Arbor Nomics Turf
- Company typePrivate
- Founded1984
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Arbor Nomics Turf firmographics
Firmographics- Name
- Arbor Nomics Turf
- Legal name
- Arbor-Nomics® Turf, Inc.
- Website
- https://arbor-nomics.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Arbor Nomics Turf industry classification
Industry- Product category
- Residential Lawn Care Services
- NAICS
- Landscaping Services (561730), Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
Keywords
Where Arbor Nomics Turf is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Arbor Nomics Turf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Lawn Care Service Plans: Recurring subscription revenue from Silver, Gold, and Platinum lawn care programs consisting of eight treatments per year. Additional revenue from add-on services like mosquito control, fire ant control, and aeration/overseeding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Silver Plan: Basic lawn care with eight treatments per year for weed control and fertilization |
| Subscription | Annual | Gold Plan: Silver plan plus ornamental tree and shrub care |
| Subscription | Annual | Platinum Plan: Full-service lawn, tree and shrub care plus additional benefits |
| Subscription | Multi-year contract | Add-on Services: Individual services available for purchase with base plans |
| Unit Pricing | Pay-as-you-go | Pest Control Services: Customized outdoor pest control programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Arbor Nomics Turf product offering
Product offeringCore offering
Arbor-Nomics Turf delivers recurring residential lawn care and landscape management services in the Metro Atlanta area. Core offerings include fertilization, weed control, aeration, overseeding, fungicide treatments, ornamental tree and shrub care, and outdoor pest control (mosquito, fire ant, flea and tick, armyworm, grub). Services are packaged into annual treatment programs applied directly to customer properties by certified technicians on scheduled routes.
Product overview
Arbor-Nomics Turf is a lawn care service company offering a tiered service plan architecture consisting of Silver, Gold, and Platinum plans as the core offerings, with various add-on services. The Silver Plan provides essential lawn care with eight annual treatments combining fertilization and weed control. The Gold Plan adds ornamental tree and shrub care. The Platinum Plan provides the most comprehensive coverage. Add-on services include lawn aeration (spring and fall/overseeding), fungicide treatment, armyworm and grub prevention, outdoor pest control, mosquito control, fire ant control, flea and tick control, grassy weed control, and free service calls for urgent issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Silver Plan Annual lawn care subscription delivering eight scheduled treatments per year combining pre- and post-emergent herbicides with fertilization for weed control and greener, thicker, healthier lawns. Designed for Metro Atlanta residential homeowners seeking core weed control and fertilization.
- Gold Plan Annual lawn and landscape subscription including all Silver Plan services plus ornamental tree and shrub care with slow-release fertilization and fungicide/insecticide treatments. For homeowners wanting integrated lawn and ornamental landscape management.
- Platinum Plan Top-tier annual subscription providing the most comprehensive coverage, including full lawn care, ornamental tree and shrub care, and additional premium benefits. Targeted at homeowners seeking complete lawn and landscape care under one program.
- Lawn Fertilization & Weed Control
Quantifiable outcome
- Weed-free, healthy lawns with 8 treatments per year
- +1 more outcomes
Companies that use Arbor Nomics Turf
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Arbor Nomics Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arbor Nomics Turf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Senske Family of CompaniescoreArbor-Nomics operates as a division of Senske Family of Companies, a market-leading home services company focused on organic growth and mergers and acquisitions across the United States and Canada. SFC provides corporate infrastructure, training programs, and operational support for its subsidiary brands including Arbor-Nomics.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Arbor Nomics Turf competitors and assessment
Company assessmentDirect peers
- TruGreen: Largest US residential lawn care company offering fertilization, weed control, and pest services via subscription plans. Direct competitor to Arbor-Nomics in Atlanta with substantially larger national footprint and marketing scale.
- Lawn Doctor: National franchise lawn care brand offering fertilization, weed control, and pest services under similar tiered annual programs. Overlaps directly with Arbor-Nomics' service mix and subscription model.
- Weed Man USA: Franchised lawn care provider specializing in fertilization and weed control programs with annual subscription plans. Closely comparable service architecture and customer base.
- Spring-Green Lawn Care: National franchised lawn care company offering fertilization, weed control, aeration, and pest services. Competes for the same residential homeowner segment with similar recurring-treatment programs.
Broad incumbents
- Senske Lawn & Tree Care: Sister division of Arbor-Nomics' parent Senske Family of Companies; provides lawn and tree care across multiple Western and Midwestern US markets. Same operating model and corporate backing, providing template for Arbor-Nomics' expansion.
Regional players
- Green Lawn Fertilizing: Regional lawn care provider in the Mid-Atlantic offering fertilization, weed control, and pest programs. Comparable service catalog to Arbor-Nomics but operating in a different geography.
- Simply Green Lawn Care: Southeastern US lawn treatment company with subscription-based fertilization and pest control programs. Direct overlap with Arbor-Nomics' service model in a different regional market.
Emerging players
- Top Choice Lawn Care: Southeast US regional lawn care operator offering fertilization, weed control, and pest services. Smaller scale than Arbor-Nomics but competes for similar suburban homeowner customers in nearby markets.
- Mosquito Joe: Franchised outdoor pest control company with overlapping service line in mosquito and outdoor pest treatments. Adjacent category that competes for the same add-on revenue Arbor-Nomics captures.
Others
- Yard Mastery / DoMyOwn.com: DIY lawn care retailer selling fertilizer, weed control, and pest products direct to homeowners. Represents a structural substitute for Arbor-Nomics as some customers opt for self-application.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arbor Nomics Turf social profiles
Digital presenceArbor Nomics Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbor Nomics Turf leadership team
Management profileNumber of profiles
Profiles1 record
Arbor Nomics Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbor Nomics Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbor Nomics Turf
What does Arbor Nomics Turf do?
Arbor-Nomics Turf delivers recurring residential lawn care and landscape management services in the Metro Atlanta area. Core offerings include fertilization, weed control, aeration, overseeding, fungicide treatments, ornamental tree and shrub care, and outdoor pest control (mosquito, fire ant, flea and tick, armyworm, grub). Services are packaged into annual treatment programs applied directly to customer properties by certified technicians on scheduled routes.
Is Arbor Nomics Turf a public or private company?
Arbor Nomics Turf is a private company. It is classified as corporate owned and is currently operating.
When was Arbor Nomics Turf founded?
Arbor Nomics Turf was founded in 1984. It employs 11 to 50 people.
Where is Arbor Nomics Turf based?
Arbor Nomics Turf is headquartered in Norcross, United States, in the North America region.
How does Arbor Nomics Turf make money?
One revenue line is on record: lawn Care Service Plans.
Who are Arbor Nomics Turf's main competitors?
Direct peers on record are TruGreen, Lawn Doctor, Weed Man USA and Spring-Green Lawn Care. Senske Lawn & Tree Care is listed as a broad incumbent. Regional players are Green Lawn Fertilizing and Simply Green Lawn Care. Emerging players are Top Choice Lawn Care and Mosquito Joe. Yard Mastery / DoMyOwn.com is listed as an others.
Does Arbor Nomics Turf have an API?
No public API is recorded for Arbor Nomics Turf.
What industry is Arbor Nomics Turf in?
Arbor Nomics Turf's product category is Residential Lawn Care Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAE, Pest & Disease Control (Grubs/Insects/Fungus). Its NAICS code is 561730 and its SIC code is 700.