What fusedeck does

fusedeck, operated by cptr AG, is a Swiss-developed cookieless analytics and engagement tracking platform launched as a standalone product in 2020 and headquartered in Zurich with offices in Munich, Vienna, and Budapest. The platform is built on a server-side tracking architecture using AWS infrastructure, Kubernetes orchestration, and ClickHouse database technology, with all data stored in the EU. It is organized around three interconnected workflows — Track (privacy-first cookieless and consent-sensitive tracking), Analyse (customizable reports, dashboards, and API export), and Activate (server-side data transfer to Meta, LinkedIn, and TikTok, plus scoring, modals, A/B testing, and dynamic content) — and is offered in two infrastructure tiers, Shared Stack (€430/month, CHF 475/month, 2.5 million database rows) and Owned Stack (€1,720/month, CHF 1,900/month, 50 million database rows, dedicated infrastructure). An extensible Plugin Store provides 15+ integrations including Shopify, WooCommerce, Google BigQuery, Google Ads, Looker Studio, OneTrust, and Borlabs consent listeners.

fusedeck targets mid-to-large enterprises with significant digital presence, particularly privacy-conscious organizations operating across multiple brands or domains that need GDPR, ePrivacy, CCPA, and Swiss-compliant tracking without consent requirements. Named customers span automotive (Peugeot, DS, Citroën, Opel, Subaru), insurance (Generali), banking (RHB), industrial (Stiebel Eltron, Holcim), food & beverage (Ovomaltine/Wander), retail (ekz), and tourism (Interlaken, Graubünden); the company claims 300+ customers and 1,700+ campaigns optimized. Documented customer outcomes include 152% conversion rate increase and 56% cost-per-lead reduction at Ivoclar, 70% more page views tracked at Ovomaltine, and comparative claims of 21–66% more data captured than Google Analytics GA4.

The go-to-market is sales-led and demo-first, with personalized demo sessions, tiered subscription pricing on 12-month contracts, and ancillary professional services (setup at €1,800, consulting at €230/hour, expert support at €160/hour). The company was founded in 2016 by Sandro Albin, Franz d'Huc, and Michel Lazecki, remains founder-owned with no disclosed external funding, and operates through wholly-owned subsidiaries in Germany, Austria, and Hungary. Product release cadence is active, with Releases 49 and 50 shipped in 2025 introducing database migration to ClickHouse, AI-crawler recognition, and a Universal Tracker for ad click attribution.

Name

fusedeck

Legal name

cptr AG

Website

https://fusedeck.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

fusedeck, operated by cptr AG, is a Swiss-developed cookieless analytics and engagement tracking platform serving 300+ European mid-market and enterprise customers across automotive, finance, retail, and tourism verticals. It offers server-side tracking, GDPR-compliant data capture, and activation tools on tiered subscription pricing.

Ownership category

akta.pro rank

Product category

Web Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)

Keywords

• Cookieless analytics
• Server-side tracking
• GDPR-compliant tracking
• Cross-domain attribution
• Conversion optimization

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Shared Stack): Entry-level cloud-based subscription using shared infrastructure with access to all product features. Includes 2.5 million database rows. Priced at CHF 475/month or €430/month.
2. SaaS Subscription (Owned Stack): Enterprise-level subscription with dedicated infrastructure, whitelabel domain, and dedicated cloud cluster. Includes 50 million database rows. Ideal for high-traffic platforms or customers with advanced security requirements. Priced at CHF 1,900/month or €1,720/month.
3. Professional Services: Setup services (€1,800 / CHF 2,000 including 10 hours support and training), consulting (€230/h or CHF 250/h), expert support (€160/h or CHF 180/h), and project-based consent manager implementation.
4. Add-on Services: Custom tracking domain at €180/month or CHF 200/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

fusedeck sells a server-side, cookieless analytics and engagement tracking platform delivered as a SaaS subscription, organized into three workflows. The Track workflow captures 100% of website traffic via server-side fingerprinting without requiring cookie consent and is GDPR/ePrivacy/CCPA compliant. The Analyse workflow provides customizable reports, dashboards and raw data export, and the Activate workflow enables server-side data transfer to Meta, LinkedIn, TikTok and Google Ads plus modals, toasters, A/B testing and behavioural scoring. Customers subscribe to either a Shared Stack (shared cloud) or an Owned Stack (dedicated cloud with whitelabel domain), with add-on fees for setup, consulting, expert support and custom tracking domains.

Product overview

fusedeck is a unified Swiss-developed cookieless analytics and engagement tracking platform organized around three interconnected workflows: Track (privacy-first server-side tracking), Analyse (customizable reporting and dashboards), and Activate (conversion optimization through scoring, modals, and dynamic content). The platform is offered in two deployment tiers: Shared Stack (entry-level shared infrastructure) and Owned Stack (dedicated cloud with white-label support). An extensive Plugin Store provides 15+ extensions including integrations with Google Ads, Google Analytics, Google BigQuery, Google Looker Studio, Meta, LinkedIn, TikTok, Shopify, WooCommerce, and various consent management platforms. The product supports GDPR and ePrivacy compliance with three tracking modes (full cookie, cookieless user, cookieless session) that adapt based on user consent settings.

Differentiator

Problem solved

Functional benefit

Products and services

• fusedeck Cookieless Analytics & Engagement Tracking Platform A Swiss-developed privacy-first analytics platform providing cookieless and consent-sensitive tracking, granular user behaviour analysis and real-time engagement activation across three workflows: Track (server-side cookieless tracking without consent requirements), Analyse (customisable reports and dashboards) and Activate (conversion optimisation through scoring, modals and dynamic content). Data is stored exclusively in the EU. Designed for enterprises needing GDPR/ePrivacy/CCPA-compliant alternatives to cookie-based analytics such as GA4.
• Consent Manager Integrated consent management platform that enables GDPR-compliant consent collection at the optimal time based on session scoring. Manages user consent for cookies and data processing with opt-out solutions, retention/deletion features and per-user reporting.
• Tag Manager Integrated tag management system with triggers (Scroll Trigger, Click Trigger, Easy Click Trigger, Custom Payload Trigger, Event Dispatcher) and actions that decide which tags and cookies execute based on consent status, enabling event-based tracking and third-party tag execution.
• Scoring User interest scoring system that calculates qualitative audience segments based on behaviour and interactions, enabling personalised targeting and conversion optimisation through score-based modals and content.
• Modal Plugin Engagement tool for displaying important information or call-to-action modals at optimal moments based on user behaviour scoring and defined rules, with live preview, screenshots and performance reporting.
• Toaster Pop-up Non-intrusive notification format appearing at the bottom of the screen in sticky format, remaining visible while scrolling without interrupting the user experience; particularly effective for long-term engagement such as product consultations or dealer inquiries.
• Universal Tracker Ad click tracking solution that tracks ad clicks directly via redirect endpoints, functioning even when fusedeck is not integrated on the target page; enables improved campaign performance tracking for external landing pages.
• Ferienprofil (Holiday Profile) Gamified zero-party data collection feature enabling users to create personalised holiday motivation profiles through image swiping (Like, Love, Dislike) and calculating percentages across categories like Culture, Sport, Relaxation, Enjoyment and Fun.
• Plugin Store Marketplace of 15+ extensions for the fusedeck platform including Smart Notifications, Report Duplicator, BigQuery Connector, LinkedIn Events, WooCommerce, Shopify, Google integrations and various tracking plugins.
• Professional Services for fusedeck Fee-based implementation and advisory services including setup and training (EUR 1,800 / CHF 2,000 for initial package with 10 hours of support and training), hourly consulting (EUR 230/h / CHF 250/h) and expert support (EUR 160/h / CHF 180/h), plus project-based Consent Manager implementation.

Quantifiable outcome

• 70% more page views tracked vs. previous tracking
• +9 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature13 records

Partnerships

Ten partnerships are on record, tiered core infrastructure, supporting and core.

