Pulso

What Pulso does

Pulso, legally organized as Project Pulso, Inc., is a 501(c)(3) nonprofit media outlet founded in 2018 and headquartered in Miami. Its mission is to increase the political power of eligible Latino voters in the United States by producing culturally relevant digital content covering Latino history, pop culture, civic engagement, and personal experiences that are underrepresented in mainstream media. The organization reaches over 1 million Gen Z and Millennial Latinos through a multi-platform distribution strategy spanning Instagram (34.6M lifetime views, 8.23% engagement rate), TikTok (5.2M lifetime video views), YouTube (1.5M lifetime impressions via its podcast 'In Confianza with Pulso'), and an email newsletter (6.67% click-through rate). Its core products are the podcast, written news articles, the newsletter, and branded merchandise; supporting products include custom branded content services, video production, and ad placements offered to brands seeking Latino audience reach.

Pulso is led by Founder & CEO Liz Alarcón with a small four-person team (COO Krysta Villeda, Audience Engagement Lead Sabrina Torres, Video Editor/Producer Aristides Serrano). Its business model combines individual donations with a recurring membership program called 'The List' (founding price $50 one-time, rising to $75; recurring donations from $5/month, with membership activated at $50 cumulative). Members receive branded merchandise, public recognition, and exclusive discounts from a curated network of Latino-owned businesses. A secondary revenue stream comes from advertising, sponsorships, and custom branded content sold to brands targeting Latino audiences. Geographic focus is the United States, with the addressable market defined as approximately 32-36 million eligible Latino voters. The organization operates without venture capital or institutional ownership beyond an early 2019 grant from New Media Ventures.

Name

Pulso

Legal name

Project Pulso, Inc.

Website

https://projectpulso.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulso is a 501(c)(3) nonprofit media outlet that produces culturally relevant content for Gen Z and Millennial Latinos across Instagram, TikTok, YouTube, and newsletter, reaching over 1 million people to drive civic engagement and political participation.

Ownership category

akta.pro rank

Product category

Digital Nonprofit Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

Keywords

• Nonprofit media organization
• Digital content publishing
• Latino civic engagement
• Multicultural digital media
• Online news platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Membership Program: Pulso operates as a 501(c)(3) nonprofit that raises funds through donations. The primary fundraising mechanism is 'The List' membership program where donors contribute $50 (founding price, increasing to $75) or recurring monthly donations of $5+ to become members and receive a shirt, exclusive discounts to Latino-owned businesses, and public recognition.
2. Advertising and Sponsorships: The organization offers custom branded content, video services, and ad placements to brands seeking to reach Latino audiences. They provide geo-targeted ad campaigns, sponsored content, and newsletter placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pulso is a nonprofit digital media outlet that produces and distributes culturally relevant content about Latino history, culture, politics, and civic engagement across Instagram, TikTok, YouTube, an email newsletter, and a podcast. The organization reaches over 1 million Gen Z and Millennial Latinos and operates a donation-funded membership program called 'The List' alongside commercial branded content and advertising services for partner brands.

Product overview

Pulso is a nonprofit media outlet operating as a single integrated platform that reaches over 1 million Latinos across multiple content formats. The organization produces a podcast called 'In Confianza with Pulso,' written news articles, and social media content distributed across Instagram, TikTok, YouTube, and email newsletter. Revenue is generated through a membership program called 'The List' and commercial services including custom branded content, video production, and ad placements. The core offering centers on storytelling about Latino history and culture, with supporting monetization through memberships and professional media services.

Differentiator

Problem solved

Functional benefit

Brands

• In Confianza with Pulso: The podcast name/brand for Pulso's audio content series featuring conversations about Latino history, culture, and personal experiences.

Products and services

• In Confianza with Pulso (Podcast) A weekly podcast from Pulso exploring Latino identity, culture, and complex personal experiences including relationships with guns, abortion, healthcare access, and cultural identity, distributed on YouTube and podcast platforms.
• Pulso Newsletter

Quantifiable outcome

• Reaching over 1 million Gen Z and Millennial Latinos
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Latino-owned businesses (The List discounts)minorGTM or Marketing Partner · 1 January 2025Various Latino-owned businesses including Two and a Half Street, Silva Espadas, Masienda, Sudz Cauldron, Joyful Jarra, and Peralta PRJCT provide exclusive discounts to Pulso's 'The List' members as part of the membership perk program.
• WHYY's The PulsecoreStrategic or Co-development Partner · 19 June 2024Collaboration with WHYY's health and science show 'The Pulse' to produce in-depth stories about healthcare access for Latino communities, including the episode about Mexican doctors serving farmworker communities in California.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pero Like: Latino-focused social-video brand producing culturally relevant short-form content. Comparable to Pulso in audience (young U.S. Latinos) and short-form video-led distribution, though lighter on civic/political coverage.

Broad incumbents

• Telemundo: Major U.S. Spanish-language broadcast and digital media network. Comparable to Pulso as a broad incumbent in U.S. Latino media, with overlapping audience demographic but traditional broadcast/digital hybrid model.
• Univision: Largest U.S. Spanish-language media company across TV, digital, and streaming. Comparable to Pulso as the incumbent in U.S. Latino media, but with vastly greater scale, linear broadcasting heritage, and broader portfolio.

Direct peers

• Belatina: Digital media outlet covering Latina culture, lifestyle, and identity. Comparable to Pulso in target demographic (young U.S. Latinas), cultural content verticals, and social-platform content distribution.
• Voto Latino: Civic engagement nonprofit focused on registering and turning out young Latino voters. Comparable to Pulso in mission (Latino political empowerment), nonprofit structure, and digital-first audience development.
• Being Latino: Community-driven Latino media platform producing digital content celebrating Latino culture. Comparable to Pulso in audience demographic, community-led GTM, and cultural storytelling focus.
• Remezcla: Independent digital media outlet covering Latino culture, music, and politics. Highly comparable to Pulso in audience demographic (U.S. Latinos), platform mix (social-first), and editorial focus on underrepresented Latino stories.
• mitú: Long-running Latino-focused digital media brand producing short-form video and social-first content. Comparable to Pulso in target audience (young U.S. Latinos) and distribution model across TikTok, Instagram, and YouTube.
• HipLatina: Digital media platform producing content celebrating Latina culture, identity, and history. Comparable to Pulso in audience (Gen Z/Millennial Latinas), content verticals (history, culture, identity), and social-media-led distribution.
• Latino Rebels: Latino news and opinion platform with a strong civic/political engagement lens. Closely comparable to Pulso's mission to amplify Latino political voice and reach engaged Latino audiences digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-DqpoMwIWehKkhdw9r0tRw
• Instagraminstagram.com/projectpulso
• TikToktiktok.com/@projectpulso
• Xx.com/projectpulso

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulso