Veteran Tickets Foundation

What Veteran Tickets Foundation does

Veteran Tickets Foundation, operating primarily as Vet Tix (with 1st Tix as a parallel sub-brand), is a 501(c)(3) nonprofit organization headquartered in Tempe, Arizona, founded in 2008. The organization operates an online ticketing platform through which sports teams, leagues, promoters, venues, and individual ticket holders donate event tickets, which are then distributed free of charge to verified U.S. military members, veterans, first responders, and their immediate families, including families of troops killed in action (KIA). Members sign up online, undergo service verification, browse an inventory spanning sporting events, concerts, performing arts, and family activities across all 50 states and Washington, DC, and request tickets for a small per-ticket delivery fee. The 1st Tix platform extends the same model to first responders, while the Hero's Wish program delivers once-in-a-lifetime experiences for deployed and severely wounded service members and KIA families, with 100% fulfillment maintained since 2013.

The core technology is described as an online ticketing platform with a member verification system, accessed primarily through vettix.org and 1sttix.org. The platform currently lists 3,913 open events and has accumulated over 2.7 million member feedback submissions. The organization operates as a 99% back-to-program charity independently audited for 16 consecutive years, holds Platinum GuideStar certification, and is listed in the Combined Federal Campaign (CFC Code 44909). Cumulative distribution has reached approximately 38.6 million tickets since founding.

The business model combines two revenue streams. First, members pay a small delivery fee per ticket request, functioning as a transactional transaction-fee line. Second, the organization receives monetary donations from individuals, corporate sponsorships, and recurring monthly contributions, with major partners including FIFA, Bank of America, AEG (LA Kings and Ontario Reign), Major League Baseball, and a broad base of teams, leagues, and venues. Distribution is exclusively digital and self-serve, with go-to-market driven by community-led word-of-mouth within military and veteran networks, veteran service organizations, and partner co-marketing. Cumulative reach exceeds 2.8 million verified members, positioning Vet Tix as the largest veteran-focused nonprofit in the United States by member base.

Name

Veteran Tickets Foundation

Legal name

Veteran Tickets Foundation

Website

https://veterannation.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Veteran Tickets Foundation is a 501(c)(3) nonprofit operating the Vet Tix and 1st Tix online platforms to distribute free donated event tickets to 2.8 million verified U.S. military members, veterans, first responders, and their families across all 50 states, funded by donations and small per-ticket delivery fees.

Ownership category

akta.pro rank

Product category

Veteran Support Nonprofit Services

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

akta.pro secondary industry

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Veteran ticketing services
• Nonprofit event tickets
• Military family support
• First responder tickets
• Charitable event access

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket distribution with delivery fee: Vet Tix receives event tickets donated by sports teams, leagues, promoters, venues, and individuals, then distributes them free of charge to verified military members, veterans, and first responders. Members pay a small delivery fee per ticket request. This model sustains operations as a 99% back-to-program charity, with donations covering administrative costs.
2. Monetary donations: Individual and corporate donors contribute money to support the Hero's Wish program and general operations. The organization is a 501(c)(3) nonprofit, listed in the Combined Federal Campaign (CFC Code 44909), and receives recurring monthly sponsorships from individual donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Veteran Tickets Foundation (operating as Vet Tix and Tickets For Troops) operates an online ticketing platform that distributes donated event tickets to verified U.S. military veterans, active service members, first responders, and their families at no cost beyond a small per-request delivery fee. The organization sources tickets from sports teams, leagues, promoters, venues, and individual ticket holders across all 50 states and Washington, DC. A parallel 1st Tix platform serves first responders, and the Hero's Wish program fulfills once-in-a-lifetime experiences for deployed, severely wounded warriors, and families of those killed in action.

Product overview

Veteran Tickets Foundation operates a unified ticketing platform that connects donated event tickets with verified military members, veterans, first responders, and their families. The platform comprises three main offerings: Vet Tix (the core platform serving military and veterans), 1st Tix (a parallel sub-brand serving first responders), and Hero's Wish (a premium program for deployed, severely wounded service members, and KIA families). Users sign up online, their service is verified, and they request tickets to events that interest them, paying only a small delivery fee for free tickets. The platform has distributed over 38.6 million event tickets across sporting events, concerts, and performing arts since its founding in 2008.

Differentiator

Problem solved

Functional benefit

Brands

• Hero's Wish: A program providing once-in-a-lifetime event experiences for deployed, wounded warriors and families of those killed in action (KIA).

