Tickets For Troops
Tickets For Troops is a UK military charity founded in 2009 that distributes donated free tickets to sporting, musical, and cultural events for serving Armed Forces personnel, those medically discharged since 2001, and next of kin of fallen service personnel, funded by a £7.50 per-transaction booking fee.
- Company typePrivate
- Founded2009
- HeadquartersAylesbury, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tickets For Troops does
Tickets For Troops is a UK-registered charity (no. 1133386) founded in July 2009 that distributes free tickets to sporting, musical, and cultural events for serving members of HM Armed Forces, those medically discharged since 2001, and next of kin of personnel who died as a result of their service. The charity operates a web-based platform at ticketsfortroops.org.uk where eligible members register (via MODnet email or service documentation upload), browse an event catalogue spanning Festival, Theatre, Sport, Special Events, Comedy, and Attractions, and book tickets. A ballot system handles allocation of high-demand events such as Premier League matches, and a Two Step Booking process redirects members to See Tickets for fulfilment of certain donor-supplied events.
The core product is non-monetary — free tickets donated by approximately 2,600 partner organisations including Premier League clubs, Royal Albert Hall, The FA, Cameron Mackintosh and Andrew Lloyd Webber theatres, the Welsh Rugby Union, and the Bahrain Grand Prix circuit. Tickets are not resold; instead the charity generates operating revenue through a £7.50 (inc. VAT) per-transaction booking fee (raised from £5 in May 2025), voluntary member donations at checkout, and a separate donation channel via CAF. Tickets themselves are an in-kind contribution from donors, so the commercial model is essentially a small transaction fee plus donations covering a 4–5 person operating team based in Victoria, London, with hybrid working.
The charity holds no proprietary technology beyond a standard website with registration, event browsing, booking, and account management functionality. There is no mobile app, no public API, and no disclosed AI/ML capabilities. Operational complexity sits in the partnership management layer (sourcing donated tickets across sports, theatre, festivals, comedy, and special events), eligibility verification (MODnet email or document upload), and the Two Step fulfilment handoff to See Tickets.
Tickets For Troops firmographics
Firmographics- Name
- Tickets For Troops
- Legal name
- Tickets for Troops
- Website
- https://ticketsfortroops.org.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tickets For Troops is a UK military charity founded in 2009 that distributes donated free tickets to sporting, musical, and cultural events for serving Armed Forces personnel, those medically discharged since 2001, and next of kin of fallen service personnel, funded by a £7.50 per-transaction booking fee.
- Ownership category
- akta.pro rank
Tickets For Troops industry classification
Industry- Product category
- Military Charity Ticketing Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where Tickets For Troops is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tickets For Troops business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Booking Fees: The primary revenue stream is a booking fee of £7.50 per transaction (inc. VAT). This fee applies to all ticket orders and covers the charity's running costs, including printing, packing, and delivering tickets. The fee also applies to e-tickets and venue collection. Booking fees are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free tickets with £7.50 booking fee per transaction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tickets For Troops product offering
Product offeringCore offering
Tickets For Troops distributes free donated tickets to members of HM Armed Forces, those medically discharged since 2001, and next of kin of fallen service personnel through a self-serve website where verified members browse and book from categories including Festival, Theatre, Sport, Special Events, and Comedy. The charity charges a £7.50 (inc. VAT) non-refundable booking fee per transaction to cover printing, packing, and delivery costs. Tickets are supplied by donor organisations such as Premier League clubs, West End theatres, music festivals, and event venues.
Product overview
Tickets For Troops is a UK military charity (no. 1133386) that distributes free tickets to members of the Armed Forces. The core service is a web-based platform at ticketsfortroops.org.uk where eligible members (serving personnel, medically discharged post-2001, or next of kin of those who died in service) can register, browse, and book tickets. The product offers events across six main categories: Festival, Theatre, Sport, Special Events, Comedy, and Attractions. Additional features include Membership Registration with service verification, a Ticket Ballot System for high-demand events (8% of tickets), a Ticket Donation Portal for venues and promoters, and a Two Step Booking process powered by SEE Tickets for ticket fulfilment. The charity charges a £7.50 booking fee per transaction and has distributed over 2.5 million tickets since July 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Ticket Distribution Service A self-serve website where verified members of HM Armed Forces, those medically discharged since 2001, and next of kin of fallen service personnel register and book free donated tickets across sports, theatre, music, comedy, and special events, accompanied by friends and family when not deployed. A £7.50 booking fee per transaction is charged to cover fulfilment costs.
- Theatre Events Donated theatre tickets covering Ballet, Dance, Entertainment, Family, Musical, and Play categories, including productions from Cameron Mackintosh and Andrew Lloyd Webber venues, made available to eligible Armed Forces members via the self-serve booking platform.
- Sport Events Donated sport tickets covering Basketball, Cricket, Darts, Equestrian, Fighting, Football, Ice Hockey, Motorsport, and Rugby categories, including allocations from Premier League clubs, The FA, and Welsh Rugby Union, with high-demand fixtures allocated via a ballot system.
- Comedy Events Donated comedy tickets covering Festival, Other, and Stand-Up events made available to eligible Armed Forces members through the self-serve booking platform.
- Special Events Donated tickets for special events covering Agricultural, Air Show & Military, Burlesque, Children's, Drag Show, Film & TV, Food & Drink, Gardens, Home & Lifestyle, In Conversation, and Podcast categories.
- Festival Events Donated festival tickets covering Dance And Clubs, Rock, Pop, Other Music, Theatre, Cinema, and Comedy subcategories including festivals such as Reading, Leeds, Download, Wireless, and Latitude, available to eligible Armed Forces members via the self-serve booking platform.
Quantifiable outcome
- Over 2.6 million tickets distributed since 2009
- +1 more outcomes
Companies that use Tickets For Troops
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Tickets For Troops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tickets For Troops partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- See TicketscoreSee Tickets processes ticket fulfillment for Two Step Booking events. Members who book on TFT are redirected to complete their booking on the See Tickets platform. See Tickets provides booking confirmation and manages ticket distribution.
- Lord MarlandcoreLord Marland (Jonathan Marland) is the Chairman and founder of Tickets For Troops. He is former Prime Minister's Trade Envoy and Chairman of the Business Ambassador Network. He hosts events at Downing Street and has been instrumental in the charity's growth.
- Royal Albert HallcoreRoyal Albert Hall has partnered with Tickets For Troops for many years, donating tickets to shows. Their team facilitates logistics to ensure tickets reach service personnel, allowing troops to attend performances at the prestigious venue.
- Welsh Rugby UnionmajorWelsh Rugby Union Group has partnered with TFT, with Matthew Clarke (Head of Ticketing) noting the smooth process and valued contribution to Welsh Rugby supporters among the Armed Forces.
- The Clapham GrandmajorThe Clapham Grand partners with Tickets For Troops to share live entertainment (sports, comedy, music, club events) with Armed Forces members, reaching further markets while supporting a worthy cause.
- The FAcoreThe Football Association has donated thousands of tickets for England matches at all levels. FA has a long-standing partnership with TFT supporting military community and expressing gratitude for their significant support.
- Chelsea FCcoreChelsea was one of the charity's first supporters among Premier League clubs, regularly donating tickets for home matches to TFT members.
- Bahrain Grand Prix CircuitmajorBahrain circuit operators, along with Crown Prince Salman bin Hamad bin Isa Al Khalifa, have donated 150+ tickets enabling UK service personnel in Bahrain to attend the Grand Prix, including those on Royal Navy vessels.
- Cameron McIntosh / Andrew Lloyd Webber TheatresmajorMajor West End theatre producers and venues including Cameron Mackintosh (Les Misérables, The Phantom of the Opera, etc.) and Andrew Lloyd Webber venues have donated tickets, providing Armed Forces access to world-class theatrical productions.
- Gary LinekermajorGary Lineker supported the charity launch in 2009 and has regularly attended events over the years. He remains England's top World Cup scorer and prominent TV presenter.
