GIGAN JSC
GIGAN JSC is a Ho Chi Minh City-based performance marketing agency providing D2C digital marketing, brand-launching, and content-strategy services under a KPI-commitment model to enterprise and SMB brands across Vietnam's e-commerce, retail, fashion, beauty, and fintech verticals.
- Company typePrivate
- Founded-
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2B
- OfferingServices
What GIGAN JSC does
GIGAN JSC is a privately held Vietnamese performance marketing agency headquartered in Ho Chi Minh City, operating across three offices (MSB Building in District 10 as primary HQ, International Plaza in District 1, and a District 4 G-DOCTOR consulting office). The company positions itself as the first D2C (Direct-to-Consumer) digital marketing agency in Vietnam, with service lines spanning Digital Performance advertising, Brand Launching, and Content Strategy, delivered under a KPI-commitment model ("Number Works – Number Talks") supported by a real-time reporting dashboard that measures CPM, CPI, CPA, CPL, CPO, and CPS metrics. Its two wholly-owned extensions — GIGAN Training Center, an education platform offering ten-plus short courses priced 799,000–6,600,000 VND, and G-DOCTOR, an expert marketing-consulting program priced at 200 USD/hour — diversify revenue and serve as lead-generation funnels into the core agency business.
The agency primarily serves enterprise and SMB brand clients across six verticals: e-commerce (Shopee, Tiki, Lazada, Kootoro), retail (Galle Watch, Vstyle, LG), fashion (PUMA, Sholayered, LYN), beauty/cosmetics (Happy Skin, Ohui, Belif, Trung Nguyên Legend), fintech (TPBank), and technology/education (Huawei, FPT School). Distribution advantage derives from preferred-platform-partner status with Google (Premier Partner, top 3% in Vietnam for 2026), TikTok (Official Agency Partner since July 2020), Facebook/Meta, Zalo, and Cốc Cốc. Customer logos evidenced in case studies and testimonials suggest work in Vietnamese-language paid social, paid search, e-commerce marketplaces, and omnichannel retail campaigns; a 2019 Black Friday workstream for Galle Watch reportedly delivered a 300% lift in online sales.
GIGAN's revenue model combines quote-based professional-services agency fees (no published pricing), usage-based consulting via G-DOCTOR at 200 USD/hour, and fixed-fee course revenue via the Training Center. Distribution is single-country domestic (Vietnam) through direct enterprise field sales, website lead-capture forms, and event-driven lead generation. The company is founder-led (CEO Trần Quốc Kỳ, COO Trần Phương Trúc) with no disclosed institutional investors, parent company, or external funding; structured as a Joint Stock Company with no IPO activity.
GIGAN JSC firmographics
Firmographics- Name
- GIGAN JSC
- Legal name
- GIGAN JSC
- Website
- https://gigan.vn
- Company type
- Private
- Operating status
- Operating
- Short description
- GIGAN JSC is a Ho Chi Minh City-based performance marketing agency providing D2C digital marketing, brand-launching, and content-strategy services under a KPI-commitment model to enterprise and SMB brands across Vietnam's e-commerce, retail, fashion, beauty, and fintech verticals.
- Ownership category
- akta.pro rank
GIGAN JSC industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where GIGAN JSC is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
GIGAN JSC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Performance Marketing Services: Agency fees for managing digital advertising campaigns including Google Ads, Facebook Ads, TikTok Ads, and other performance marketing services. Revenue generated through service contracts with commitment to KPI outcomes.
- Consulting Services (G-DOCTOR): One-on-one consulting sessions with GIGAN experts to diagnose marketing issues and provide strategic recommendations. Priced at 200 USD/hour.
- Training Courses (GIGAN Training Center): Short-term training programs and courses in digital marketing, content marketing, performance marketing, and related topics. Courses range from 799,000 VND to 6,600,000 VND per program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Content For Beginner - 5 sessions, Online, Basic level |
| Other | Pay-as-you-go | Content Pyramid - 9 sessions, Experienced level |
| Other | Pay-as-you-go | Content Strategy - 6 sessions, Advanced level |
| Other | Pay-as-you-go | Digital Performance Marketing - 7 sessions |
| Other | Pay-as-you-go | Performance Creative course |
| Other | Pay-as-you-go | Project Management course |
| Other | Pay-as-you-go | Critical Thinking course - 8 videos |
| Usage-based | Pay-as-you-go | G-DOCTOR Consulting - Expert consultation |
| Other | Monthly | Account Intern position - probationary period |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GIGAN JSC product offering
Product offeringCore offering
GIGAN JSC is a Vietnam-based performance marketing agency that runs KPI-driven Digital Performance advertising campaigns and delivers full-service digital Brand Launching and Content Strategy services for client brands. The agency also operates a senior-expert consulting program called G-DOCTOR for marketing diagnostics and a professional education platform, GIGAN Training Center, offering structured marketing courses.
Product overview
GIGAN JSC operates as a Performance Marketing Agency positioned as 'The First D2C Digital Solution Agency in Vietnam.' The company offers a portfolio of services centered on Digital Performance (performance marketing), Brand Launching, and Content Strategy. Through its G-DOCTOR consulting program, GIGAN provides expert marketing assessment and advisory services. The subsidiary GIGAN Training Center provides professional marketing education via short-term courses including Content For Beginner, Content Pyramid, Content Strategy, Digital Performance Marketing, Performance Creative, Project Management, Marketing Team Excellence, Authentic Branding, Critical Thinking, and Luyện Viết 30 Ngày, along with customized corporate training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Performance KPI-driven paid advertising service that plans, executes, and optimizes digital ad campaigns to deliver measurable performance outcomes for enterprise and growth-stage brands.
- Brand Launching Full-service digital brand launching offering that helps brands plan and execute go-to-market campaigns on digital channels.
- Content Strategy Content strategy and production service covering planning, creation, and distribution of brand and performance content for client marketing programs.
- G-DOCTOR Marketing Diagnostic Consulting Senior-expert 1-on-1 marketing consulting and diagnostic program that audits a client's marketing performance and delivers a customized implementation roadmap.
- GIGAN Training Center Marketing education platform offering structured, practitioner-led courses in content, performance, branding, project management, and critical thinking to individual learners and businesses.
- Content For Beginner Beginner-level content marketing course offered through GIGAN Training Center, priced at 2,500,000 VND.
- Content Pyramid Content strategy course built on the Content Pyramid framework, priced at 5,000,000 VND.
- Content Strategy Course Structured content strategy course priced at 7,000,000 VND.
- Digital Performance Marketing Performance marketing training course covering paid digital advertising execution, priced at 7,000,000 VND.
- Performance Creative Performance creative training course priced at 8,000,000 VND.
- Project Management Marketing project management training course priced at 5,000,000 VND.
- Marketing Team Excellence Marketing team management training course priced at 7,000,000 VND.
- Authentic Branding Branding training course priced at 7,000,000 VND.
- Critical Thinking Critical thinking training course for marketers, priced at 4,000,000 VND.
- Luyện Viết 30 Ngày 30-day writing practice course priced at 2,500,000 VND.
Quantifiable outcome
- Galle Watch Black Friday 2019: 300% increase in online sales, 30% increase in store visits, ~20% system-wide sales growth
- +1 more outcomes
Companies that use GIGAN JSC
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
GIGAN JSC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GIGAN JSC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GooglecoreGIGAN achieved Google Premier Partner status in 2026, ranking in the top 3% of Google partners in Vietnam. This partnership enables GIGAN to access advanced advertising tools, platform support, and demonstrates verified performance standards in Google Ads management.
- TikTokcoreGIGAN became an Official Agency Partner of TikTok, enabling them to provide TikTok marketing services and access to platform resources for client campaigns.
- Sao Kim BrandingcoreStrategic partnership signed on December 13, 2019 for comprehensive brand and performance marketing services. The partnership combines Sao Kim's branding expertise with GIGAN's D2C digital marketing capabilities to provide end-to-end solutions from brand building to digital performance.
- Facebook/MetacoreStrategic partnership for Facebook and Instagram advertising services, enabling comprehensive social media marketing capabilities.
- ZalocorePartnership enabling Zalo advertising and marketing services for clients targeting Vietnamese users on the popular messaging platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
GIGAN JSC competitors and assessment
Company assessmentDirect peers
- Mango Digital: Vietnam-based digital marketing agency providing performance advertising, social media and e-commerce campaign execution for brands, overlapping with GIGAN's core service lines and target client segments.
- DGM Vietnam: Vietnamese digital performance and e-commerce marketing agency offering multi-platform paid media services to enterprise brands, directly competing with GIGAN on Google Ads, Facebook and TikTok buying in the same market.
- Redder Agency: Ho Chi Minh City-based digital agency delivering performance marketing, content and e-commerce enablement services to Vietnamese brands, directly comparable to GIGAN in offerings and geography.
- The Purpose Group: Vietnamese digital marketing and content agency working with enterprise clients on integrated campaigns, comparable to GIGAN in market, service mix and customer profile.
Regional players
- AnyMind Group: Asia-headquartered marketing, e-commerce and digital transformation platform with significant presence in Vietnam and Southeast Asia, comparable to GIGAN as a multi-market digital marketing services provider.
- ADA (ADA Digital): Regional digital marketing and commerce enabler operating across Southeast Asia, comparable to GIGAN in delivering integrated performance marketing and D2C solutions to enterprise brands.
Broad incumbents
- Jellyfish Vietnam: Global digital marketing agency (part of Brandtech Group) providing paid media, SEO and content services across Asia, comparable as a Google Premier-tier performance marketing provider competing for the same enterprise clients.
- WPP (Vietnam operations): World's largest advertising holding company with agencies in Vietnam delivering media, creative and digital performance solutions, representing a broader incumbent alternative to GIGAN for multinational clients.
- Dentsu Vietnam: Global advertising network with a Vietnamese operation offering media buying, creative and digital performance services to large enterprise clients, competing with GIGAN for the same enterprise brand budgets.
Others
- Sao Kim Branding: Vietnamese branding and creative agency that signed a 2019 strategic partnership with GIGAN to bundle brand-building with D2C performance, directly linked to GIGAN as a partner and adjacent offering provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
GIGAN JSC social profiles
Digital presenceGIGAN JSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIGAN JSC leadership team
Management profileNumber of profiles
Profiles4 records
GIGAN JSC subsidiaries and ownership
Company hierarchySubsidiaries2 records
GIGAN JSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIGAN JSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIGAN JSC
What does GIGAN JSC do?
GIGAN JSC is a Vietnam-based performance marketing agency that runs KPI-driven Digital Performance advertising campaigns and delivers full-service digital Brand Launching and Content Strategy services for client brands. The agency also operates a senior-expert consulting program called G-DOCTOR for marketing diagnostics and a professional education platform, GIGAN Training Center, offering structured marketing courses.
Is GIGAN JSC a public or private company?
GIGAN JSC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GIGAN JSC founded?
GIGAN JSC was founded in -1.
Where is GIGAN JSC based?
GIGAN JSC is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does GIGAN JSC make money?
Three revenue lines are on record. Performance Marketing Services are the primary driver. The others are consulting Services (G-DOCTOR) and training Courses (GIGAN Training Center).
Who are GIGAN JSC's main competitors?
Direct peers on record are Mango Digital, DGM Vietnam, Redder Agency and The Purpose Group. Regional players are AnyMind Group and ADA (ADA Digital). Broad incumbents are Jellyfish Vietnam, WPP (Vietnam operations) and Dentsu Vietnam. Sao Kim Branding is listed as an others.
Does GIGAN JSC have an API?
No public API is recorded for GIGAN JSC.
What industry is GIGAN JSC in?
GIGAN JSC's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541810 and its SIC code is 7311.