Lateral Thinking
Lateral Thinking is a Barcelona-based experiential marketing agency founded in 1999 that designs and produces brand experiences and creative campaigns for enterprise clients, with a portfolio anchored by Nike, Mango, and Converse.
- Company typePrivate
- Founded1999
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
Lateral Thinking firmographics
Firmographics- Name
- Lateral Thinking
- Legal name
- Lateral Thinking
- Website
- https://lateral-thinking.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lateral Thinking is a Barcelona-based experiential marketing agency founded in 1999 that designs and produces brand experiences and creative campaigns for enterprise clients, with a portfolio anchored by Nike, Mango, and Converse.
- Ownership category
- akta.pro rank
Lateral Thinking industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Lateral Thinking is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lateral Thinking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Marketing Services: Professional services revenue model providing experiential marketing campaign conceptualization, design, and execution for enterprise clients. Services include event production, brand experiences, and creative campaign development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lateral Thinking product offering
Product offeringCore offering
Lateral Thinking is an experiential marketing agency that conceptualizes, designs, and executes brand experience campaigns for enterprise clients. Core deliverables include creative campaign development, event production, brand activations, product launch events, retail store opening activations, and sports/athletic marketing initiatives. The agency operates as a creative services provider, not a software or platform vendor.
Differentiator
Problem solved
Functional benefit
Brands
- Skate Agora: A new perspective on skateboarding practice in Europe. An initiative of Lateral Thinking.
Products and services
- Experiential Marketing Campaign Services End-to-end experiential marketing services for enterprise brands, including campaign conceptualization, creative design, event production, brand activations, product launch events, retail store opening activations, and sports/athletic marketing initiatives.
- Skate Agora A skateboarding initiative and sub-brand of Lateral offering a new perspective on skateboarding practice in Europe, operated as an internal initiative under the agency's umbrella.
Companies that use Lateral Thinking
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Lateral Thinking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lateral Thinking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skate AgoraminorSkate Agora is an initiative created by Lateral Thinking, representing a new perspective on skateboarding practice in Europe. This is an internal initiative/brand rather than a formal partnership with external entities.
Scale indicators1 record
Lateral Thinking competitors and assessment
Company assessmentDirect peers
- George P. Johnson: George P. Johnson (GPJ) is one of the world's largest experience marketing agencies, producing branded events and activations for technology and consumer brands. Directly comparable experiential services and enterprise delivery.
- Momentum Worldwide: Momentum Worldwide is an IPG-owned experiential marketing agency delivering brand experiences, sponsorships, and shopper marketing for major global brands. Directly comparable in focus on immersive brand experiences for enterprise clients.
- MKTG: MKTG (part of Dentsu) is a global lifestyle marketing agency focused on consumer engagement, events, and brand experiences. Directly comparable experiential execution model with enterprise brand focus.
- Amplify: Amplify is a Sydney-headquartered global brand experience agency delivering experiential campaigns, content, and activations for major brands. Directly comparable experiential services across consumer and sports categories.
- MKG: MKG is a New York-based experiential marketing agency serving major consumer brands with brand activations, events, and content campaigns. Highly comparable business model, target customer base (enterprise brands), and delivery focus to Lateral Thinking.
- The Marketing Arm: The Marketing Arm (an Omnicom agency) is an experiential, sponsorship, and entertainment marketing firm serving major brands with live events, promotions, and content. Directly comparable B2B agency model and experiential service offering.
- Sparks: Sparks (part of Freeman) is a global experiential marketing agency delivering brand experiences, exhibits, and live events for enterprise clients. Directly comparable in service offering and enterprise customer focus.
- Jack Morton: Jack Morton is a global brand experience agency creating events, exhibits, and content for major brands including Nike, Google, and others. Comparable experiential focus, enterprise client base, and end-to-end campaign execution model.
Broad incumbents
- TBWA Worldwide: TBWA is a global creative agency network (part of Omnicom) with a substantial experiential and brand activation practice serving major multinational clients. Comparable as a broader incumbent offering experiential capabilities alongside full-service advertising.
Regional players
- Imagination: Imagination is a London-headquartered global experience design agency specializing in brand experiences, events, and spatial design for major brands. Comparable in creative experiential focus, with primary geographic overlap in European markets.
Market position
Customer concentration
Lateral Thinking social profiles
Digital presenceLateral Thinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lateral Thinking leadership team
Management profileNumber of profiles
Lateral Thinking subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lateral Thinking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lateral Thinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lateral Thinking
What does Lateral Thinking do?
Lateral Thinking is an experiential marketing agency that conceptualizes, designs, and executes brand experience campaigns for enterprise clients. Core deliverables include creative campaign development, event production, brand activations, product launch events, retail store opening activations, and sports/athletic marketing initiatives. The agency operates as a creative services provider, not a software or platform vendor.
Is Lateral Thinking a public or private company?
Lateral Thinking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lateral Thinking founded?
Lateral Thinking was founded in 1999. It employs 51 to 100 people.
Where is Lateral Thinking based?
Lateral Thinking is headquartered in Barcelona, Spain, in the Europe region.
How does Lateral Thinking make money?
One revenue line is on record: experiential Marketing Services.
Who are Lateral Thinking's main competitors?
Direct peers on record are George P. Johnson, Momentum Worldwide, MKTG, Amplify, MKG, The Marketing Arm, Sparks and Jack Morton. TBWA Worldwide is listed as a broad incumbent. Imagination is listed as a regional player.
Does Lateral Thinking have an API?
No public API is recorded for Lateral Thinking.
What industry is Lateral Thinking in?
Lateral Thinking's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54143 and its SIC code is 7330.