- Lord CameroncoreDavid Cameron was a driving force behind the charity's success and generously hosted events at Number 10 with his wife Samantha Cameron. He helped establish the organization in 2009.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tickets For Troops competitors and assessment
Company assessmentDirect peers
- SSAFA: UK Armed Forces charity providing lifelong support to serving personnel, veterans and their families. Directly comparable as a long-standing UK military family services organization with overlapping beneficiary base.
- Combat Stress: UK charity treating mental health conditions in veterans. Comparable as a UK military beneficiary charity with overlapping donor and patron networks, though focused on mental health rather than leisure experiences.
- Walking With The Wounded: UK charity supporting veterans with mental health, employment and family support. Comparable mid-sized UK military charity competing for similar corporate and individual donor funding.
- Help for Heroes: Major UK military charity supporting wounded veterans and their families. Comparable as a UK Armed Forces beneficiary-focused charity competing for the same donor pool and corporate partnerships, though Help for Heroes focuses on recovery/wellbeing rather than ticketing.
- BLESMA - The Limbless Veterans: UK military charity supporting limbless veterans (already referenced in TFT management team's affiliations). Comparable as a UK military beneficiary charity sharing the same donor, patron, and partnership ecosystem.
Others
- See Tickets: UK-based ticketing platform that powers Tickets For Troops' Two Step Booking fulfillment. Comparable as a ticketing infrastructure partner rather than a competitor; enables rather than competes with TFT's offering.
Emerging players
- Forces in Mind Trust: UK military charity funding research and projects supporting Armed Forces veterans' transition. Comparable as a UK military-focused grantmaking/charitable organization in the same funding ecosystem.
- Veterans' Foundation: UK grantmaking charity distributing funds to veteran-supporting organizations. Comparable as a UK military charity in the same donor/grant ecosystem, though operating as a funder rather than direct service provider.
- Tickets for Good: UK social enterprise distributing free and discounted tickets to low-income groups including NHS staff, students and key workers. Closest direct comparable on the ticketing-distribution-to-beneficiaries business model, though serving a broader community rather than military specifically.
Broad incumbents
- The Royal British Legion: The UK's largest Armed Forces charity, supporting serving and ex-serving personnel. A much larger incumbent in the same military family services space, though with a much wider portfolio (welfare, remembrance, housing) than Tickets For Troops' ticketing focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tickets For Troops social profiles
Digital presenceTickets For Troops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickets For Troops leadership team
Management profileNumber of profiles
Profiles9 records
Tickets For Troops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickets For Troops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickets For Troops
What does Tickets For Troops do?
Tickets For Troops distributes free donated tickets to members of HM Armed Forces, those medically discharged since 2001, and next of kin of fallen service personnel through a self-serve website where verified members browse and book from categories including Festival, Theatre, Sport, Special Events, and Comedy. The charity charges a £7.50 (inc. VAT) non-refundable booking fee per transaction to cover printing, packing, and delivery costs. Tickets are supplied by donor organisations such as Premier League clubs, West End theatres, music festivals, and event venues.
Is Tickets For Troops a public or private company?
Tickets For Troops is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tickets For Troops founded?
Tickets For Troops was founded in 2009. It employs 1 to 10 people.
Where is Tickets For Troops based?
Tickets For Troops is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does Tickets For Troops make money?
One revenue line is on record: booking Fees.
Who are Tickets For Troops's main competitors?
Direct peers on record are SSAFA, Combat Stress, Walking With The Wounded, Help for Heroes and BLESMA - The Limbless Veterans. See Tickets is listed as an others. Emerging players are Forces in Mind Trust, Veterans' Foundation and Tickets for Good. The Royal British Legion is listed as a broad incumbent.
Does Tickets For Troops have an API?
No public API is recorded for Tickets For Troops.
What industry is Tickets For Troops in?
Tickets For Troops's product category is Military Charity Ticketing Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services. Its NAICS code is 813 and its SIC code is 7900.