Colonia Pharmacy

What Colonia Pharmacy does

Colonia Pharmacy is a family-owned independent community pharmacy founded in 1997 and headquartered at 515 Inman Ave., Colonia, NJ, where it operates a single retail storefront with extended hours including Sunday. Its core business is prescription dispensing, supported by a Digital Pharmacist patient portal and a PocketRx iOS/Android mobile app for 24/7 refills and transfers. Around this core, the pharmacy has built a broad service portfolio: a dedicated compounding division (Colonia Care Pharmacy) offering sterile and non-sterile custom formulations including hormone replacement therapy, veterinary, pediatric, ophthalmic, and dermatological compounds; specialized clinical programs in diabetes care, medication synchronization, and adherence; a specialty pharmacy capability anchored by a transplant/oncology medication coordinator; and ancillary services such as immunizations, point-of-care rapid testing (flu, COVID, strep, RSV) with telehealth integration, durable medical equipment with Medicare and insurance billing, health screenings, and a SECA mBCA 554 medical-grade body composition scan with optional wellness consultation.

The business model is predominantly transaction-fee across prescription dispensing, compounding, DME billing, immunizations, and specialty services, supplemented by OTC retail sales through both the physical store and an online e-store, and a referral/affiliate arrangement with eHealth for Medicare Part D plan reviews. Customer acquisition is community-led and direct-to-consumer, relying on local reputation, word-of-mouth, patient testimonials, social media, a health news blog, wellness classes, and the eHealth Medicare partnership rather than paid acquisition. The pharmacy serves a long tail of individual patients and Medicare beneficiaries in Colonia and Woodbridge Township, NJ, with home delivery extending service to surrounding areas; no institutional or enterprise customer accounts are identified. Operating with approximately eight listed staff and no external funding, the business is privately held under family ownership with no parent company, subsidiaries beyond the compounding division, or M&A activity on record.

Name

Colonia Pharmacy

Legal name

Colonia Pharmacy

Website

https://coloniapharmacy.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Colonia Pharmacy is a family-owned independent community pharmacy in Colonia, NJ, founded in 1997, dispensing prescriptions and offering compounding, immunizations, specialty (transplant/oncology) pharmacy, DME, telehealth testing, and wellness services to local community patients.

Ownership category

akta.pro rank

Product category

Community Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Compounding Pharmacies (Sterile/Non-Sterile) (HLAFALAE), Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

Keywords

• Community pharmacy services
• Prescription dispensing
• Pharmaceutical compounding
• Medication synchronization
• Immunization services

Headquarters

HQ city

Colonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Dispensing: Core revenue stream from dispensing prescription medications across all chronic and acute care needs, including controlled substances and specialty medications for transplant and oncology patients.
2. Compounding Services: Revenue from custom compounded medications including sterile ophthalmic, HRT, pediatric, veterinary, dermatological, and pain management formulations. Billed per prescription or formulation.
3. Immunizations and Vaccinations: Revenue from administering vaccines including flu, MMR, pneumococcal, shingles, Hep B/A/B, Tdap/TD, meningococcal, and travel vaccinations.
4. Over-the-Counter (OTC) Products: Revenue from retail sales of OTC medications, vitamins, supplements, first aid items, cosmetics, infant care, oral health, and personal care products. Both in-store and via the pharmacy's e-store.
5. Durable Medical Equipment (DME): Revenue from selling and billing Medicare and insurance for medical equipment including canes, walkers, bathroom equipment, orthopedic supplies, compression stockings, and nebulizers.
6. Specialized Care Services: Revenue from specialized care programs including diabetes specialized care, medication synchronization, medication adherence programs, and seca mBCA body composition analysis scans (with optional wellness consultation fee).
7. Medicare Part D Plan Referral (eHealth Partnership): Referral arrangement with eHealth, a licensed health insurance agency, to help Medicare patients find affordable prescription drug plans. Patients call eHealth directly or shop online; Colonia Pharmacy acts as a referral channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Colonia Pharmacy is a community pharmacy that dispenses prescription medications and sells over-the-counter products, durable medical equipment, and immunizations to walk-in patients. Its dedicated compounding division (Colonia Care Pharmacy) prepares customized sterile and non-sterile formulations, including hormone replacement therapy, veterinary, ophthalmic, pediatric, and dermatological compounds. The pharmacy also offers point-of-care rapid testing with telehealth doctor connectivity, SECA mBCA body composition analysis, medication synchronization, and home delivery to the Colonia and Woodbridge Township communities.

