Warranty Solutions Group

Name

Warranty Solutions Group

Legal name

Warranty Solutions Group Ltd

Website

https://warrantysolutionsgroup.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranties

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

OEM/Captive Warranty & Service Contract Programs (FSAJALAE), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Extended vehicle warranties
• Motor warranty products
• Used car warranties
• Commercial vehicle warranties
• Vehicle protection products

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Extended Vehicle Warranties: Sale of extended warranty products for used vehicles covering mechanical, electrical and electronic parts against sudden failure. Products are sold through dealer networks and directly to consumers.
2. Ancillary Protection Products: Paint protection, tyre and alloy protection, cosmetic protection, and other add-on protection products sold alongside vehicle warranties.
3. Commercial Vehicle Warranties: Warranty products for LCVs (light commercial vehicles), HGVs (heavy goods vehicles), and fleet operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Warranty Solutions Group underwrites and distributes extended warranty products for used vehicles — cars, LCVs, HGVs, motorcycles, motorhomes, caravans and EVs/hybrids — covering sudden failure of up to 6,000 mechanical, electrical and electronic parts. Products are sold through a nationwide network of approved motor dealers and directly to consumers, supplemented by ancillary add-ons (paint protection, Car Angels tyre/cosmetic/alloy protection, Car Gods paint and interior protection). The group also operates captive insurer WSG Guardian Insurance Ltd to issue regulated protection products.

Product overview

Warranty Solutions Group is the UK's leading provider of extended used vehicle warranty products operating a multi-brand portfolio. The core offering consists of vehicle warranties (car, LCV, HGV, motorcycle, motorhome, caravan, and EV/hybrid) supplemented by add-on protection products including paint protection, Car Angels (tyre, alloy, cosmetic coverage), and Car Gods paint/interior protection. The company distributes through four sub-brands: Warranty Solutions Group, MotorGuard Warranties, Freedom Warranties, and Warranty Professionals. Additional offerings include dealer-specific programs (Dealer Warranties, Partners Programme, Prep4Less vehicle preparation), and WSG Guardian Insurance Ltd, a captive insurance company launched in 2024 for regulated protection products.

Differentiator

Problem solved

Functional benefit

Brands

• Car Angels: Vehicle protection product line including tyre and alloy protection, cosmetic protection, and combined cosmetic and alloy coverage.
• Prep4Less

Quantifiable outcome

• EV repairs are 30-50% more expensive than ICE vehicle repairs, highlighting the value of EV warranty protection
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered strategic, core and minor.

• ATL AutomotivestrategicChannel Partner/ Reseller/ Distributor · 1 November 2024Strategic partnership marking WSG's expansion into the Caribbean market. ATL Automotive is the region's leading vehicle distributor.
• Ben CollinscoreGTM or Marketing Partner · 24 January 2022Ben Collins, former Top Gear Stig and motorsport legend, serves as brand ambassador for WSG. Partnership involves endorsement of car and van warranty products through videos, blogs, social media posts, customer communications and dealer events. 3-year partnership agreement.
• AutoglassminorGTM or Marketing PartnerPartnership providing WSG customers with discounted windscreen repairs and replacements. All WSG warranty customers can access savings when booking through Autoglass.
• Motor Trader MagazinecoreStrategic or Co-development PartnerStrategic partnership for major automotive industry events including a new event at Silverstone racetrack. Collaboration on industry content and dealer engagement.
• Strategic Risk Solutions (SRS)strategicImplementation/ SI/ Consulting PartnerWSG was assisted by SRS, the world's largest independent insurance company manager, in establishing WSG Guardian Insurance Ltd and introducing regulated protection products through the new captive insurance company.
• The Motor OmbudsmancoreStrategic or Co-development PartnerWSG is accredited to The Motor Ombudsman's Vehicle Warranty Products Code, representing 70% of UK warranty providers and covering around 2 million consumers. Provides free mediation and arbitration support services.
• Euro Car PartsminorChannel Partner/ Reseller/ DistributorPartnership through Prep4Less programme for vehicle preparation, helping dealerships streamline preparation and manage repair costs effectively.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Warrantywise: UK-based extended vehicle warranty provider selling directly to consumers and through dealers, competing head-to-head with WSG on similar used-car warranty products. Closest direct competitor in the UK market.
• Warranty Direct: Long-established UK vehicle warranty provider offering extended mechanical and electrical warranty products through dealer and direct channels, overlapping WSG's core warranty proposition.
• MotorEasy: UK warranty provider with strong direct-to-consumer digital channel and dealer partnerships, selling extended warranties and servicing products comparable to WSG's offering.
• Click4Warranty: UK online-focused warranty provider selling extended vehicle warranties direct to consumers, competing with WSG's direct channel and on similar mechanical/electrical coverage breadth.
• ALA Insurance: UK provider of GAP insurance and vehicle protection add-on products, overlapping WSG's Car Angels and add-on protection lines as well as F&I-administered products at dealers.
• AutoProtect: UK vehicle warranty and add-on protection provider with dealer and direct distribution channels, offering warranty, GAP, and cosmetic protection products that overlap directly with WSG's portfolio.

Broad incumbents

• The AA (warranty products): UK motoring incumbent offering extended vehicle warranties alongside breakdown, insurance, and servicing. Overlaps WSG on product category while serving a much wider consumer motoring portfolio.
• RAC (warranty products): Major UK motoring services brand with extended warranty and vehicle protection products that compete with WSG in the dealer-distributed and direct warranty segments.

Emerging players

• WiseDriving / Car Care Plan: UK warranty and asset protection provider distributing through dealer groups, with comparable used vehicle warranty and service plan products overlapping WSG's dealer channel business.
• Surewise: UK-based extended warranty provider with both consumer and dealer channels, offering used vehicle warranties comparable to WSG but with a smaller dealer footprint and emerging market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WarrantySG
• Facebookfacebook.com/WarrantySolutionsGroup
• LinkedInlinkedin.com/company/warranty-solutions-group-ltd
• Instagraminstagram.com/warrantysolutionsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warranty Solutions Group