• AWS (Amazon Web Services EMEA SARL)core infrastructureOthersComputing infrastructure provider. AWS provides the cloud computing backbone for fusedeck's operations. All data is encrypted during transport and in the database. AWS is CISPE compliant.
• ClickHouse, Inc.core infrastructureTechnology or IntegrationDatabase infrastructure provider for hosting data and operating databases. Data is stored at AWS Ireland, EU. ClickHouse enables high-performance analytical queries.
• Aiven OysupportingTechnology or IntegrationDatabase-as-a-Service provider used within AWS to ensure professional operation of fusedeck's database infrastructure.
• VSHN AGsupportingTechnology or IntegrationKubernetes infrastructure provider responsible for maintaining clusters and supporting major maintenance work and updates on the AWS cluster.
• cptr Hungary Kft.coreStrategic or Co-development Partner100% subsidiary of cptr AG providing development services for fusedeck. Operates under fusedeck's technical and organizational measures (TOMs).
• VGS Datenschutzpartner GmbHsupportingOthersEU data protection representative as required under Art. 27 GDPR. Provides additional contact center for supervisory authorities and data subjects in the European Economic Area.
• Google (Ads & Looker Studio)supportingTechnology or IntegrationOptional integrations with Google Ads (offline conversion data upload) and Google Looker Studio (reporting data access). Customers authenticate via OAuth.
• Meta (Facebook)supportingTechnology or IntegrationServer-side data transfer to Meta for retargeting. Supports audience building and conversion tracking through Meta Events integration.
• LinkedInsupportingTechnology or IntegrationLinkedIn Events integration and LinkedIn Insights Tag support. Enables conversion measurement and audience segment building.
• TikToksupportingTechnology or IntegrationServer-side data transfer support for TikTok advertising integration and retargeting.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Simple Analytics: Privacy-friendly, cookieless analytics alternative serving similar European, GDPR-conscious customers. Competes in the same niche as fusedeck's Track workflow though with simpler feature set.
• Piwik PRO: Enterprise-grade analytics suite with privacy-by-design and EU data residency, directly overlapping fusedeck's Owned Stack tier. Targets regulated industries (finance, healthcare, government) with similar GDPR/ePrivacy positioning.
• Matomo: Open-source privacy-focused web analytics platform offering cookieless and GDPR-compliant tracking. Most direct comparable to fusedeck in target customer (privacy-conscious European enterprises), compliance positioning, and self-hosted or cloud deployment model.
• Fathom Analytics: Privacy-focused, cookieless web analytics alternative to Google Analytics. Comparable in compliance positioning and cookieless-first architecture, though typically targets smaller sites than fusedeck's enterprise tier.
• Plausible Analytics: Cookieless, lightweight web analytics built around privacy-first principles and GDPR compliance. Competes head-on with fusedeck's Track workflow for small-to-mid-market websites seeking alternatives to Google Analytics.

Broad incumbents

• Google Analytics 4: Free, default web analytics platform from Google — fusedeck's primary competitor and the benchmark it explicitly outperforms in tracked-data comparison studies (21-66% more page views/sessions).
• Heap (by Contentsquare): Product and web analytics platform with auto-event capture and activation features. Overlaps fusedeck's event-based tracking and activation (modals, A/B testing) for digital experience optimization.
• Adobe Analytics: Enterprise analytics offering as part of Adobe Experience Cloud. Comparable in enterprise customer base (Stiebel Eltron, Generali-class logos) but bundled within a much broader martech platform rather than a privacy-focused niche.

Regional players

• Piano Analytics (formerly AT Internet): European (French-origin) analytics provider with GDPR-compliant tracking and strong DACH/French enterprise presence. Comparable in European enterprise focus and regulatory positioning, and a likely competitor for shared enterprise logos.

Emerging players

• Snowplow Analytics: Open-source event-level analytics with server-side collection architecture. Comparable in server-side tracking philosophy and event-based data model, though positioned more as a data infrastructure layer than a turnkey SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fusedeck

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fusedeck