Otley Rugby Club

What Otley Rugby Club does

Pitchero (subject of the source data; Otley Rugby Club is a customer) is an all-in-one SaaS platform for grassroots sports clubs, combining a website builder, club-branded mobile app (iOS/Android), membership registration, payment processing, team management, competition syncing and content publishing in a single product. The platform serves more than 60,000 club volunteers across 10,000+ clubs and 64,000+ teams spanning rugby union, rugby league, football, cricket, hockey, netball and basketball, with 1.2M+ registered users. Underlying technology is conventional cloud SaaS — hosted on AWS with SingleStore as the database tier, Mixpanel for analytics, HubSpot for CRM, Stripe and GoCardless for payments, and a central competitions database that syncs fixtures, results and league tables across hundreds of leagues (including a 24-hour sync with ECB Play-Cricket for cricket). Pricing is tiered freemium: a free plan limited to one team, a Standard package at £38/month with up to 20 teams and a Pro package at £99/month with unlimited teams, custom domain, up to 50 email accounts, account management, and reduced transaction fees from 1.67% + 15p. Add-on revenue streams include payment-processing fees (1.67%–2.42% + pence), The Fundraising Club Lottery (a Gambling Commission-regulated digital lottery operated with Bee Ethical Ltd at £10/ticket with £6 grants to clubs), and a brand-advertising network executed via the GrassrootsGoals social brand. Distribution is product-led growth: clubs self-serve sign-up on the website, with inside-sales account management on paid tiers and a self-reported 30-day free trial. Headcount is 11–50, consistent with an early-stage growth SaaS, and the company is part of the Pitchero Group alongside Teamer.

Name

Otley Rugby Club

Website

https://pitchero.com

Company type

Private

Founded year

1865

Headcount range

11–50 employees

Short description

Pitchero is an all-in-one SaaS platform serving 10,000+ grassroots sports clubs with website, mobile app, membership, payment processing, team management and lottery products, monetised via tiered subscriptions, transaction fees and brand advertising.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Rugby (Union & League) Leagues (MPAKAAAG)

Keywords

• Rugby club
• Amateur rugby
• Grassroots rugby
• Community rugby
• Rugby union

Headquarters

HQ city

Otley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. SaaS Subscription (Software Platform): Clubs pay monthly or annual subscription for website platform packages (Free, Standard at £38/month, Pro at £99/month). Includes website hosting, domain name, email accounts, and varying feature access based on tier.
2. Payment Processing Fees: Transaction fees on digital payments collected through the platform - from 1.67% + 15p for Pro tier, up to 2.42% + 17p for Standard tier. Revenue generated from processing membership fees, match fees, and other club payments.
3. Fundraising Club Lottery: Each lottery ticket costs £10/month. £6 per ticket is guaranteed as grant to the club. Pitchero generates revenue as platform provider for The Fundraising Club Lottery, operated by Bee Ethical and regulated by Gambling Commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Otley Rugby Club is an amateur rugby union club based in Otley, United Kingdom, founded in 1865. The club provides rugby participation, training, and competitive match play for senior and junior members, and operates an online club website delivering scores, fixtures, news, results, and member updates via the Pitchero sports club management platform.

Product overview

Pitchero is an all-in-one sports club management platform combining website creation, membership management, digital payments, team coordination, and fundraising tools. The platform includes a core club website and mobile app, integrated with membership registration, payment processing, team management, competition syncing, and content publishing features. Premium add-ons include The Fundraising Club Lottery for recurring income generation, PitcheroGPS for athlete tracking, and Pitchero League for competition administration. The platform serves over 60,000 club volunteers across football, rugby union, rugby league, cricket, hockey, netball, and basketball sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Club membership and rugby participation Annual membership for senior and junior rugby players at Otley Rugby Club, granting access to training, fixtures, and competitive rugby union participation.
• Otley Rugby Club website Club website at pitchero.com/clubs/otley providing scores, fixtures, results, news updates, and opinions about the club. Built and hosted on the Pitchero platform.

Quantifiable outcome

• Match fee income increased by 30% as a result of efficient digital payment collection
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GrassrootsGoals (GRG)coreGTM or Marketing PartnerSocial media brand reaching 200K Instagram followers and 300K Facebook followers. Produces 800,000 video views per month. Promotes grassroots sport content and serves as key marketing channel for the Pitchero advertising network.
• TeamercoreTechnology or IntegrationPart of the Pitchero Group alongside Pitchero. Reach: 1 million registered users, 450,000 opt-in emails, 500,000 web users, 16 million ad impressions, 1.1 million app sessions, 10 million screen impressions.
• MastercardminorGTM or Marketing PartnerCase study: Promoted the Champions League mascot campaign to 3,500 junior football clubs across UK through solus emails, banner ads and syndicated content.
• Monster Energy (HydroSport Fuel)minorGTM or Marketing PartnerCase study: Promoted Monster HydroSport Fuel energy drink to adult football and rugby teams. Pitchero worked with Monster to give away 150,000 bottles to over 350 clubs. Campaign reached target within 12 hours.
• AdidasminorGTM or Marketing PartnerCase study: Promoted Adidas Locker Room online store where teams design and order bespoke playing kits. Takeover banners ran across UK football club websites with video ads on GrassrootsGoals social channels.
• Quilter (Aviva)minorGTM or Marketing PartnerCase study: Promoted Quilter Rugby Skills video campaign to junior rugby coaches and parents across England. Short coaching videos syndicated across junior teams reaching over 60,000 junior coaches and parents.
• The Football Association (FA)minorGTM or Marketing PartnerCase study: Promoted The FA's People's Cup video advertising campaign across GrassrootsGoals social media channels reaching over 500,000 amateur adult football fans/players.
• British and Irish LionsminorGTM or Marketing PartnerCase study: Promoted 2021 British and Irish Lions Travel packages by targeting specific members within specific clubs - past tourists or those who showed strong interest.
• England Rugby (Twickenham)minorGTM or Marketing PartnerCase study: Promoted launch of new hospitality suites at Twickenham Stadium using buyer personas provided by England Rugby to target users likely to purchase VIP packages.
• Bee Ethical LtdcoreStrategic or Co-development PartnerExternal lottery manager for The Fundraising Club Lottery. Regulated by the Gambling Commission. Provides prize management for the digital lottery that Pitchero integrates into club websites.
• Gourmet SocietyminorGTM or Marketing PartnerLottery players receive FREE Gourmet Society membership saving up to 40% on meals out and cinema tickets. Partners include Bella Italia, Papa Johns, Legoland, Sea Life, Vue Cinemas, Odeon.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richmond CC: Community cricket club featured on Pitchero's homepage. While a different sport, it represents a comparable amateur club scale and digital platform adoption profile for cross-sport benchmarking.
• Finchley RFC: North London rugby club using Pitchero for website, member availability, team selection, match fees, and communications. Cited as an integral part of club operations, suggesting a similar digital-first approach to Otley.
• Crowborough RFC: Amateur rugby club in the South East using Pitchero for its website and club management. Comparable grassroots scale and digital adoption profile to Otley.
• Chiswick Rugby: West London community rugby club using Pitchero. Has cited the platform for helping streamline member messaging and website updates, reflecting Otley's value from the platform.
• Colchester RFC: Community rugby club using Pitchero for its website and member management. Similar volunteer-led, multi-section (senior and junior) structure to Otley, operating in a defined regional catchment.
• Farnham RUFC: Surrey-based community rugby club powered by Pitchero. Publicly cited the platform as integral to running a community-focused, volunteer-led, family-based club, mirroring Otley's operating model.
• Darlington Mowden Park RFC: Amateur rugby club in the North of England that also uses Pitchero as its digital platform. Featured as a customer of Pitchero alongside Otley, indicating a similar scale of operation, volunteer-led governance, and digital engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/otleyrugbyclub
• Facebookfacebook.com/Otleyrufc
• LinkedInlinkedin.com/company/otley-rugby-union-football-club-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otley Rugby Club