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Moot

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uuid0033l38

Namestring
Moot
Legal namestring
Moot, Inc.
Websiteurl
mootinc.com
Company typeenum
Private
Founded yearint
2022
Descriptiontext

Moot, Inc. was a private cybersecurity company founded in 2022 and incorporated in New Jersey that built an orchestration-as-a-service platform for enterprise IT security teams. The platform was designed to optimize a customer's existing identity and security tools — rather than replacing them — by automating security workflows including baselines, privileged security, user management, and device management into a simplified "two-click" experience. The stated value proposition was reducing the cost of security operations by eliminating human error, R&D, implementation, and support overhead, while delivering automated attack surface reduction.

Moot's core product, the Moot Orchestration Platform, functioned as a single unified automation layer that orchestrated the customer's installed security toolset. Underlying differentiators emphasized ease of use and implementation, integration and interoperability with existing tools, and a novel automation architecture for attack surface reduction. The company was positioned horizontally across enterprise IT security use cases, with no named customers, no disclosed pricing model, and no disclosed headcount in the source material.

On March 7, 2024, SHI International acquired Moot, Inc. in full; all Moot employees joined SHI and the orchestration platform was integrated into Stratascale, SHI's cybersecurity and digital solutions subsidiary. The acquisition was structured to complement SHI's earlier Vector0 acquisition (September 2023) and to leverage SHI's $14 billion-scale solutions provider footprint serving 17,000+ corporate, public sector, and academic customers. Following the acquisition, Moot no longer operates as an independent company and its standalone go-to-market, revenue mechanics, and pricing are not separately disclosed.

Short descriptiontext

Moot, Inc. was a cybersecurity startup that built an orchestration-as-a-service platform automating enterprise IT security workflows across a customer's existing tools; founded in 2022, it was acquired by SHI International in March 2024 and folded into SHI's Stratascale division.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWilmington, United States
HQ citystring
Wilmington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
cybersecurity orchestration, security automation, identity management, attack surface reduction, security workflow optimization
Industry3 codes
1Vulnerability Management & Penetration Testing Services
CodeBPAEADADPrimaryYes
2User Lifecycle Provisioning & SCIM Automation
CodeHDAEAJAKPrimaryNo
3OT Asset Discovery, Inventory & Vulnerability Management
CodeHDADAJAEPrimaryNo
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
  • Security Systems Services56162
SIC code2 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Prepackaged Software7372
Product category
Cybersecurity Orchestration and Automation
Social media profiles1 record
Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Moot provides an orchestration-as-a-service platform that optimizes a customer's existing identity and security tools to rapidly realize increased value from those investments. The platform automates complex cybersecurity management solutions into a two-click experience, orchestrating security workflows such as baselines, privileged security, user management, and device management while helping organizations achieve a dramatic reduction of their attack surface.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Significantly reduces security costs by eliminating human error, R&D, implementation, support costs
Product overview1 text field

Moot offers a single unified orchestration-as-a-service platform that automates cybersecurity management. The platform optimizes customers' existing identity and security tools to reduce attack surfaces and realize increased value from existing IT investments. Moot's orchestration platform automates complex cybersecurity management into a simplified two-click experience, handling security workflows including baselines, privileged security, user management, and device management. This complements SHI's other cybersecurity acquisitions including Vector0, which powers Attack Surface Control & Vulnerability Management capabilities.

Product and service1 record
1Moot Orchestration Platform
CategoryCybersecurity orchestration and automation software
Description

An orchestration-as-a-service platform that optimizes a customer's existing identity and security tools to rapidly realize increased value from those investments. It automates complex cybersecurity management solutions into a two-click experience, allowing IT teams to stay focused on customization and advanced workloads in a secure state, and orchestrates security workflows including baselines, privileged security, user management, and device management.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

No-code automation platform purpose-built for security teams to orchestrate workflows across tools. A leading pure-play competitor to Moot with similar 'easy automation' positioning.

TypeBroad incumbent
Description

Enterprise SOAR (formerly Resilient) that orchestrates incident response across the IBM security portfolio and third parties. A long-standing incumbent in enterprise security orchestration.

TypeDirect peer
Description

AI-powered security hyperautomation platform offering no-code workflow orchestration across the security stack. A direct emerging competitor in security orchestration.

TypeEmerging player
Description

SOAR offering from Rapid7 focused on automation across the Insight platform and third-party tools. Comparable orchestration capability to Moot for security teams.

