Burial Insurance
Burial Insurance (Burial-Expense.com) is a privately held online insurance lead-generation marketplace founded in 2017 and based in Los Angeles. It matches U.S. consumers seeking final expense, burial, and term life insurance with participating life insurance carriers, earning revenue from carrier referral commissions.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burial Insurance does
Burial Insurance, operating primarily through the domain burial-expense.com, is a privately held, Los Angeles-headquartered (2029 Century Park East, Suite 400) online insurance marketplace founded in 2017. The company operates as a lead-matching intermediary between U.S. consumers shopping for final expense or burial insurance and a network of participating life insurance carriers. Consumers complete web-based intake forms capturing demographics, coverage length, and coverage amount (Final Expense, plus 10/15/20/25/30-year term options), and are then connected with carrier-side underwriters who make the qualification decision in real time before redirecting the applicant to the carrier's site.
Underlying technology is a lead capture and routing platform with an optional phone-based inside-sales layer staffed by licensed agents. Revenue mechanics are affiliate/referral-based: participating insurers compensate Burial Insurance for qualified consumer leads, rather than Burial Insurance underwriting or issuing policies itself. The company does not act as an insurer, agent of the consumer, or agent of any specific carrier, and explicitly disclaims price/availability guarantees.
Customer segments are twofold: (i) primary — seniors and pre-retirees ages 50-85 seeking simplified-issue whole life coverage for funeral and burial costs up to $100,000 with guaranteed approval and no medical exam, and (ii) secondary — families and individuals shopping for term life coverage from $5,000 to $5,000,000 for income replacement, mortgage protection, debt coverage, and college funding. Go-to-market is direct-to-consumer through SEO/SEM and content on long-tail insurance queries such as 'burial insurance' and 'final expense insurance,' supplemented by toll-free inbound calls.
Burial Insurance firmographics
Firmographics- Name
- Burial Insurance
- Legal name
- Burial Insurance
- Website
- https://burial-expense.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burial Insurance (Burial-Expense.com) is a privately held online insurance lead-generation marketplace founded in 2017 and based in Los Angeles. It matches U.S. consumers seeking final expense, burial, and term life insurance with participating life insurance carriers, earning revenue from carrier referral commissions.
- Ownership category
- akta.pro rank
Burial Insurance industry classification
Industry- Product category
- Insurance Marketplace / Final Expense Insurance
- NAICS
- Direct Life Insurance Carriers (524113)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
- akta.pro secondary industries
- Final Expense Term Life Insurance (FSAIAAAI), Universal Life (UL) Insurance (FSAIABAB), Level Term Life Insurance (FSAIAAAA)
Keywords
Where Burial Insurance is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burial Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Insurance Lead/Referral Generation: Company operates as an insurance matching service that collects consumer information and shares it with participating insurers. Revenue generated by referring qualified leads to insurance carriers. When consumers submit inquiry forms, their information is transmitted to participating insurers who pay for access to these leads. Company collects compensation from insurers for qualified consumer referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Final Expense Insurance - simplified coverage for burial costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Burial Insurance product offering
Product offeringCore offering
Burial Insurance is an online insurance marketplace (burial-expense.com) that connects individual consumers with participating life insurance carriers offering Final Expense, Burial, and Term Life Insurance products. Consumers complete online forms with personal information, which is shared with multiple insurers who then review and qualify the applicant. The platform itself does not underwrite insurance; it earns referral fees when qualified leads are transmitted to participating carriers. Coverage options range from $5,000 to $5,000,000 with rates starting from $9/month.
Product overview
Burial-Expense.com is an online insurance marketplace that connects consumers with insurance agents and participating life insurance carriers. The core product portfolio consists of Final Expense Insurance and Burial Insurance policies (essentially the same product offered under different naming), which provide permanent coverage up to age 100 with simplified underwriting. The platform also offers Term Life Insurance products in various durations (10-30 years). All products are delivered through an Insurance Matching Service platform that pairs applicants with relevant providers based on their profile and needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Final Expense Insurance A basic whole life insurance policy that covers individuals until they reach age 100, designed to help loved ones cover funeral, burial, and related end-of-life expenses. Features never-changing premiums, accumulated cash value, and permanent coverage. Available with rates from $9/month, up to $100,000 in coverage, and guaranteed approval up to age 85 with no medical exam required.
- Burial Insurance Final expense insurance product that provides flexible coverage for burial arrangements and medical expenses at time of death. Simplified underwriting with guaranteed approval up to age 85 and no medical exam required. Coverage available up to $100,000.
- Term Life Insurance Term life insurance options available in 10, 15, 20, 25, and 30-year terms with various coverage amounts from $5,000 to $5,000,000. Marketed for income replacement, mortgage protection, debt coverage, and college funding. Offered through the insurance marketplace comparison service alongside final expense products.
- Insurance Matching Service Online marketplace platform that connects consumers with insurance agents and participating life insurance carriers. Collects user information (name, address, phone, email, SSN, driver's license, banking, employment, personal references) through online forms to match applicants with suitable insurance providers and products. Transmits inquiries to multiple participating insurers for real-time qualification review; redirects qualified applicants to the appropriate carrier website. The company does not underwrite or issue policies itself.
Quantifiable outcome
- Save up to 70% on Final Expense Insurance
Companies that use Burial Insurance
Customer profileSegments2 records
Ideal customer profiles2 records
Burial Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burial Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Life Insurance Carriers (Unnamed)coreCompany operates a marketplace connecting consumers with participating insurance providers. The site displays logos of major life insurance carriers including multiple top national providers, though specific company names are not individually identified. These insurers participate in Burial-Expense.com's network and receive consumer leads/inquiries in exchange for the opportunity to quote insurance products.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Burial Insurance competitors and assessment
Company assessmentBroad incumbents
- LendingTree: Public online lending and insurance comparison marketplace that aggregates consumer inquiries across multiple product categories and sells leads to participating providers. Comparable to Burial Insurance on multi-product marketplace and lead-monetization model, though with much broader financial-services scope.
- GoHealth: Public insurance marketplace originally focused on Medicare/health, now operating across senior insurance verticals including life, with similar self-serve + agent sales architecture and carrier referral revenue model. Compares to Burial Insurance on senior demographic focus and lead-matching mechanics, though at much larger scale.
- NerdWallet: Public consumer-finance comparison platform that operates an insurance lead-generation vertical among several. Comparable on the affiliate-referral revenue model and SEO-driven quote-funnel architecture, though NerdWallet operates across credit cards, banking, and investing in addition to insurance.
- EverQuote: Operator of one of the largest US insurance lead-generation marketplaces (parent of SelectQuote and other consumer insurance brands). Comparable as a broad insurance lead-gen operator with stronger scale, capital base, and carrier relationships than Burial Insurance.
- QuinStreet: Performance-marketing company operating a portfolio of vertical comparison properties in financial services, including insurance. Uses the same pay-per-lead monetization model as Burial Insurance against a multi-vertical portfolio, with significantly greater scale and capital resources.
Direct peers
- SmartFinancial: Insurance comparison marketplace offering quotes from multiple carriers across personal lines, with a licensed-agent call center to close leads. Direct peer in the online insurance lead-gen category with comparable self-serve-plus-phone hybrid motion and affiliate-referral revenue.
- Quotacy: Online life insurance quote marketplace that pairs applicants with multiple carriers through digital forms and licensed-agent follow-up. Highly comparable to Burial Insurance given its narrow focus on term and final-expense life insurance distributed via an aggregator/affiliate lead model.
- SelectQuote: Online insurance marketplace (term life, final expense, and senior-focused products) that aggregates quotes from multiple carriers via a digital lead-generation funnel with phone-based agent assistance. Closest direct competitor to Burial Insurance given overlapping product focus on senior/final expense life insurance and identical lead-gen revenue model.
- Policygenius: Digital-first insurance marketplace that matches consumers with multiple carriers across life, disability, and other lines, combining online forms with licensed-agent support. Operates a near-identical lead-matching and carrier-redirection model to Burial Insurance, though with a broader life-insurance product surface.
Emerging players
- Insurify: AI-driven home and auto insurance comparison marketplace with growing life-insurance vertical, operating on a digital quote-funnel + carrier-redirection model. Comparable to Burial Insurance as an emerging digital-first insurance marketplace targeting direct-to-consumer senior and family buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Burial Insurance social profiles
Digital presenceBurial Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burial Insurance leadership team
Management profileNumber of profiles
Burial Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burial Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burial Insurance
What does Burial Insurance do?
Burial Insurance is an online insurance marketplace (burial-expense.com) that connects individual consumers with participating life insurance carriers offering Final Expense, Burial, and Term Life Insurance products. Consumers complete online forms with personal information, which is shared with multiple insurers who then review and qualify the applicant. The platform itself does not underwrite insurance; it earns referral fees when qualified leads are transmitted to participating carriers. Coverage options range from $5,000 to $5,000,000 with rates starting from $9/month.
Is Burial Insurance a public or private company?
Burial Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burial Insurance founded?
Burial Insurance was founded in 2017. It employs 11 to 50 people.
Where is Burial Insurance based?
Burial Insurance is headquartered in Los Angeles, United States, in the North America region.
How does Burial Insurance make money?
One revenue line is on record: insurance Lead/Referral Generation.
Who are Burial Insurance's main competitors?
Broad incumbents on record are LendingTree, GoHealth, NerdWallet, EverQuote and QuinStreet. Direct peers are SmartFinancial, Quotacy, SelectQuote and Policygenius. Insurify is listed as an emerging player.
Does Burial Insurance have an API?
No public API is recorded for Burial Insurance.
What industry is Burial Insurance in?
Burial Insurance's product category is Insurance Marketplace / Final Expense Insurance. Its primary akta.pro industry code is FSAIABAF, Final Expense / Burial Life Insurance, with a secondary code of FSAIAAAI, Final Expense Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6411.