What IDVISION does

IDVISION ApS is a small Danish private limited company headquartered in Frederiksberg, Denmark, that operates as an "IT trading house" bundling information technology and digital marketing services for Danish small and medium businesses. The company organizes its offering into three service pillars: IT Business (Microsoft 365 and Google Workspace deployment, cloud hosting, CRM/ERP integrations with platforms such as Visma and Uniconta, and digital bookkeeping), Digital Marketing (SEO, Google Ads, Facebook Ads, and web design), and a third-party strategic advisory board consulting service. A Digital Potential Analysis diagnostic engagement is used as an entry product to identify gaps and recommend a roadmap for prospective clients.

The firm monetizes through three mechanics: prepaid time-card packages (klippekort) sold in 10-, 20-, and 30-hour blocks for ad-hoc professional services; project-based consulting engagements; and recurring monthly subscriptions covering hosting, support, and strategic advisory board work. New-customer payment terms are short (5–7 days net) and pricing is anchored to hourly rates. The company employs between 1 and 10 staff, is wholly domestic in scope, and maintains a Danish-language website with no disclosed cross-border activity. No external funding, acquisitions, patents, awards, or AI/ML capabilities are disclosed.

Operationally, the company is positioned as a one-stop outsourced IT and marketing function for Danish SMBs, with ecosystem partnerships across cloud productivity (Microsoft, Google), accounting/ERP (Visma, Uniconta), and payment infrastructure (Bambora, ePay, QuickPay, Stripe, Klarna). The team disclosed includes Claus Buch in operations/leadership. There are no signals of platform-style economics, proprietary technology, or differentiated IP; the business model is fundamentally a time-and-materials professional services firm with recurring hosting and advisory subscriptions layered on top.

Name

IDVISION

Legal name

IDVISION ApS

Website

https://idvision.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IDVISION ApS is a small Danish IT and digital marketing consultancy in Frederiksberg that bundles Microsoft 365/Google Workspace deployment, hosting, ERP integration, SEO/SEM, and strategic advisory board services for Danish SMBs via time-card packages and recurring subscriptions.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Marketing Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• IT consulting services
• Digital marketing services
• Business strategy consulting
• Cloud hosting services
• Web design development

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IT Services and Consulting: Time-based IT consulting and support services delivered through a klippekort (time card) system with 10/20/30 hour packages. Services include user support for PC/MAC, hosting, and IT service management.
2. Digital Marketing Services: Digital marketing agency services including content production, social media management, online advertising, SEO/SEM, web design and development, and digital strategy consulting.
3. Digital Business Consulting: Consultant services for IT, business, and admin including strategy and business development, advisory board services with quarterly status meetings, action plans, and budget oversight. Engagement model: ongoing month + 14 days with 5-7 day payment terms for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IDVISION is a Danish IT trading house (handelshus) that helps businesses optimize current and future IT solutions through three integrated service lines: IT services and consulting (Microsoft 365 Business, Google Workspace, cloud hosting, user support for PC/MAC delivered via prepaid klippekort time cards), digital marketing (SEO, Google Ads/SEM, social media on LinkedIn/Facebook/Instagram, web design and development, content production), and IT business consulting (advisory board, strategy and business development, digital innovations center). Services also include CRM/ERP integration, digital bookkeeping (e-conomic, Dinero, Uniconta), payment terminals (Vipps MobilePay, Zettle by PayPal, Nets, Viva Wallet, Apple Pay, Google Pay), and GDPR compliance support.

Product overview

IDVISION is an IT trading house (handelshus) that helps businesses optimize current and future IT solutions. The company offers a unified portfolio of IT and digital services organized into three main areas: IT Business (strategic consulting, advisory board, and digital innovations), Digital Marketing (SEO/SEM, social media, web design and development, content production), and IT Services (hosting, user support, Microsoft 365/Google Workspace management, CRM/ERP systems, digital accounting, GDPR compliance). The offerings are provided as consulting and managed services rather than a standalone software product, with services like time-card packages (Klippekort), digital potential analysis, and hosting available as add-on modules to core consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Services and User Support (Klippekort Time Cards)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• 365 Business (Microsoft)coreTechnology or IntegrationIDVISION offers Microsoft 365 Business as a core service offering, providing hosted productivity and collaboration solutions for business clients.
• Google WorkspacecoreTechnology or IntegrationIDVISION provides Google Workspace services as part of their IT offering, enabling businesses to use Google's productivity and collaboration tools.
• Visma (e-conomic, Dinero)supportingTechnology or IntegrationIDVISION integrates with Visma's digital bookkeeping solutions (e-conomic and Dinero) as part of their complete cloud-based economic system offerings.
• UnicontasupportingTechnology or IntegrationIDVISION offers Uniconta ERP integration as part of their CRM/ERP and payment solutions services.
• Vipps MobilePaysupportingTechnology or IntegrationIDVISION integrates Vipps MobilePay payment solutions for businesses requiring mobile payment capabilities.
• Zettle by PayPalsupportingTechnology or IntegrationIDVISION integrates Zettle by PayPal payment terminal solutions as part of their payment solutions offering.
• NetssupportingTechnology or IntegrationIDVISION integrates Nets payment solutions including terminal and payment processing services.
• Viva WalletsupportingTechnology or IntegrationIDVISION integrates Viva Wallet payment solutions as part of their comprehensive payment terminal and payment solutions services.

Recent moves6 records

Expansion highlights3 records

Direct peers

• IIH Nordic: IIH Nordic delivers Microsoft 365, Azure, hosting, and IT support to Danish and Nordic customers. It competes directly with IDVISION on cloud productivity, user support, and managed-IT engagements.
• Peytz & Co: Peytz & Co is a Frederiksberg-based Danish digital agency providing web, CMS, and digital marketing services. Same city, overlapping customer base (Danish SMBs), and similar integrated service model make it a directly comparable peer.
• Adapt A/S: Adapt is a Danish digital agency offering web, marketing, and digital business services to SMBs. It mirrors IDVISION's bundled digital-marketing + IT-adjacent positioning for Danish companies, making it a head-to-head comparable.
• Magnetix: Magnetix is a Danish digital agency combining web development, e-commerce, and digital marketing. Overlaps with IDVISION's web design/development and digital marketing practice for the same Danish SMB segment.

Broad incumbents

• Columbus A/S: Columbus is a Danish-headquartered ERP/CRM/digital consultancy. It overlaps with IDVISION's Microsoft 365 + ERP advisory and implementation work for SMBs, though at significantly larger scale.
• KMD A/S: KMD is a major Danish IT services and software provider serving municipalities, government, and large enterprises. It anchors the incumbent supply side of the Danish IT-services market that IDVISION addresses at the SMB end.
• Atea Denmark: Atea is the largest Nordic IT infrastructure and services provider with deep presence in Denmark. Atea competes on the same Microsoft/Google/cloud productivity and managed-IT categories that IDVISION serves at a much smaller scale.

Others

• Visma: Visma is IDVISION's technology partner (e-conomic, Dinero) and a major Nordic business-software vendor. It is an ecosystem counterpart — both a supplier of stack components IDVISION resells/integrates and a competitor in adjacent SMB IT-services territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/idvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDVISION