Ajala

What Ajala does

Ajala (Ajala.ng) is a Nigerian online travel agency founded in 2015 and headquartered in Ikoyi, Lagos, that aggregates and resells flights from 10 international carriers (British Airways, United Airlines, Virgin Atlantic, KLM, Lufthansa, Ethiopian Airlines, Kenya Airways, Qatar Airways, Emirates, Turkish Airlines) to Nigerian consumers, travel agents, and corporate clients. Its core product is a web-based flight search and booking engine supporting one-way, round-trip, and multi-city itineraries, supplemented by ancillary services including Ajala PayEasy installment financing, holiday packages, travel insurance (via MyCover.ai), visa processing assistance, tour guidance, group travel, and corporate meeting planning, with a Hotels module in development.

The company operates two distinct channels: a self-serve consumer portal at ajala.ng targeting individual travelers with marketing emphasizing affordability and flexible payment, and a B2B agent portal at b2b.ajala.ng providing travel agencies and corporate partners access to wholesale rates and a dedicated booking management interface. Distribution is primarily digital, supported by active social media presence (Facebook, Twitter/X, Instagram, YouTube), email newsletters, and SEO-optimized content.

Ajala monetizes through commissions and transaction fees on flight bookings, affiliate referral fees on travel insurance products, and installment processing economics from Ajala PayEasy (25% deposit, balance due 14 days before travel, with a 2% early payment discount). The business appears to be privately held and independently operated with no disclosed institutional investors, parent company, or financial metrics in the available data.

Name

Ajala

Legal name

Ajala.ng

Website

https://ajala.ng

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ajala (Ajala.ng) is a Nigerian online travel agency that aggregates and resells flights from 10 international airlines to individual consumers, travel agents, and corporate clients in Nigeria, supplemented by installment payments (Ajala PayEasy), holiday packages, insurance, and ancillary travel services.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Air Booking Platforms & Flight Marketplaces (THALAFAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Online travel agency
• Flight booking services
• Travel insurance products
• Holiday packages
• Installment travel payments

Headquarters

HQ city

Ikoyi

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flight Booking Commissions and Transaction Fees: The company generates revenue through commissions from airline bookings and transaction fees on flight reservations. Customers pay for flights through the platform, with the company earning a margin or commission from travel providers.
2. Hotel Bookings: Revenue from hotel reservation bookings. The hotels section of the website shows a 'Coming soon' status, indicating this service is in development.
3. Travel Insurance: The company offers travel insurance products through a partnership with mycover.ai, earning commissions on insurance policies sold through the platform.
4. Ajala PayEasy Installment Processing: Revenue generated through installment payment plans for travel bookings. Early payment discount of 2% available for customers who pay balance before due date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ajala.ng is a Nigerian online travel agency that aggregates and resells flight tickets from ten major international and domestic airlines, enabling Nigerian consumers to search, compare, and book domestic and international travel. The platform is differentiated by its Ajala PayEasy installment payment feature (25% deposit, balance due before travel) and complemented by holiday packages, travel insurance (via MyCover.ai), visa processing assistance, tour guidance, and group/corporate travel services. A separate B2B portal provides travel agents with wholesale booking tools.

Product overview

Ajala.ng is a Nigerian online travel agency (OTA) offering a unified booking platform that aggregates flights from multiple international and domestic carriers including British Airways, United Airlines, Virgin Atlantic, KLM, Lufthansa, Ethiopian Airlines, Kenya Airways, Qatar Airways, Emirates, and Turkish Airlines. The core product is the flight search and booking engine, which supports one-way, round-trip, and multi-city booking types with cabin class filtering. The offering is extended by Ajala PayEasy, a flexible installment payment option (25% deposit with balance due 14 days before departure), along with ancillary services such as travel insurance (via MyCover.ai), visa processing assistance, tour guidance, group travel packages, and corporate meeting planning. A separate B2B Agent Portal provides travel agents with access to wholesale rates and client management tools. The hotel booking module is currently listed as 'Coming soon.'

Differentiator

Problem solved

Functional benefit

Brands

• Ajala PayEasy: A flexible flight payment plan that lets customers reserve tickets by paying a 25% deposit upfront, with the balance due at least 14 days before travel.
• Ajala Pay Easy

