Gourmet Society

What Gourmet Society does

Gourmet Society (legally Simard Limited, registered in England, company number 06655278) is a UK consumer membership discount service incorporated in 2008 and headquartered at Birkby Grange, Huddersfield. The company sells a single subscription that gives members access to discounts across five categories: 25% off the total bill at thousands of UK restaurants (Dine Out), 25% off coffee and beverages at partner coffee shops via a dedicated Coffee Club card, 50% off or 2-for-1 pizza delivery and collection deals with Dominos, Pizza Hut Delivery and Papa Johns, cinema ticket discounts across 350+ locations including VUE and Odeon, and reduced-price attraction tickets under Days Out. Memberships are sold on a self-serve basis through the Gourmet Society website and a mobile app (Gourmet Society Plus on iOS and Android), where members store a digital card and discover partner offers via list or map view based on proximity.

The underlying technology is a mobile-first digital membership platform rather than a sophisticated software stack: it centers on a digital card with a switch function to toggle between standard dining and Coffee Club benefits, location-based partner discovery, and real-time offer redemption at the point of sale. The company operates no disclosed APIs, no AI/ML capabilities, and no developer integrations; its core IP is the curated aggregation of consumer discount partnerships and the digital card infrastructure that supports it. Distribution is a product-led growth model relying on app store listings, Instagram and Facebook presence, and word-of-mouth referrals.

The revenue model is consumer subscription, with members paying recurring fees for access to discounts and partners contributing through transaction volume and referral commissions. Pricing is not publicly disclosed on the website, and there is no enterprise tier. The business is operated as a privately held, bootstrapped entity with no institutional investors, no subsidiaries, no parent company, and no disclosed management team, suggesting a small owner-operated structure serving the UK market exclusively.

Name

Gourmet Society

Legal name

Simard Limited

Website

https://gourmetsociety.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gourmet Society (legal entity Simard Limited) is a UK consumer membership discount service, founded in 2008, that offers a single subscription providing 25% off at thousands of restaurants, coffee shops, cinemas, pizza delivery, and attractions via a mobile-app digital card.

Ownership category

akta.pro rank

Product category

Consumer Discount Membership Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

E-commerce & Digital Membership Clubs (CRAEADAF)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Dining discount membership
• Restaurant savings program
• Coffee shop discounts
• Mobile discount app
• Lifestyle membership card

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscription: Members pay for access to dining discounts and offers at partner restaurants, coffee shops, cinemas, and attractions. Revenue generated through membership fees, with partners contributing through transaction volume and referral commissions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gourmet Society sells a paid membership that gives UK consumers access to discounts at thousands of partner restaurants, coffee shops, pizza delivery brands, cinema venues (350+), and attraction tickets. Members manage and redeem all benefits through a single digital membership card inside an iOS/Android mobile app, with a dedicated switchable Coffee Club tier for coffee shop savings. The service is funded by membership fees and partner contributions tied to redemption volume.

Product overview

Gourmet Society is a membership-based discount program that provides lifestyle savings across multiple categories. The core offering consists of a digital membership card accessible via a mobile app that enables users to redeem 25% off at thousands of UK restaurants (Dine Out), 25% off at coffee shops (Coffee Club), pizza delivery discounts (Pizza Delivery), cinema ticket savings at 350+ venues (Cinema), and attraction tickets (Days Out). All benefits are managed through a single digital card system within the mobile app, allowing members to switch between Coffee Club and standard dining benefits seamlessly.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine Out Restaurant dining discount program offering members 25% off the total bill at thousands of UK chain and independent restaurants, searchable by location and redeemed via a digital membership card at participating establishments.
• Coffee Club Sub-program within the Gourmet Society membership that provides 25% off coffee, tea, and other beverages at participating local coffee shops, accessed via a switchable digital card inside the Gourmet Society app.
• Pizza Delivery Member discount program offering 50% off or 2-for-1 deals on pizza delivery and collection orders from partner brands including Dominos, Pizza Hut Delivery, and Papa Johns.
• Cinema Cinema ticket discount program providing members with savings on tickets at over 350 UK cinemas, including partner chains Odeon and VUE.
• Days Out Attraction discount program offering members reduced-price tickets to popular UK attractions and days-out venues.
• Gourmet Society Mobile App Free iOS and Android application that enables members to search for nearby offers, switch between Gourmet Society dining and Coffee Club digital cards, display their digital membership at partner locations, and track their savings.

Quantifiable outcome

• 25% discount on food and drinks at partner restaurants
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PizzaExpresscoreGTM or Marketing PartnerMajor UK restaurant chain partner offering Gourmet Society members 25% off food and drinks. PizzaExpress is featured prominently on the Gourmet Society website as a key dining partner.
• Las IguanascoreGTM or Marketing PartnerUK Latin American restaurant chain partner. Members receive 25% off total bill when dining at Las Iguanas locations.
• PrezzocoreGTM or Marketing PartnerItalian restaurant chain partner offering members 25% dining discount.
• Caffe NerocoreGTM or Marketing PartnerUK coffee shop chain integrated into the Coffee Club program. Members receive 25% off coffee, tea, and beverages.
• DominoscoreGTM or Marketing PartnerPizza delivery partner offering members 50% off or 2-for-1 deals on pizza delivery and collection orders.
• VUE CinemascoreGTM or Marketing PartnerMajor UK cinema chain partner. Members save on tickets at over 350 cinema locations through the Gourmet Society membership.
• OdeoncoreGTM or Marketing PartnerUK cinema chain partner offering member discounts on cinema tickets.
• Papa JohnsminorGTM or Marketing PartnerPizza delivery partner offering member discounts on orders.
• CarlucciosminorGTM or Marketing PartnerItalian restaurant brand partner offering members 25% off dining.
• Pizza Hut DeliveryminorGTM or Marketing PartnerPizza delivery partner offering member discounts on delivery orders.
• PopeyesminorGTM or Marketing PartnerFast food chicken restaurant partner offering member dining discounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Groupon: Groupon is a much larger global deals marketplace offering discounted vouchers for UK restaurants, attractions, and experiences, often restaurant-funded. It overlaps with Gourmet Society on dining and entertainment offers but as part of a much broader deals catalogue rather than a single subscription.
• Compare the Market (Meerkat Movies & Meals): Compare the Market offers Meerkat Movies and Meerkat Meals, giving its insurance customers 2-for-1 dining and cinema offers at large UK chains. It is a much larger incumbent that bundles entertainment discounts into a broader insurance product, competing for the same member mindshare.

Emerging players

• Too Good To Go: Too Good To Go is a fast-growing app that sells surplus restaurant food at discount, creating restaurant-funded savings for UK consumers. It overlaps with Gourmet Society's dining benefit category, but is free to consumers and focuses on surplus inventory rather than broad dining discounts.
• MealPal: MealPal operates a subscription-based discounted lunch program in major cities, with a similar recurring-fee-for-meal-discount model. While primarily lunch-focused and urban, it shares the membership-discount-meal economics that underpin Gourmet Society's offering.

Direct peers

• Wowcher: Wowcher is a UK deals and vouchers marketplace featuring heavily discounted local restaurant, cinema, and attraction offers sold directly to consumers. It competes for the same UK discretionary-spend wallet with similar deal mechanics to Gourmet Society.
• Tastecard: Tastecard (now branded Taste) is the closest direct competitor in the UK, offering a paid membership that unlocks 50% off dining at thousands of UK restaurants plus cinema and days-out perks. Operates the same horizontal membership discount model targeting UK diners.
• Coastline Leisure (Dining Club): Dining Club International operates a UK membership program providing 25–50% off meals at participating restaurants, very similar in mechanics to Gourmet Society's Dine Out product. It is a direct competitor for the UK discount-dining member.
• VoucherCodes.co.uk: VoucherCodes.co.uk aggregates thousands of UK restaurant, retail, and entertainment discount codes from merchants, often funded by the merchant itself. It overlaps with Gourmet Society on dining and entertainment discount discovery for UK consumers.

Others

• Perkbox: Perkbox is a UK employee benefits platform that negotiates discounts and perks (including dining and entertainment offers) for corporate workforces. It is adjacent rather than directly competitive, but overlaps on the discount-discovery layer for UK consumers.
• OpenTable: OpenTable is a leading UK restaurant reservations platform that increasingly offers dining perks and loyalty rewards. It is adjacent rather than directly competitive, but its restaurant relationships and per-diner reward programs overlap with the same UK diner use case Gourmet Society serves.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegourmetsociety
• Instagraminstagram.com/gourmetsociety
• Xx.com/GourmetSociety
• LinkedInlinkedin.com/company/the-gourmet-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourmet Society