Products and services

• Vet Tix Core online platform that distributes donated event tickets to verified military members, veterans, and their families at no cost beyond a small delivery fee. Members sign up online, verify their service, browse open events, and request tickets to sporting events, concerts, performing arts, and family activities.
• 1st Tix Parallel ticket distribution platform for first responders (firefighters, law enforcement, emergency medical personnel), mirroring the Vet Tix model for the first responder community and their families.
• Hero's Wish Premium program that fulfills once-in-a-lifetime event experiences for deployed service members (six months prior to, while on leave, or six months after deployments), severely wounded warriors, and immediate family members of troops killed in action (KIA).

Quantifiable outcome

• 38,608,206 event tickets distributed to military, veterans, and their families since 2008
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• FIFAflagshipStrategic or Co-development Partner · 10 June 2026FIFA partnered with Bank of America and Vet Tix to provide over 4,500 free FIFA World Cup 2026 tickets to active military members, veterans, and first responders near U.S. host cities. The three organizations contributed a total of $2.25 million to distribute tickets across all 11 U.S. host cities for all stages of the tournament, including 250 tickets reserved for U.S. Men's National Team matches. This builds on a previous collaboration during the 2025 Club World Cup where over 53,000 tickets were distributed to military personnel and families.
• Bank of AmericaflagshipStrategic or Co-development Partner · 10 June 2026Bank of America co-contributed $2.25 million alongside FIFA and Vet Tix to fund free World Cup 2026 tickets for military members, veterans, and first responders across all 11 U.S. host cities. The partnership represents a major corporate sponsorship of veteran support through sports access.
• AEG (LA Kings & Ontario Reign)coreStrategic or Co-development Partner · 4 February 2026AEG and Vet Tix launched a multiyear partnership making Vet Tix an official partner of the LA Kings and Ontario Reign hockey franchises. This is Vet Tix's first official partnership with professional hockey teams. The agreement provides thousands of veterans, active service members, first responders, and their families with complimentary tickets to games at Crypto.com Arena and Ontario Reign home games across Southern California. Includes digital storytelling, commercial visibility at both venues, and special playoff ticket access for LA Kings postseason games.
• Major League Baseball (MLB)coreGTM or Marketing PartnerVet Tix has distributed over 600,000 free tickets to Major League, Minor League, and collegiate baseball and softball games in 2025 alone, making MLB-related events one of its largest programmatic areas.
• Sports Teams, Leagues, Promoters, Venues, and Event Ticket HolderscoreGTM or Marketing PartnerVet Tix secures event tickets from a broad network of sports teams, leagues, promoters, venues, and individual ticket holders across all 50 states and Washington, DC. These donations form the core supply of the organization's ticket distribution mission.
• 1st Tix PlatformminorStrategic or Co-development PartnerVet Tix operates the 1st Tix platform alongside Vet Tix, extending free ticket access to first responders (police, fire, EMT) in addition to the military and veteran community.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wounded Warrior Project: One of the largest and best-funded U.S. veteran support nonprofits, offering a wide portfolio of programs (mental health, career, physical wellness) — a comparable donor-base and veteran-organization incumbent, though broader in scope than Vet Tix's ticket-distribution niche.
• StubHub: A leading secondary ticketing marketplace — comparable only at the category level (ticketing/live events), but operates as a large commercial incumbent rather than a donation-driven nonprofit.
• Goldstar: Discount ticketing platform for live entertainment, sports, and theater — comparable as a ticketing intermediary but operates on a paid-discount model rather than a donation-based supply model.
• Disabled American Veterans (DAV): Long-established U.S. veterans service organization with a broad advocacy, benefits, and support mandate — comparable in serving the same veteran population and competing for overlapping donor dollars.
• Fisher House Foundation: Major veteran-support nonprofit providing free housing near military medical facilities and a network of donor-supported programs — comparable in veteran-service mission and CFC listing profile.

Direct peers

• GovX: A membership-based e-commerce and ticketing platform offering discounted tickets, gear, and travel to active military, veterans, first responders, and their families — directly comparable to Vet Tix and 1st Tix.
• Tickets for Troops (UK): A UK-based charity distributing donated event tickets to military personnel and veterans — same mission and donation-supply model as Vet Tix, though operating in a different geography.

Emerging players

• Hope For The Warriors: Veteran and military family support nonprofit providing programs around clinical, financial, and social recovery — comparable in serving wounded warriors and military families, and overlapping with Vet Tix's Hero's Wish target population.
• Team Red, White & Blue: Veteran-focused nonprofit building community through physical and social activity — comparable in mission to enrich post-service life, and the event-based engagement model overlaps with Vet Tix's community-driven approach.
• Pat Tillman Foundation: Veteran-focused nonprofit providing scholarships and leadership development to service members and spouses — comparable in mission to support post-service success and competing for the same donor and partnership pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/VETTIX
• Facebookfacebook.com/93771243994
• LinkedInlinkedin.com/company/veteran-tickets-foundation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veteran Tickets Foundation