What Surewise does

Surewise is an Australian insurance brokerage firm headquartered in Adelaide, founded in 2019. The company positions itself as a broker for both commercial and personal insurance lines, offering what it characterizes as "marketing-leading advice, Exclusive plans, competitive terms, and premiums." Its operating model is that of a traditional insurance intermediary—advising clients, arranging coverage with carrier partners, and earning commissions on placed policies—rather than a technology or insurtech platform.

The firm operates with a small team of 11–50 employees and is privately held. Leadership consists of CEO Heather Blanco and Director / Account Director Ali Greco. The stated differentiators in available materials are advisory quality and access to exclusive plans, implying the value proposition rests on broker expertise and carrier relationships rather than proprietary technology, data assets, or a direct-to-consumer digital platform. No products, technology stack, integrations, certifications, partnerships, or customer logos are disclosed in the available source material beyond the firmographic metadata.

Commercially, Surewise generates revenue through standard insurance brokerage commission mechanics on commercial and personal policies placed with carrier partners. The company does not disclose pricing models, GWP volume, commission rates, customer segment mix, or carrier panel composition. The primary website (surewise.com.au) was inaccessible in the source pull, returning only a verification/loading screen, so first-party product, technology, and commercial detail could not be verified. The data corpus is essentially metadata-only, limiting deeper product, technology, or financial analysis.

Name

Surewise

Website

https://surewise.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Surewise is an Adelaide-based Australian insurance brokerage founded in 2019, arranging commercial and personal coverage for clients via carrier partnerships, with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Insurance advice
• Insurance premiums

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Surewise is a commercial and personal insurance broker that arranges insurance coverage on behalf of clients, providing marketing-leading advice, exclusive plans, and competitive terms and premiums. The firm acts as an intermediary connecting insurance buyers with coverage options suited to their commercial or personal needs.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• BizCover: Australian digital insurance platform focused on small business and personal lines. Comparable as a competing distribution channel for the same SME and consumer segments Surewise serves, but differentiated by a tech-enabled online model.

Direct peers

• PSC Insurance Group: Australian specialty insurance broker with diversified commercial and personal lines exposure. Comparable in serving the SME and middle-market segment through a brokerage distribution model.
• Steadfast Group: ASX-listed Australian insurance broker network and underwriting agency. Directly comparable as a domestic general insurance broker serving both commercial and personal lines through a network model.
• Honan Insurance Group: Australian mid-market insurance broker offering commercial and personal lines advisory. Comparable in scale and segment focus, with broader geographic reach across Australia.
• Coverforce: Australian commercial insurance broker with national reach. Comparable as an independent broker focused on small-to-medium commercial accounts, similar to Surewise's stated commercial segment focus.
• Insurance Advisernet: One of Australia's largest general insurance broker networks. Comparable as an established multi-region Australian brokerage serving commercial and personal clients.
• Insurance House Australia: Independent Australian insurance broker with commercial and personal lines offerings. Comparable in business model, scale range, and customer segments served.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Australian operations. Comparable in commercial and personal lines broking, though operating at much greater scale and geographic breadth.
• Aon Australia: Global insurance and reinsurance brokerage with a major Australian operation. Comparable as a broker of commercial and personal lines, though operating at vastly larger scale across a broader portfolio of risk and advisory services.
• Marsh Australia: Global insurance broker and risk adviser with significant Australian presence. Overlaps with Surewise in commercial insurance placement and advisory, but serves far larger enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surewise