Token Equity Standards Association (TESA)

What Token Equity Standards Association (TESA) does

Token Equity Standards Association (TESA) is listed in firmographics as a non-profit alliance founded in 2019 and based in Boston, with 1-10 employees; however, the substantive operational data in the input pertains to EduCode Academy, an online coding education platform operating from Moncton, New Brunswick, Canada, that appears to be served through the tokenequitystandards.org domain. EduCode Academy offers self-paced coding courses for students in grades 4-12 (ages 10-18) across four learning paths — JavaScript Programming, Game Development, Web Development, and Data Science — delivered through 700+ gamified activities and 810+ animated video micro-lessons. The platform supports real code execution in JavaScript, HTML/CSS, and Python, and includes an AI-powered code correction tool that provides instant, personalized feedback on student submissions.

The product architecture is a single unified learning platform with story-based gamification (e.g., a baking competition storyline for HTML/CSS, an Agency spy narrative for Python) and progress tracking dashboards for teachers and parents. The platform combines Blockly visual programming and text-based coding environments, supporting both desktop and tablet use, with mobile distribution via iOS (iTunes Store) and a direct web app. Customer segments include students (primary), educators and teachers (for institutional adoption), and parents (for consumer subscription). All named references are individual educators, parents, or former students with no enterprise contracts disclosed.

The business model is B2C subscription with freemium entry. Pricing is $19.99/month (regularly $24.99/month) or $179.88/year ($14.99/month effective, a 40% discount), with 7-day individual or 14-day educator free trials. Distribution is product-led growth via the web platform, complemented by direct sales to schools through a teacher portal with quote-request functionality. Marketing leverages the global Hour of Code initiative (Code.org partnership) and social media (LinkedIn, Instagram, Facebook, Pinterest). The company claims 650,000 learners across 160 countries; no funding rounds, acquisitions, or institutional investors are disclosed, and the leadership data is limited to a single named Vice President (Antonio Calabrese).

Name

Token Equity Standards Association (TESA)

Legal name

EduCode Academy

Website

https://tokenequitystandards.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

EduCode Academy (operating via the TESA domain) is an online K-12 coding education platform serving students in grades 4-12 with subscription-based courses in JavaScript, HTML/CSS, and Python, delivered through animated video lessons, gamified storylines, and an AI code correction tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Subscriptions: Monthly and annual subscription plans providing unlimited access to all course content, AI code correction, achievements system, quizzes, reports, and real-time support. Auto-renewal with convenient automatic payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

TESA is a strategic non-profit alliance that brings together businesses, developers, investors and other members of the crypto-economy and crypto-communities. The organization serves as a coordinating body for stakeholders in the digital asset and token economy, focused on industry standards and collaboration among member participants.

Product overview

EduCode Academy is a single unified online coding education platform for students in grades 5–12. The product portfolio consists of eight structured courses organized into four learning paths — JavaScript Programming (Intro to Programming and Advanced Programming), Game Development (Intro and Advanced), Web Development (Intro and Advanced), and Data Science (Intro and Advanced) — totaling over 700 activities across beginner to advanced levels. All courses share the core platform infrastructure, which includes animated video micro-lessons, a story-based gamification layer, an AI code correction tool, and self-directed learning paths. A set of six free Hour of Code™ activity modules serves as an entry-point sampler aligned with the global Code.org initiative.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 650,000 learners from 160 countries have used EduCode Academy
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CodeCombat: Game-based K-12 coding platform teaching Python and JavaScript through interactive levels, with a teacher/parent dashboard and school-tier subscriptions. Same gamified, story-driven pedagogy and dual consumer/institutional GTM as EduCode.
• Tynker: Subscription-based K-12 coding education platform offering self-paced courses in block-based and text-based programming, with school licensing. Closely aligned business model (B2C subscription + B2B school contracts), age band, and curriculum structure to EduCode.
• Scratch (MIT Media Lab): Free block-based programming platform from MIT for ages 8-16, the de facto standard in K-12 introductory CS. Direct competitor on the block-coding axis of EduCode's dual Blockly/text environment, with massive scale and institutional credibility.
• Code.org: Non-profit dedicated to expanding K-12 computer science access and founder of the global Hour of Code initiative that EduCode participates in. Directly comparable mission, audience (Grades K-12), and product category (self-paced coding courses with teacher dashboards).
• CodeHS: K-12 computer science curriculum platform used by schools and districts, with self-paced courses in JavaScript, Python, HTML/CSS and teacher tooling. Closely comparable on language coverage, institutional sales motion, and educator dashboards.

Emerging players

• CodaKid: Kids-focused coding and game-development course platform offering JavaScript, Python, and Minecraft modding tutorials. Similar age band (10-18) and project-based, gamified pedagogy, though smaller scale than EduCode.
• Outschool: Marketplace of live online classes for kids including coding, taught by independent instructors. Partial overlap on the kids-coding-education customer and PLG-style signup, but differentiated by synchronous rather than self-paced delivery.
• CodeWizardsHQ: Structured live-online coding classes for ages 8-18 covering JavaScript, HTML/CSS, and Python with teacher-led cohorts. Targets the same parents and educators as EduCode but with synchronous instruction rather than self-paced animated lessons.

Broad incumbents

• Khan Academy: Broad free online education platform with a substantial computer science track covering JavaScript, HTML/CSS, SQL, and Python. Competes for the same K-12 student/parent mindshare but as part of a much wider K-12 curriculum offering.
• Codecademy: Subscription coding-education platform originally targeting adult learners, but increasingly expanding into younger learners and school partnerships. Overlaps on JavaScript/HTML/CSS/Python curriculum and subscription pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EduCodeAcademy
• LinkedInlinkedin.com/company/educode-canada
• Instagraminstagram.com/educodeacademy
• Pinterestpinterest.com/EducodeAcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Token Equity Standards Association (TESA)