ROW DTLA
ROW DTLA is a 32-acre mixed-use urban development in Downtown Los Angeles's Arts District, operated by Atlas Capital Group, offering nearly 2 million square feet of curated retail, dining, creative office, event, and parking spaces to consumers, office tenants, and event producers.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ROW DTLA does
ROW DTLA is a 32-acre mixed-use urban development located at 777 S. Alameda Street in Downtown Los Angeles's Arts District, operated by Alameda Square Owner LLC under New York-based Atlas Capital Group. The property was originally the LA Terminal Market, built from 1917 to 1923 along the Southern Pacific Railroad as a major produce distribution hub, and was repositioned by Atlas starting in 2016 into a curated "city within a city" combining independent retail, dining, creative office, event, and parking uses across nearly 2 million square feet of historic industrial buildings.
The offering comprises four primary products: The Collective (a curated mix of independent retail shops, restaurants, and experiential venues), Creative Office Workspaces (~2M sq ft leased to technology, fashion, media, and design firms including Virgin Hyperloop, REVOLVE, Condé Nast, HOK, Ghost Management Group, and Zappos), Event Venues & Spaces (hosting Smorgasburg LA every Sunday, Pickwick Vintage, ROW Bowl, Foundry by PROOF, and private rentals), and on-site Parking Facilities with tiered validation rates ($0 first two hours up to $12 daily maximum). The property's technology footprint is minimal — a Webflow-based website, newsletter, Instagram channel, and event calendar — with no disclosed APIs, SDKs, or proprietary digital systems.
Revenue is generated through four streams: recurring retail and restaurant tenant rent, recurring creative office leases (the largest line item given the ~2M sq ft footprint), transaction-based event venue rental fees, and parking transaction fees. Customer segments split between consumers/visitors (dining, shopping, events), creative office tenants (enterprise leases), and event producers/pop-up vendors (Smorgasburg, vintage shows). GTM motion is hybrid: direct-to-consumer for visitors via website, newsletter, social, earned media, and on-site programming, paired with broker-led institutional leasing (JLL) for office and retail tenants. The business is privately held with no disclosed external investors, funding rounds, subsidiaries, or M&A activity.
ROW DTLA firmographics
Firmographics- Name
- ROW DTLA
- Legal name
- Alameda Square Owner LLC
- Website
- https://rowdtla.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROW DTLA is a 32-acre mixed-use urban development in Downtown Los Angeles's Arts District, operated by Atlas Capital Group, offering nearly 2 million square feet of curated retail, dining, creative office, event, and parking spaces to consumers, office tenants, and event producers.
- Ownership category
- akta.pro rank
ROW DTLA industry classification
Industry- Product category
- Mixed-Use Commercial Real Estate
- NAICS
- Rental and Leasing Services (532), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Facilities Support Management Services (8744), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- City Squares, Old Towns & Landmark Districts (THAJACAJ)
Keywords
Where ROW DTLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROW DTLA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Retail and Restaurant Tenant Rent: ROW DTLA generates revenue through leasing space to independent retailers, restaurants, and boutique operators in its Collective. Tenants pay rent for physical storefronts in the development.
- Creative Office Leasing: The property offers nearly 2 million square feet of space including creative office workspaces leased to companies including Virgin Hyperloop, REVOLVE, Condé Nast, Zappos, HOK, and others.
- Event Venue Rental: ROW DTLA hosts events and provides venue leasing opportunities for private events, corporate gatherings, and public markets like Smorgasburg and Pickwick Vintage.
- Parking Fees: The property charges for parking with validated rates ranging from free (first 2 hours) to $12 (6th hour), and $12 daily maximum without validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Parking with Validation (select retailers) |
| Transaction based/ take rate | Pay-as-you-go | Parking without Validation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ROW DTLA product offering
Product offeringCore offering
ROW DTLA operates a 32-acre mixed-use urban development in Downtown Los Angeles's Arts District, repurposing the historic 1917-1923 LA Terminal Market. The property offers a curated Collective of independent retail shops, restaurants, and entertainment venues; nearly two million square feet of creative office space leased to companies; event venues for private and public events; a weekly food market (Smorgasburg LA); and on-site parking.
Product overview
ROW DTLA is a 32-acre urban enclave and commercial real estate development in Downtown Los Angeles, originally built as the LA Terminal Market from 1917-1923. The offering consists of The Collective (a curated mix of independent retail shops, restaurants, and entertainment venues), creative office workspaces (nearly two million square feet of space), event venues for hosting, and amenities like Smorgasburg LA (weekly food market) and on-site parking. The development serves as a hub for creativity, culture, dining, and commerce, housing notable tenants including Michelin-starred restaurants (Kato, Hayato), major office tenants (REVOLVE, Virgin Hyperloop, Condé Nast, HOK, Zappos), and diverse retail and dining concepts.
Differentiator
Problem solved
Functional benefit
Products and services
- The Collective
- Creative Office Workspaces
- Event Venues & Spaces
- Smorgasburg LA
- Parking Facilities
Quantifiable outcome
- Kato restaurant at ROW DTLA received Michelin two stars in 2026 (Forbes)
- +2 more outcomes
Companies that use ROW DTLA
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
ROW DTLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROW DTLA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JLL (Jones Lang LaSalle)coreJLL commercial real estate brokers represent ROW DTLA for creative office and retail leasing. Contact: Jaclyn Ward, Cassie Trosclair, and Sarah Hancock.
- Metro Bike ShareminorMetro Bike Share has a station on-site at ROW DTLA, enabling visitors to explore DTLA car-free and dock at nearby stations in the Arts District, Little Tokyo, and along bike corridors like 3rd and Santa Fe.
- SmorgasburgcoreSmorgasburg LA operates a weekly open-air food market at ROW DTLA every Sunday from 10 AM to 4 PM, featuring local food vendors and a family-friendly beer garden. Smorgasburg is a signature tenant and major visitor draw.
- PROOF (Foundry by PROOF)minorPROOF operates the Foundry by PROOF venue at Skylight ROW DTLA, hosting events including vintage workshops and NFT minting experiences with partners like MNTGE.
- Harvester & FriendsminorHarvester & Friends hosts ROW BOWL vintage events at ROW DTLA, featuring rotating vendors from LA's vintage scene including RIVI Goods, Dealer's Choice Vintage, Low Volume Vintage, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ROW DTLA competitors and assessment
Company assessmentBroad incumbents
- Unibail-Rodamco-Westfield: Global operator of flagship retail and mixed-use destinations; comparable as a broad incumbent in destination retail and event-driven property operations, though much larger and more generic than ROW DTLA.
- Tishman Speyer: Global real estate investor with significant mixed-use and creative-office holdings; overlaps with ROW DTLA on enterprise tenant office leasing and large-scale mixed-use repositioning.
- Brookfield Properties: Large institutional mixed-use and office landlord operating Manhattan West and other destinations; broader portfolio but overlapping on creative office leasing and large-format mixed-use assets.
Direct peers
- Chelsea Market: Iconic NYC adaptive-reuse mixed-use property combining a curated food hall, retail, and creative office; the original benchmark for the food-hall-and-office hybrid model ROW DTLA operates.
- Ponce City Market: Atlanta adaptive-reuse of a historic Sears building into a mixed-use destination with food hall, retail, creative office, and event space; operated by Jamestown and often cited as a direct comparable to ROW DTLA's model.
- Industry City: A 35-acre mixed-use adaptive-reuse complex on the Brooklyn waterfront with curated retail, food halls, creative office, and event venues — virtually identical operating model and tenant mix to ROW DTLA.
- Pier 70: Historic San Francisco waterfront adaptive-reuse project being redeveloped into mixed-use creative space, retail, and public realm — shares ROW DTLA's historic-warehouse-meets-creative-tenant playbook.
- Jamestown: Operator/investor behind Industry City, Ponce City Market, and Chelsea Market; the most direct strategic peer given its focus on adaptive-reuse mixed-use destinations with curated food, retail, and creative office.
- The Yards: Mixed-use waterfront development in Washington, D.C. combining retail, dining, creative office, and event programming; comparable in tenant mix and destination programming strategy.
Emerging players
- The Steel Works: Adaptive-reuse creative mixed-use destination in Kitchener-Waterloo, Canada, combining food hall, retail, and creative office in a historic industrial complex — a smaller-scale but directly comparable operating concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROW DTLA social profiles
Digital presenceROW DTLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROW DTLA leadership team
Management profileNumber of profiles
ROW DTLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROW DTLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROW DTLA
What does ROW DTLA do?
ROW DTLA operates a 32-acre mixed-use urban development in Downtown Los Angeles's Arts District, repurposing the historic 1917-1923 LA Terminal Market. The property offers a curated Collective of independent retail shops, restaurants, and entertainment venues; nearly two million square feet of creative office space leased to companies; event venues for private and public events; a weekly food market (Smorgasburg LA); and on-site parking.
Is ROW DTLA a public or private company?
ROW DTLA is a private company. It is classified as private equity controlled and is currently operating.
When was ROW DTLA founded?
ROW DTLA was founded in 2016. It employs 11 to 50 people.
Where is ROW DTLA based?
ROW DTLA is headquartered in Los Angeles, United States, in the North America region.
How does ROW DTLA make money?
Four revenue lines are on record. Retail and Restaurant Tenant Rent is the primary driver. The others are creative Office Leasing, event Venue Rental and parking Fees.
Who are ROW DTLA's main competitors?
Broad incumbents on record are Unibail-Rodamco-Westfield, Tishman Speyer and Brookfield Properties. Direct peers are Chelsea Market, Ponce City Market, Industry City, Pier 70, Jamestown and The Yards. The Steel Works is listed as an emerging player.
Does ROW DTLA have an API?
No public API is recorded for ROW DTLA.
What industry is ROW DTLA in?
ROW DTLA's product category is Mixed-Use Commercial Real Estate. Its primary akta.pro industry code is THAJACAJ, City Squares, Old Towns & Landmark Districts. Its NAICS code is 532 and its SIC code is 8744.