What Teamer does

Teamer is a freemium mobile and web platform that enables coaches, captains, and team managers to organize amateur and grassroots sports teams. Core functionality covers member management, event scheduling, attendance tracking, instant in-app messaging (Teamtalk), and online payment collection via Teamer Payments. The platform is available globally through iOS and Android app stores and teamer.net, supporting more than 20 sports plus adjacent use cases such as fitness and yoga classes, and reporting 2-2.5 million registered members across the UK, Ireland, USA, Australia, New Zealand, Canada, India, and South Africa.

The underlying technology stack is a mobile-first team management application with calendar synchronization to Google Calendar, iCal, and Outlook, plus a Stripe-integrated payment layer that supports Apple Pay and Google Pay. Proprietary add-ons include Teamer Payments (transaction-based monetization), Teamer Premium (ad-free subscription with 50 SMS credits per month), and SMS credit bundles (100/500/1000 packs). Stripe handles all card processing and financial data storage; Teamer does not custody funds itself. Calendar availability tracking, push-notification messaging, and attendance analytics across seasons constitute the main differentiated feature set.

Teamer generates revenue primarily through transaction fees on payments (2.9% + 20p per transaction in the UK), supplemented by an optional Teamer Premium subscription, SMS bundle purchases, and advertising on teamer.net, in SMS/email notifications, and promotional emails. The company distributes purely through self-serve product-led growth with no sales team, relying on app store discovery, sports-specific landing pages, a Twitter presence built around the #WeUseTeamer hashtag, and a help-centre knowledge base. Teamer is operated by Beamax Ltd (trading as Teamer) under Pitch Hero Ltd as part of the Pitchero Group ecosystem. Two bolt-on acquisitions have been completed (Club Website in 2015 and Fixtures Live in 2017), and the company's single disclosed funding round was a 2010 seed investment of $683,647 led by Kernel Capital.

Name

Teamer

Legal name

Beamax Ltd

Website

https://teamer.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Teamer is a freemium mobile and web platform for organizing amateur and grassroots sports teams, offering member management, scheduling, attendance tracking, messaging, and Stripe-powered payment collection to coaches, captains, and fitness instructors across 20+ sports worldwide.

Ownership category

akta.pro rank

Product category

Sports Team Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports team management
• Team scheduling software
• Online payment collection
• Member management platform
• Grassroots sports software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Teamer charges transaction fees when teams collect payments through the platform. The primary revenue driver. Fees start from 2.9% + 20p per transaction in the UK. Payment processing is powered by Stripe.
2. Teamer Premium Subscription: Optional subscription that removes third-party advertisements from team pages and provides 50 SMS credits per month. Available per team.
3. SMS Bundles: Purchasable SMS credit packs (100, 500, or 1000 credits) for teams needing to send text notifications to members not using the app or email.
4. Advertising Revenue: Ad-funded business model where advertisements appear on teamer.net website, in SMS/email notifications, and promotional emails. The core service remains free with ads subsidizing operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Teamer provides a free mobile and web application that enables grassroots sports team organizers (coaches, captains, managers, and fitness instructors) to manage team members, schedule events, track attendance, communicate via in-app messaging, and collect payments online. The core app is free to use; revenue is generated through payment transaction fees, an optional Premium subscription that removes ads, and purchasable SMS credit bundles.

Product overview

Teamer is a single, unified sports team management platform consisting of a free core application and optional paid add-ons. The core Teamer app provides team management, event scheduling, attendance tracking, and instant messaging capabilities. Teamer Payments (powered by Stripe) enables online payment collection. Teamer Premium removes ads and provides SMS credits. SMS Bundles offer additional text messaging credits for team notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Teamer (Core App) A free sports team management mobile and web application for coaches, team managers, and captains to manage members, organize events, confirm attendance, and send in-app messages. Available globally on iOS, Android, and desktop browsers.
• Teamer Payments
• Teamer Premium An optional monthly subscription per team that removes third-party advertisements from team pages and provides 50 SMS credits per month for an ad-free experience.
• SMS Bundles Purchasable SMS credit bundles (100, 500, or 1000 credits) enabling teams to send event notifications to members who do not use email or the Teamer app.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing provider for Teamer Payments. When teams enable payment collection, they connect their Stripe account through Teamer. Stripe handles all card payments and financial transaction processing. Available in multiple countries including UK, Ireland, USA, Australia, Canada, and others. Stripe's global infrastructure enables Teamer to offer secure online payment collection with competitive fees (2.9% + 20p per transaction in UK).
• PitcherocoreStrategic or Co-development PartnerTeamer is part of the Pitchero Group. While Teamer focuses on single team management, Pitchero offers a comprehensive multi-team club management solution. The companies cross-promote: Teamer marketing directs larger clubs to Pitchero, while Pitchero positions Teamer as the entry point for growing organizations. Both operate under Pitch Hero Ltd.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pitchero: Pitchero is the parent group's multi-team club management platform; while Teamer focuses on single teams and Pitchero on multi-team clubs, both target grassroots sports organizers with overlapping scheduling, payments, and communication features.
• Heja: Heja is a free sports team management app popular in Europe, offering attendance, scheduling, messaging, and payment features to amateur team organizers — overlapping directly with Teamer's core offering.
• TeamSnap: TeamSnap is a leading sports team management platform offering scheduling, rosters, communication, and payment collection for amateur and youth sports teams — directly comparable to Teamer in product, target customer, and freemium business model.
• Stack Team App: Stack Team App is a global sports team management platform delivering scheduling, communication, payments, and live scoring to amateur clubs — directly competing with Teamer in the grassroots sports organizer segment.
• Teamo: Teamo (formerly TeamApp) is a sports team management app providing messaging, scheduling, payments, and event management to amateur teams globally — directly competing with Teamer in the same grassroots market.
• Spond: Spond is a Norwegian team management app for grassroots sports clubs, providing event scheduling, member management, and payment features with strong Nordic and European penetration — a direct peer in target customer and functionality.
• SportMember: SportMember is a European club and team management platform offering member administration, scheduling, communication, and online payments — closely comparable to Teamer in serving amateur and grassroots sports organizations.

Emerging players

• Jersey Watch: Jersey Watch is a US-based team and league management platform offering registration, payments, scheduling, and website tools to youth sports organizations — a comparable peer in the amateur sports admin/fees stack.
• Playmetrics: Playmetrics is a youth sports club management platform with registration, scheduling, communication, and payment features — adjacent to Teamer in serving youth and amateur sports organizations.

Others

• Stripe: Stripe is Teamer's core payments infrastructure partner, powering Teamer Payments; while not a direct competitor, Stripe's pricing and product roadmap directly influence Teamer's primary revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/teamer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teamer