TypeBroad incumbent
Description

Cloud-native SIEM/SOAR from Microsoft with built-in automation playbooks and Logic Apps orchestration. A platform threat that can absorb Moot-like use cases natively for Microsoft-heavy enterprises.

TypeDirect peer
Description

Market-leading security orchestration, automation, and response (SOAR) platform. Directly comparable to Moot's orchestration-as-a-service model for security workflows and is the primary incumbent in this space.

TypeEmerging player
Description

Security policy orchestration vendor that automates network and cloud security policy management. Adjacent to Moot in orchestration philosophy though focused on policy rather than SOC workflows.

TypeDirect peer
Description

Low-code security automation platform that orchestrates workflows across detection, response, and compliance. Targets the same enterprise SOC customers as Moot.

TypeDirect peer
Description

Enterprise SOAR platform automating security operations across detection, investigation, and response. Competes head-to-head with Moot's orchestration approach for complex enterprise SOC environments.

TypeBroad incumbent
Description

Workflow platform increasingly competing in security orchestration and incident response. Competes with Moot for security operations workflow budget inside large enterprises.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Moot

Cybersecurity Orchestration and Automationmootinc.com

Moot, Inc. was a cybersecurity startup that built an orchestration-as-a-service platform automating enterprise IT security workflows across a customer's existing tools; founded in 2022, it was acquired by SHI International in March 2024 and folded into SHI's Stratascale division.

What Moot does

Moot, Inc. was a private cybersecurity company founded in 2022 and incorporated in New Jersey that built an orchestration-as-a-service platform for enterprise IT security teams. The platform was designed to optimize a customer's existing identity and security tools — rather than replacing them — by automating security workflows including baselines, privileged security, user management, and device management into a simplified "two-click" experience. The stated value proposition was reducing the cost of security operations by eliminating human error, R&D, implementation, and support overhead, while delivering automated attack surface reduction.

Moot's core product, the Moot Orchestration Platform, functioned as a single unified automation layer that orchestrated the customer's installed security toolset. Underlying differentiators emphasized ease of use and implementation, integration and interoperability with existing tools, and a novel automation architecture for attack surface reduction. The company was positioned horizontally across enterprise IT security use cases, with no named customers, no disclosed pricing model, and no disclosed headcount in the source material.

On March 7, 2024, SHI International acquired Moot, Inc. in full; all Moot employees joined SHI and the orchestration platform was integrated into Stratascale, SHI's cybersecurity and digital solutions subsidiary. The acquisition was structured to complement SHI's earlier Vector0 acquisition (September 2023) and to leverage SHI's $14 billion-scale solutions provider footprint serving 17,000+ corporate, public sector, and academic customers. Following the acquisition, Moot no longer operates as an independent company and its standalone go-to-market, revenue mechanics, and pricing are not separately disclosed.

Moot firmographics

Firmographics
Name
Moot
Legal name
Moot, Inc.
Website
https://mootinc.com
Company type
Private
Founded year
2022
Operating status
Acquired
Headcount range
1–10 employees
Short description
Moot, Inc. was a cybersecurity startup that built an orchestration-as-a-service platform automating enterprise IT security workflows across a customer's existing tools; founded in 2022, it was acquired by SHI International in March 2024 and folded into SHI's Stratascale division.
Ownership category
akta.pro rank

Moot industry classification

Industry
Product category
Cybersecurity Orchestration and Automation
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Security Systems Services (56162)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
akta.pro primary industry
Vulnerability Management & Penetration Testing Services (BPAEADAD)
akta.pro secondary industries
User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), OT Asset Discovery, Inventory & Vulnerability Management (HDADAJAE)

Keywords

  • Cybersecurity orchestration
  • Security automation
  • Identity management
  • Attack surface reduction
  • Security workflow optimization

Where Moot is headquartered

Location

Headquarters

HQ city
Wilmington
HQ country
United States
HQ region
North America

Markets served

Moot business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Moot product offering

Product offering

Core offering

Moot provides an orchestration-as-a-service platform that optimizes a customer's existing identity and security tools to rapidly realize increased value from those investments. The platform automates complex cybersecurity management solutions into a two-click experience, orchestrating security workflows such as baselines, privileged security, user management, and device management while helping organizations achieve a dramatic reduction of their attack surface.

Product overview

Moot offers a single unified orchestration-as-a-service platform that automates cybersecurity management. The platform optimizes customers' existing identity and security tools to reduce attack surfaces and realize increased value from existing IT investments. Moot's orchestration platform automates complex cybersecurity management into a simplified two-click experience, handling security workflows including baselines, privileged security, user management, and device management. This complements SHI's other cybersecurity acquisitions including Vector0, which powers Attack Surface Control & Vulnerability Management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Moot Orchestration Platform An orchestration-as-a-service platform that optimizes a customer's existing identity and security tools to rapidly realize increased value from those investments. It automates complex cybersecurity management solutions into a two-click experience, allowing IT teams to stay focused on customization and advanced workloads in a secure state, and orchestrates security workflows including baselines, privileged security, user management, and device management.

Quantifiable outcome

  • Significantly reduces security costs by eliminating human error, R&D, implementation, support costs

Companies that use Moot

Customer profile

Segments1 record

Ideal customer profiles1 record

Moot technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Moot partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

Moot competitors and assessment

Company assessment

Direct peers

  • Tines: No-code automation platform purpose-built for security teams to orchestrate workflows across tools. A leading pure-play competitor to Moot with similar 'easy automation' positioning.
  • Torq: AI-powered security hyperautomation platform offering no-code workflow orchestration across the security stack. A direct emerging competitor in security orchestration.
  • Palo Alto Networks Cortex XSOAR: Market-leading security orchestration, automation, and response (SOAR) platform. Directly comparable to Moot's orchestration-as-a-service model for security workflows and is the primary incumbent in this space.
  • Swimlane: Low-code security automation platform that orchestrates workflows across detection, response, and compliance. Targets the same enterprise SOC customers as Moot.
  • Splunk SOAR (formerly Phantom): Enterprise SOAR platform automating security operations across detection, investigation, and response. Competes head-to-head with Moot's orchestration approach for complex enterprise SOC environments.

Broad incumbents

  • IBM Security QRadar SOAR: Enterprise SOAR (formerly Resilient) that orchestrates incident response across the IBM security portfolio and third parties. A long-standing incumbent in enterprise security orchestration.
  • Microsoft Sentinel: Cloud-native SIEM/SOAR from Microsoft with built-in automation playbooks and Logic Apps orchestration. A platform threat that can absorb Moot-like use cases natively for Microsoft-heavy enterprises.
  • ServiceNow Security Operations: Workflow platform increasingly competing in security orchestration and incident response. Competes with Moot for security operations workflow budget inside large enterprises.

Emerging players

  • Rapid7 InsightConnect: SOAR offering from Rapid7 focused on automation across the Insight platform and third-party tools. Comparable orchestration capability to Moot for security teams.
  • Tufin: Security policy orchestration vendor that automates network and cloud security policy management. Adjacent to Moot in orchestration philosophy though focused on policy rather than SOC workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Moot social profiles

Digital presence

Moot financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Moot leadership team

Management profile

Number of profiles

Moot funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Moot M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moot

What does Moot do?

Moot provides an orchestration-as-a-service platform that optimizes a customer's existing identity and security tools to rapidly realize increased value from those investments. The platform automates complex cybersecurity management solutions into a two-click experience, orchestrating security workflows such as baselines, privileged security, user management, and device management while helping organizations achieve a dramatic reduction of their attack surface.

Is Moot a public or private company?

Moot is a private company. It is classified as corporate owned and is currently acquired.

When was Moot founded?

Moot was founded in 2022. It employs 1 to 10 people.

Where is Moot based?

Moot is headquartered in Wilmington, United States, in the North America region.

Who are Moot's main competitors?

Direct peers on record are Tines, Torq, Palo Alto Networks Cortex XSOAR, Swimlane and Splunk SOAR (formerly Phantom). Broad incumbents are IBM Security QRadar SOAR, Microsoft Sentinel and ServiceNow Security Operations. Emerging players are Rapid7 InsightConnect and Tufin.

Does Moot have an API?

No public API is recorded for Moot.

What industry is Moot in?

Moot's product category is Cybersecurity Orchestration and Automation. Its primary akta.pro industry code is BPAEADAD, Vulnerability Management & Penetration Testing Services, with a secondary code of HDAEAJAK, User Lifecycle Provisioning & SCIM Automation. Its NAICS code is 518210 and its SIC code is 7370.

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