Modern Dentistry

What Modern Dentistry does

Modern Dentistry is a privately held, single-location dental practice operating from 7410 Hull Street Road, Suite 101, in Richmond, Virginia. Founded in 2020 (per website copyright) and owned by its two practicing dentists — Dr. William Wang (DDS, Virginia Commonwealth University) and Dr. Paul Chung (DDS, NYU College of Dentistry) — the practice delivers comprehensive general, cosmetic, restorative, orthodontic, periodontal, and emergency dental care directly to individual and family consumers across the greater Richmond metropolitan area, including Chesterfield, Midlothian, Chester, Petersburg, Colonial Heights, and Glen Allen.

The service portfolio spans preventative oral care (bi-annual check-ups, cleanings), cosmetic procedures (porcelain veneers, smile makeovers, in-office professional teeth whitening), restorative work (composite tooth-colored fillings, titanium dental implants), Invisalign clear-aligner orthodontics, periodontics (scaling and root planing), and emergency dental care. The practice differentiates through full Saturday-Sunday weekend hours — described on its website as uncommon among Richmond-area family dentistry practices — and a stated focus on reducing patient dental anxiety. No proprietary technology platform, software product, or AI tooling is involved; operations rely on conventional dental equipment and a standard website with phone-based and online appointment scheduling.

The business model is fee-for-service professional services revenue from patient payments and insurance billing, with marketing conducted primarily through the practice website, phone, and word-of-mouth patient referrals. There are no disclosed funding rounds, no external investors, no parent company, and no partnerships; the practice operates independently at sub-$10M scale with 1-10 total employees (firmographic) and two dentists as the only confirmed clinical staff.

Name

Modern Dentistry

Legal name

Modern Dentistry

Website

https://moderndentistryrichmond.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Dentistry is a privately held, single-location dental practice in Richmond, Virginia, founded in 2020 by two dentists, offering comprehensive family, cosmetic, restorative, orthodontic, periodontal, and emergency dental services directly to individuals and families across the greater Richmond metro area.

Ownership category

akta.pro rank

Product category

Family and Cosmetic Dentistry Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dentistry
• Cosmetic dental services
• Dental implants
• Emergency dental care
• Teeth whitening

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive oral care, cosmetic procedures, restorative treatments, and emergency dental services. Revenue generated through patient payments, including insurance billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Modern Dentistry is a full-service family and cosmetic dental practice in Richmond, Virginia, offering preventive oral care (bi-annual check-ups and cleanings), cosmetic procedures (professional teeth whitening, porcelain veneers, smile makeovers), restorative treatments (composite tooth-colored fillings, implant dentistry), orthodontic care with Invisalign, periodontal gum treatment, and emergency dental services. Patients receive care at the practice's physical office, with scheduling available by phone or online request.

Product overview

Modern Dentistry is a dental practice offering a comprehensive suite of dental services through multiple treatment offerings. The practice provides cosmetic dentistry services (Professional Teeth Whitening, Dental Veneers, Smile Makeovers), restorative services (Natural Tooth Colored Fillings, Implant Dentistry), orthodontic treatment (Invisalign – Invisible Braces), periodontal care (Periodontics – Gum Treatment), emergency dental services, and preventative oral care. These services are offered as individual treatment options that can be combined to address various patient needs, from routine care to full mouth reconstruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Teeth Whitening Professional teeth whitening service that brightens and enhances the appearance of teeth using professional whitening techniques, completed in under an hour. Offered to patients seeking cosmetic improvement in tooth color.
• Dental Veneers Porcelain veneers consisting of thin shells of tooth-colored porcelain bonded to the front of teeth to repair cracked, chipped, or misaligned teeth and improve smiles. Targeted at patients seeking cosmetic restoration.
• Smile Makeovers Comprehensive smile transformation service that dramatically improves the appearance of teeth using various cosmetic dental procedures to achieve a bright-white perfect smile. Aimed at patients seeking full cosmetic rehabilitation.
• Natural Tooth Colored Fillings Composite (tooth-colored) fillings made from durable composite resin material that bonds directly to teeth and can be color-matched to resemble natural teeth. Targeted at patients needing restorative fillings that match tooth appearance.
• Implant Dentistry Dental implant surgery service using titanium root replacements placed into the jawbone to provide a foundation for replacement teeth that look, feel, and function like natural teeth. Aimed at patients needing tooth replacement.
• Invisalign – Invisible Braces Clear aligner orthodontic treatment using Invisalign technology to straighten teeth without metal braces, providing a discreet alternative to traditional braces. Targeted at patients seeking orthodontic alignment.
• Periodontics – Gum Treatment Gum disease treatment including scaling and root planing procedures to remove calcified buildup and bacteria below the gums, addressing gum infections and promoting healing. Targeted at patients with periodontal disease.
• Emergency Dental Care Emergency dental services for urgent dental issues such as broken teeth and toothaches, with availability to see patients as soon as possible. Targeted at patients requiring urgent dental treatment.
• Preventative Oral Care Routine dental care including bi-annual check-ups and cleanings to maintain oral health and prevent dental issues. Targeted at individuals and families seeking preventive maintenance.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MB2 Dental: DSO affiliated with hundreds of practice locations offering general, cosmetic, and specialty dentistry. Comparable as a peer DSO model; relevant for assessing affiliation options and competitive benchmark for independent practices like Modern Dentistry.
• Aspen Dental: National DSO brand operating hundreds of offices offering general dentistry, implants, dentures, and emergency care. Closely comparable to Modern Dentistry's service mix (preventive + cosmetic + implant + emergency) and consumer-facing positioning, but at vastly greater scale.
• Dental Care Alliance: Dental support organization with a broad portfolio of affiliated practices across multiple states delivering general and specialty care. Comparable to Modern Dentistry as a competing DSO-backed platform serving similar patient segments and service categories.
• Pacific Dental Services: Large DSO supporting hundreds of practices with comprehensive general and specialty dental services including implants and orthodontics. Comparable as a multi-specialty, fee-for-service dental platform, providing a reference point for what scaled private dental operators can look like.
• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as the scaled, multi-site counterpart to Modern Dentistry's general + cosmetic service model, illustrating the structural ceiling the practice faces without scaling or affiliating.
• 42 North Dental: DSO supporting multi-location dental practices offering general dentistry, implants, and cosmetic services. Comparable as a DSO-affiliated operator in the same family-and-cosmetic dentistry space that competes for similar patient demographics.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company targeting price-sensitive orthodontic patients. Comparable as an emerging player competing for a portion of the cosmetic/orthodontic demand that Modern Dentistry serves through Invisalign, especially for mild cases seeking lower-cost convenience.

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners used by dentists and orthodontists. Comparable as the upstream technology supplier whose product (Invisalign) is explicitly offered by Modern Dentistry, shaping the practice's orthodontic economics.

Regional players

• Southern Dental Alliance: Regional DSO operating affiliated practices across the Southeastern US including general and cosmetic dentistry. Comparable as a regional multi-practice operator with overlapping service lines to Modern Dentistry, relevant for assessing regional competitive dynamics in the Mid-Atlantic.

Direct peers

• Affordable Dentures & Implants: Multi-location dental practice chain focused on dentures, extractions, and implants. Directly overlaps with Modern Dentistry's emergency, implant, and restorative offerings and represents the kind of branded, procedure-focused operator that competes for similar case types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ModernDentistryRVA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Dentistry