Product overview

Colonia Pharmacy is a family-owned community pharmacy established in 1997 offering a comprehensive suite of pharmaceutical services centered around prescription dispensing through Digital Pharmacist portal. The core pharmacy operations are complemented by Colonia Care Compounding Pharmacy, a specialized division providing custom medication formulations. Key specialized offerings include SECA mBCA body composition analysis, diabetes specialized care, hormone replacement therapy, and medication synchronization programs. The company serves patients through an integrated digital ecosystem including the Digital Pharmacist prescription portal and PocketRx mobile app, alongside traditional in-pharmacy services. Additional offerings encompass immunizations, travel vaccinations, durable medical equipment, telehealth testing, home delivery, wellness classes, and over-the-counter products.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing and Refill Services

Quantifiable outcome

• 50% or more of medications for chronic conditions are not taken as prescribed, leading to worsening health conditions, hospitalizations, and death — Colonia Pharmacy's med sync and adherence programs address this gap.

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• eHealthcoreGTM or Marketing PartnerColonia Pharmacy has partnered with eHealth, a licensed Medicare insurance agency, to provide free, no-obligation reviews of Medicare Part D prescription drug plans for their Medicare-eligible patients. Patients are referred to eHealth's helpline (1-877-647-2032) or website to research, compare, and enroll in Medicare insurance plans covering their medications and accepted at Colonia Pharmacy. This partnership drives Medicare patient acquisition during the annual open enrollment period (Oct 15 – Dec 7).
• Digital PharmacistcoreTechnology or IntegrationColonia Pharmacy uses Digital Pharmacist's platform to power its patient portal and mobile app (PocketRx). The portal enables 24/7 prescription refills and transfers at portal.digitalpharmacist.com. The PocketRx mobile app (available on iOS and Android) provides refill functionality, medication reminders, and savings information. This platform is integral to the pharmacy's self-serve digital experience.
• SECA (Medical Body Composition Analysis)supportingTechnology or IntegrationColonia Pharmacy offers the SECA mBCA (Medical Body Composition Analysis) using SECA's clinically validated body composition device (model 554). SECA provides the medical-grade hardware and analytics platform used by the pharmacy to offer advanced body composition scanning services to patients. This service is a key differentiator for the pharmacy's wellness and proactive health offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon Pharmacy: Digital-first pharmacy with mail-order delivery and Prime integration. Represents the alternative model Colonia competes against for convenience-seeking patients, particularly on refill experience and transparent pricing.
• CVS Pharmacy: Largest U.S. retail pharmacy chain with walk-in dispensing, immunizations, and MinuteClinic urgent care. Comparable because it competes for the same retail prescription and immunization customers, though at much greater scale and with corporate ownership.
• Walgreens: National retail pharmacy chain offering dispensing, vaccinations, and health services. Direct overlap on core prescription, immunization, and home delivery offerings against which Colonia Pharmacy differentiates on personal service.
• Boots Pharmacy: International retail pharmacy chain with broad dispensing and clinical service portfolios. Comparable as a multi-format incumbent offering immunization, compounding-adjacent, and wellness services through a high-street pharmacy model.

Direct peers

• Health Mart (McKesson): Network of independent community pharmacies supported by McKesson. Comparable as an independent community pharmacy competing through local service and clinical programs rather than scale.
• Medicine Shoppe International: Franchise network of independent community pharmacies offering personalized dispensing and clinical services. Closest structural analog to Colonia as a locally-owned pharmacy competing against chains on service quality.
• Pharmaca Integrative Pharmacy: Independent pharmacy chain combining dispensing with compounding, integrative wellness, and nutrition services. Directly comparable to Colonia's compounding-plus-wellness positioning and SECA mBCA offering.

Emerging players

• GoodRx: Digital platform for prescription pricing comparison and medication savings. Comparable to Colonia's medication savings messaging within PocketRx and to its focus on helping patients navigate prescription affordability.
• Alto Pharmacy: Tech-forward pharmacy with free same-day delivery and a focus on patient app experience. Comparable as a digitally-enabled competitor pursuing convenience-led patient acquisition in overlapping service categories.
• Capsule: Digital-first pharmacy offering same-day delivery and a chat-based patient experience. Comparable to Colonia's PocketRx app and Digital Pharmacist portal strategy, but targeting urban digital-native consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ColoniaPharmacy
• Xx.com/coloniapharmacy
• LinkedInlinkedin.com/company/colonia-natural-pharmacy-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonia Pharmacy