What countroll does

countroll is a product line operated by the Belgian industrial roller manufacturer Hannecard NV, providing an integrated hardware-and-software platform for managing, monitoring, and measuring industrial rollers used in production lines. The platform combines three hardware devices — a QR Tag for asset identification, a wireless Rotation Sensor that captures rotations, speed, acceleration/deceleration, stops, and vibrations, and a Nip Measurement System that calculates pressure and contact area between two rollers — with a cloud-based web portal and a free Android mobile application hosted on Microsoft Azure. Customers interact with the system through self-serve registration using a manufacturer-provided account ID, scan QR tags for asset lookups, use sensors for continuous motion monitoring and slip/alignment/bearing-fault detection, and use the Nip device for real-time pressure calibration in precision processes such as printing, laminating, and coating.

The business model is hybrid hardware-plus-subscription: hardware (QR Tags, Sensors, Nip devices) is sold as one-time purchases primarily through Hannecard's manufacturer distribution network across Belgium, France, Germany, Poland, Russia, and the Netherlands, while the Web Portal Pro software layer is sold as a recurring subscription priced at €1 per managed product per month, with the mobile application kept free as a top-of-funnel engagement tool. The product-led growth motion allows end-customers to onboard directly via the web portal once their roller supplier provides an account ID, and the Android app acts as a Bluetooth gateway to synchronize sensor data with the cloud.

Revenue is not publicly disclosed, headcount is reported at 1–10, and there are no external funding rounds in the data — Countroll is funded and operated inside the Hannecard corporate group, which positions the business as a digital extension of an established roller manufacturer rather than a standalone venture-backed entity.

Name

countroll

Legal name

NV Hannecard

Website

https://countroll.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

countroll is an industrial IoT platform — operated within the Hannecard group — that combines QR tags, wireless sensors, and nip measurement devices with a cloud portal to help industrial manufacturers identify, monitor, and calibrate their roller assets.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)

Keywords

• Industrial roller management
• IoT roller monitoring
• Predictive maintenance sensors
• Nip measurement systems
• Cloud asset tracking

Headquarters

HQ city

Ronse

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Web Portal Pro): Monthly subscription for Web Portal Pro version access, priced at €1 per managed Product per month. The Application remains free. This is the primary recurring revenue stream from the software platform.
2. Hardware Sales (QR Tag, Sensor, Nip): Sale of integrated hardware devices including QR Tags for identification, rotation sensors for monitoring, and Nip measurement devices. These are one-time hardware purchases that complement the software platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

countroll provides an integrated IoT platform for industrial roller data management, combining QR Tag identification hardware, wireless Rotation Sensors, and Nip Measurement devices with a cloud-based software platform accessible via Android mobile app and web portal. The offering enables industrial operators to identify, monitor, and measure roller performance in real time, detect alignment and slip anomalies, and integrate roller data with ERP systems for workflow optimization.

Product overview

Countroll is an industrial IoT platform combining integrated hardware and software solutions for roller data management, monitoring, and optimization. The portfolio consists of three hardware products (QR Tag for identification, Sensor for rotation/motion monitoring, and Nip for pressure measurement) combined with a cloud-based software platform accessible via Android mobile app and web portal. These integrated solutions enable industrial operators to manage roller assets, monitor performance in real-time, detect anomalies like misalignment and slippage, and optimize production workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Countroll Web Portal (Cloud Platform) Azure-hosted web portal for PC and mobile devices providing advanced roller data processing, asset overview, timeline management, sensor data visualization, document management, and ERP integration for industrial roller operators.
• Countroll Mobile App (Android) Free Android mobile application enabling QR code scanning, sensor data download and synchronization via Bluetooth, nip measurement, asset management, timeline creation, and GPS-based location tracking for industrial roller assets.
• QR Tag QR code tag device enabling identification of products such as rollers, wheels and other assets by scanning with the Countroll mobile application.
• Rotation Sensor Wireless IoT device with onboard sensor, processor, battery, non-volatile data storage, and Bluetooth connectivity. Collects rotations, speed, acceleration/deceleration, stop events, and vibrations for industrial rollers, engines, lathes, and machines.
• Nip Measurement System Wireless measurement device that calculates pressure and contact area (nip) between two rollers in real time for precision calibration in printing, laminating, coating, and material handling applications.
• New Rotation Sensor (Second Generation) Second-generation wireless rotation sensor, 30g lighter than the original sensor with replaceable battery, designed for retrofit mounting on engines, lathes, and machines to collect operational data via the Countroll cloud platform.

Quantifiable outcome

• Extended roller lifespan through proper nip calibration and early alignment detection
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Hannecard NV (Parent Company)coreOEM/ Whitelabel/ Licensing PartnerCountroll® is a product line owned and operated by Hannecard NV, a Belgian company and worldwide leader in rollers. Hannecard NV and its affiliated companies (Hannecard Benelux NV, Hannecard France SAS, Hannecard Alsace SA, Hannecard GmbH, Hannecard Polska Spzoo, Hannecard Russia LLC, Hannecard North-West LLC, Pikoasur SAS) develop, manufacture, and commercialize industrial rollers and the Countroll® digital solutions.
• Microsoft AzurecoreTechnology or IntegrationThe Countroll® platform is hosted on and operates from the Microsoft Azure cloud platform. Azure services utilized include Virtual Machines (2 instances in high availability), Application Gateway, Cosmos DB, Managed MySQL, IoT Hub, and Azure Storage. Platform availability guarantees are based on Azure's SLA commitments.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Schaeffler: Schaeffler (with brands FAG, INA, LuK) produces bearings and provides condition-monitoring solutions for rotating industrial equipment through its OPTIME and FAG SmartCheck offerings. Overlaps with Countroll's vibration-based fault detection and motion analytics, with significantly broader mechanical-component breadth.
• Bühler Group: Bühler is a Swiss industrial equipment manufacturer serving food, feed, and advanced materials processing with integrated digital services including condition monitoring for process rollers. Comparable customer overlap in roller-intensive process industries, though Bühler operates as a full-line equipment OEM with embedded digital services.
• Samsara: Samsara offers an industrial IoT platform combining wireless sensors, cloud analytics, and dashboards for asset monitoring, fleet management, and operational visibility. Comparable architecture to Countroll (sensors + cloud + mobile/web) but applied broadly across fleets, facilities, and equipment rather than roller-specific.
• Siemens (MindSphere / Industrial IoT): Siemens offers MindSphere and broader Industrial IoT solutions for connecting and analyzing industrial machinery including rotating equipment. Comparable cloud-based asset monitoring proposition but embedded within a much larger industrial-automation and equipment portfolio.
• PTC (ThingWorx): PTC's ThingWorx is an enterprise IoT platform enabling connectivity, analytics, and visualization for industrial assets. Comparable cloud-and-device architecture to Countroll but serving a wide range of industrial verticals with platform-level rather than roller-specific capabilities.
• SKF: SKF is a global bearing and rotational equipment manufacturer offering condition-monitoring products and services (e.g., SKF Enlight, IMx-1) that monitor vibration, speed, and alignment in industrial machinery. Comparable to Countroll's bearing-fault and rotation-sensing capabilities, though SKF operates across a much broader industrial portfolio.
• Voith Group: Voith manufactures industrial machinery and provides digital services for paper production, hydraulics, and drive technology, including roller and cylinder monitoring offerings. Comparable industrial roller end-market exposure to Countroll, with substantially broader portfolio and global footprint.

Emerging players

• Fiix (Rockwell Automation): Fiix is a cloud-based CMMS / asset maintenance management platform enabling industrial operators to track, schedule, and analyze equipment maintenance. Comparable in digitizing industrial asset management workflows to Countroll's roller asset overview and timeline features, with broader asset type coverage.
• Uptake: Uptake provides industrial AI and asset-performance management software for sectors including manufacturing, energy, and rail. Comparable analytics-on-machine-data proposition to Countroll's slip and alignment detection, with broader vertical applicability but less roller-specific depth.

Direct peers

• Augury: Augury provides AI-driven machine health monitoring using vibration and temperature sensors attached to rotating equipment such as motors, pumps, and bearings. Most comparable to Countroll's IoT sensor + cloud analytics model for industrial rotating assets, with a similar SaaS revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/countroll

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about countroll