Products and services

• Flight Booking A travel booking service that aggregates flight options from multiple domestic and international airlines, allowing users to search, compare, and book one-way, round-trip, and multi-city flights with cabin class filtering, priced in Nigerian Naira.
• Holiday Packages Pre-packaged travel bundles that combine flights, hotel accommodation, daily breakfast, return airport transfers, and guided tours to destinations such as Zanzibar and Nairobi, sold at unit per-occupancy pricing.
• Travel Insurance Travel insurance products sourced through a partnership with MyCover.ai, allowing customers to purchase coverage for their trips directly from the Ajala.ng website, with Ajala earning affiliate/referral commissions on policies sold.
• Ajala PayEasy A flexible installment payment plan allowing customers to reserve flights by paying a non-refundable 25% deposit upfront, with the remaining balance due at least 14 days before travel, available only on refundable tickets, with a 2% early payment discount for prompt settlement.
• B2B Agent Portal A dedicated portal for travel agents and B2B partners that provides access to wholesale airline rates, booking management tools for client reservations, and agent-specific functionality.
• Visa Processing Assistance An assistance service that helps customers with visa application processing for their international travel destinations, available as part of the Ajala.ng service offering.
• Tour Guidance Advisory and planning services that guide customers on destination activities, attractions, and travel logistics for their trips.
• Group Travel Packages Tailored travel packages designed for groups, including corporate meetings and events planning for destinations anywhere in the world.
• Corporate Meetings Planning Planning and coordination services for corporate meetings and destination events for business customers worldwide.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• British AirwayscoreChannel Partner/ Reseller/ DistributorMajor international airline partner featured prominently on the Ajala.ng website. Offers flight bookings to London and other international destinations.
• United AirlinescoreChannel Partner/ Reseller/ DistributorMajor international airline partner offering flights to US destinations including Houston (IAH) and other routes.
• Virgin AtlanticcoreChannel Partner/ Reseller/ DistributorInternational airline partner providing flight options to various destinations.
• KLM (Royal Dutch Airlines)coreChannel Partner/ Reseller/ DistributorEuropean airline partner offering flights to Amsterdam and connecting destinations.
• LufthansacoreChannel Partner/ Reseller/ DistributorEuropean airline partner providing flights to Frankfurt and other European destinations.
• Ethiopian AirlinescoreChannel Partner/ Reseller/ DistributorAfrican airline partner offering flights across Africa including routes to Addis Ababa and beyond.
• Kenya AirwayscoreChannel Partner/ Reseller/ DistributorAfrican airline partner serving routes within Africa and to international destinations.
• Qatar AirwayscoreChannel Partner/ Reseller/ DistributorMiddle Eastern airline partner offering flights to Doha and connecting routes worldwide.
• EmiratescoreChannel Partner/ Reseller/ DistributorMajor Middle Eastern airline partner providing extensive global route network through Dubai.
• Turkish AirlinescoreChannel Partner/ Reseller/ DistributorEuropean airline partner offering flights to Istanbul and connecting to extensive global destinations.
• MyCover.aiminorChannel Partner/ Reseller/ DistributorTravel insurance provider integrated into the Ajala.ng platform. Customers can purchase travel insurance through MyCover.ai directly from the Ajala.ng website. Insurance products are available at https://mycover.ai/purchase/.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA leader in accommodation with growing flight inventory. Competes with Ajala for Nigerian outbound travelers via brand, scale, and breadth of inventory.
• Expedia: Global OTA with flights, hotels, packages, and corporate travel. Overlaps with Ajala in flight aggregation and packaged holidays at the international consumer level.
• Google Flights: Free flight search and price comparison embedded in Google Search. Increasingly the first stop for Nigerian travelers comparing fares — a structural competitive threat to any flight OTA.
• Skyscanner: Global flight metasearch and booking platform that drives significant direct-to-airline traffic, competing for the same Nigerian flight-search demand as Ajala.ng.

Emerging players

• Hopper: App-first OTA with deep use of predictive pricing and BNPL-style installment plans. Comparable to Ajala in combining mobile booking with travel financing, though operating at much larger scale.
• Kiwi.com: Online travel aggregator known for combining carriers into virtual interlining itineraries. Competes for price-sensitive international flyers, a core Ajala customer segment.

Direct peers

• Wakanow: Nigerian-founded OTA offering flights, hotels, visa, holiday packages, and travel financing to African consumers. Closest direct competitor to Ajala in product mix, geography, and BNPL-adjacent financing model.
• Travelbeta: Nigerian OTA focused on flights, hotels, visa, and holiday packages with corporate travel services — a like-for-like Nigeria-based competitor to Ajala.
• Jovago (Jumia Travel): Africa-focused online travel marketplace operating under the Jumia ecosystem, originally hotel-led but expanding into flights — a regional OTA peer competing for the same Nigerian traveler.
• Travelstart: Pan-African OTA headquartered in South Africa with strong presence in Nigeria. Offers flights, hotels, and packages — directly overlapping Ajala's flight-led, multi-vertical playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Ajala_Ng
• YouTubeyoutube.com/@ajala_ng
• Facebookfacebook.com/AjalaNigeria
• Instagraminstagram.com/ajalang
• LinkedInlinkedin.com/company/ajala-ng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajala