Fass Agro

What Fass Agro does

Fass Agro is a Brazilian specialty manufacturer of high-performance fluid fertilizers, founded in 2013 in Sertãozinho, São Paulo, and operating as a private company with 51–100 employees. The company pivoted in 2017 from a commodity supplier into agricultural inputs, building a portfolio organized around three solution lines: NPK liquid fertilizer for direct soil application, NP vinasse enrichment tailored to sugarcane, and foliar nutrition (including the BRAVO biostimulant, NEXUS chelating complex, and TRIUNFUS CANA and TRIUNFUS CEREAIS nutritional complexes). Its core technology is fluid fertilizer formulation that delivers macro and micronutrients in a single droplet, supported by in-house quality control laboratories with high-tech analytical equipment at the Sertãozinho headquarters.

The company sells through a trained direct sales force and operates from a headquarters plus four branches in São Paulo (Andradina, Catanduva, Jaú) and Minas Gerais (Monte Carmelo), claiming commercial presence in all 27 Brazilian states. Revenue is generated through one-time product sales to agricultural producers, with no subscription, licensing, or disclosed pricing tiers. The company self-identifies as Brazil's market leader in fluid NPK.

In 2025, Fass Agro was acquired by Adufértil, a strategic operator in the water-soluble fertilizer space, as part of broader M&A consolidation in the Brazilian fluid fertilizer market. The company holds a Quality Management System certification for mineral, organic, and organomineral fertilizers, and no AI/ML capabilities, patents, or named customer logos are disclosed in available sources.

Name

Fass Agro

Legal name

FASSAGRO

Website

https://fassagro.ind.br

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

51–100 employees

Short description

Fass Agro is a Brazilian manufacturer of high-performance fluid fertilizers, producing NPK soil-applied liquids, NP vinasse enrichment for sugarcane, and foliar nutrition biostimulants and complexes for sale to agricultural producers across Brazil.

Ownership category

akta.pro rank

Product category

Agricultural Fluid Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311)

SIC

Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

akta.pro secondary industries

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), NPK & Compound/Blended Fertilizers (IMAEAEAD), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

Keywords

• Fluid fertilizers
• Liquid fertilizers
• Agricultural inputs
• Foliar nutrition
• NPK solutions

Headquarters

HQ city

Sertãozinho

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fluid Fertilizer Sales: Fass Agro generates revenue through the development, production, and sale of high-performance fluid fertilizers. The company offers NPK products for direct soil application, NP enrichment for vinasse, and foliar nutrition products. Revenue is derived from product sales to agricultural customers throughout Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fass Agro develops, produces, and sells high-performance fluid (liquid) fertilizers for Brazilian agriculture through three product lines: NPK direct soil application, NP vinasse enrichment for sugarcane, and foliar nutrition (biostimulants and nutritional complexes). Products deliver macro and micronutrients in a single drop, supported by internal quality control laboratories at its Sertãozinho-SP headquarters. The company sells directly to agricultural producers across all 27 Brazilian states via a trained commercial team.

Product overview

Fass Agro is a company specializing in the development and production of high-performance fluid fertilizers. The product portfolio consists of three main solution lines: NPK direct soil application (liquid fertilizer applied directly to the soil/root line), NP vinasse enrichment (fluid fertilizer added to vinasse for sugarcane application), and foliar nutrition products. The foliar line includes four branded products: BRAVO (biostimulant with anti-foaming and pH regulation properties), NEXUS (chelating nutritional complex), TRIUNFUS CANA (formulated for sugarcane), and TRIUNFUS CEREAIS (formulated for cereals). All products provide macro and micronutrients in formulations designed for efficient plant absorption.

Differentiator

Problem solved

Functional benefit

Products and services

• NPK - Aplicação Direta ao Solo (NPK Direct Soil Application) Liquid fertilizer line for direct soil application, delivering macro and micro nutrients in a single drop, providing homogeneous solution for rapid plant absorption. Applied directly on the root line to offer precision application, custom formulations, and the ability to combine micronutrients, insecticides, biologicals and biostimulants in one solution. Targets commercial agricultural producers applying fertilizer at scale.
• NP - Enriquecimento de Vinhaça (NP Vinasse Enrichment) Fluid fertilizer added to vinasse for localized application on sugarcane lines, efficiently delivering macronutrients (N, P) and micronutrients (B, Zn, Mn, S) in a single drop for more complete fertilization with higher profitability. Designed for sugarcane producers to enable K (vinasse) savings, high operational yield, and improved stubble fertilization management.
• BRAVO (Foliar Biostimulant) Foliar biostimulant that accelerates vegetative development, improves metabolic balance and plant health, and maximizes absorption of pesticides and foliar fertilizers. Includes pH regulator, anti-derive (anti-volatility) action, and chelating properties. Targets commercial agricultural producers using foliar nutrition programs.
• NEXUS (Chelating Foliar Nutritional Complex) Chelating foliar nutritional complex containing macro and micronutrients that strengthens plant vigor, increases metabolism and vegetative development, provides rapid absorption, and enhances resistance to stress. Targets commercial agricultural producers seeking improved plant health and yield.
• TRIUNFUS CANA (Sugarcane Nutritional Complex) Nutritional complex specifically formulated for sugarcane, providing macro and micronutrients to improve plant health, vegetative vigor, and yield. Supports greater tillering and sprouting. Targets commercial sugarcane producers in Brazil.
• TRIUNFUS CEREAIS (Cereal Nutritional Complex) Nutritional complex of macro and micronutrients formulated for cereal crops, with balanced nutrients to support nitrogen-fixing bacteria action. Targets commercial cereal producers in Brazil seeking improved plant vigor and yield.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ICL Group: Multinational specialty fertilizer manufacturer including water-soluble and foliar products. Comparable to Fass Agro in the specialty/soluble fertilizer category serving broad-acre and specialty crops globally and in Latin America.
• Yara International: Global fertilizer major with a significant Brazil presence producing NPK, specialty, and foliar products. Directly comparable as a competitor offering fluid and specialty fertilizer solutions to Brazilian agricultural producers.
• Haifa Group: Global leader in water-soluble and specialty plant nutrition products with operations across Latin America. Directly competes in the fluid and foliar nutrition category that Fass Agro serves.
• EuroChem Group: Global nitrogen and complex fertilizer producer with Brazilian distribution. Comparable as a competitor in NPK and specialty fertilizers, though with broader scale than Fass Agro.
• SQM (Sociedad Química y Minera): Global specialty plant nutrition company with a strong specialty fertilizer and foliar nutrition portfolio serving Latin American agriculture. Comparable in product category overlap (specialty and foliar plant nutrition).
• Mosaic Fertilizantes: Brazilian subsidiary of The Mosaic Company, one of the largest fertilizer producers operating in Brazil with a broad NPK and specialty portfolio. Comparable as a major fertilizer supplier competing for the same agricultural customers in Brazil.

Direct peers

• Compo Expert: Specialty fertilizer company focused on slow-release, water-soluble, and foliar fertilizers for agriculture and turf. Closely comparable product mix to Fass Agro's fluid and foliar nutrition lines.

Regional players

• Adubos Real: Brazilian fertilizer manufacturer producing NPK blends, specialty, and fluid fertilizers for Brazilian agriculture. Closely comparable in product type and target customer segment (sugarcane, cereals, coffee).
• Heringer (now Mosaic Fertilizantes): Historic Brazilian fertilizer distributor and formulator with deep roots in the Brazilian ag market. Comparable as a regional fluid and NPK fertilizer peer serving sugarcane and row-crop producers.
• Fertipar: Brazilian fertilizer company producing NPK blends and specialty formulations for the domestic market. Comparable as a regional competitor in the Brazilian fluid and NPK fertilizer category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fass Agro