Florida Friendly Fertilizer

What Florida Friendly Fertilizer does

Florida Friendly Fertilizer is a US-based, privately held agricultural services company that specializes in healthy plants and turf. The firm employs 101-250 people and is headquartered in Downers Grove, Illinois — a geographic mismatch with its "Florida" branding that may indicate either a market-positioning name, legacy origin, or Florida-focused service territory operated from a Midwest office. Its core business revolves around fertilizer and turf care services, placing it in the broader professional lawn care, landscape management, and specialty agricultural inputs vertical.

The company's products, pricing, distribution channels, technology stack, customer segments, and service delivery model are not documented in the available source material. The corporate website (floridafriendlyfertilizer.com) was inaccessible during data collection, returning only a CAPTCHA/verification interstitial, so no product catalog, service tier descriptions, geographic service map, or commercial terms could be verified. No certifications, awards, patents, partnerships, regulatory actions, leadership bios, or M&A activity were disclosed. The company therefore presents as an established but opaque private operator — meaningful scale (mid-sized, 101-250 employees) is evident, but virtually every other analytical dimension requires primary research or management outreach to substantiate.

Given the absence of public financials, funding history, and customer references, revenue mechanics cannot be triangulated with confidence. The business model is most likely a mix of recurring turf fertilization contracts (commercial accounts such as HOAs, golf courses, and municipalities) and direct product sales or treatment services to residential customers, consistent with the segment — but this is an inference, not a documented fact. Investors and acquirers should treat this profile as a starting point for diligence rather than a complete picture.

Name

Florida Friendly Fertilizer

Website

https://floridafriendlyfertilizer.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Florida Friendly Fertilizer is a privately held US agricultural services company, headquartered in Downers Grove, Illinois, with 101-250 employees, specializing in fertilizer application and turf care for healthy plants. It serves residential and commercial customers in the lawn care and specialty agricultural inputs vertical.

Ownership category

akta.pro rank

Product category

Agricultural and Turf Care Services

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industries

Fertilization Programs (Granular & Liquid) (HSAIAGAA), NPK & Compound/Blended Fertilizers (IMAEAEAD)

Keywords

• Turf care services
• Plant health management
• Fertilizer application
• Agricultural services
• Lawn and turf maintenance

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Florida Friendly Fertilizer is an agricultural service company that specializes in maintaining healthy plants and turf. The firm delivers turf-care and plant-health services to customers, operating as a for-profit private company with 101-250 employees based in Downers Grove, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Turf and Plant Health Services Agricultural service offering focused on maintaining healthy plants and turf for commercial and institutional customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest crop input retailer in North America, supplying specialty and turf-grade fertilizers alongside agronomic services — a broad incumbent with overlapping product and service capabilities.
• Growmark: Growmark is a large U.S. agricultural cooperative supplying fertilizer, crop inputs, and turf products across multiple states — an incumbent competitor in the broader fertilizer and turf services category.
• Yara International: Yara is a global fertilizer manufacturer with a turf and ornamental portfolio in North America; relevant as a broad incumbent upstream supplier and competitor in specialty turf nutrition.
• SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of landscape and turf products, including fertilizers, to professional contractors. It is a broad incumbent in the same product category and customer base that Florida Friendly Fertilizer serves.
• The Andersons (Turf & Specialty Group): The Andersons' Turf & Specialty Group manufactures and distributes branded fertilizer products for golf, sports turf, and lawn care, competing directly with regional turf-fertility operators in Florida and across the U.S.
• Simplot Partners: Simplot Partners distributes turf, ornamental, and specialty fertilizers to professional landscape and golf customers, making it a broad incumbent with overlapping product lines and customer segments.

Regional players

• Howard Fertilizer & Grain: Howard Fertilizer is a regional specialty fertilizer blender and agricultural services provider in the Southeast U.S., comparable as a regional fertilizer-and-services operator with similar product/ customer overlap.
• Arbor-Nomics Turf & Ornamental: Arbor-Nomics is a regional Southeast U.S. provider of turf and ornamental fertilization, weed control, and pest services to residential and commercial customers — directly comparable as a regional turf-services competitor.

Direct peers

• Lebanon Turf: Lebanon Turf is a manufacturer of branded specialty fertilizers for golf courses, sports fields, and professional lawn care — directly comparable in product mix and end-customer profile to a turf-focused Florida fertilizer company.
• Harrell's: Harrell's is a specialty turf and ornamental fertilizer manufacturer and distributor serving golf courses, sports turf, and lawn care operators across the Southeast U.S., making it the closest direct peer in product category and customer base to Florida Friendly Fertilizer.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/304179036459064

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Friendly Fertilizer