exertis Connect
exertis Connect is a German B2B IT wholesale distributor (Azenn Connect Deutschland GmbH) selling cables, network components, and peripherals to installers, resellers, and corporate IT buyers via an online shop and account managers.
- Company typePrivate
- Founded1997
- HeadquartersSaarbrücken, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What exertis Connect does
exertis Connect, operating legally as Azenn Connect Deutschland GmbH, is a German B2B IT wholesale distributor specializing in cables and network technology infrastructure. Founded in 1997 and headquartered in Saarbrücken under the Nexora conglomerate, the company serves commercial customers exclusively across three primary segments: professional IT installers and technicians, IT resellers and dealers, and corporate/enterprise IT departments. It distributes more than 12,000 articles spanning four core categories — cables and network technology (including fiber optic / LWL), active network solutions (WLAN, switches, PoE, KVM), video and multimedia (IP surveillance, digital signage, telephony, electrical equipment), and PC & peripherals — through a mix of proprietary brands (EasyLan, DexLAN) with up to 20-year warranties and third-party brands (Netgear, Tecline, Planet, Netis, Patchbox, be quiet!, BakkerElkhuizen, Dacomex).
The company's technology footprint centers on a self-service B2B e-commerce platform at exertis-connect.de with login-gated pricing and stock availability, complemented by an in-house professional cable assembly operation (Kabelkonfektion) that delivers custom-manufactured connectivity products. Distribution is multi-channel, combining the online shop with dedicated Key Account Managers for enterprise accounts, an inside sales team, and a technical hotline, supported by 24-hour delivery on in-stock items and free delivery above EUR 400. Revenue is generated predominantly through B2B hardware sales, augmented by value-added services including dropshipment, OEM/private-labeling, and dealer training and certification. Proprietary certifications (GHMT, DIN, ISO) and a custom-cable manufacturing capability form the principal technical differentiators beyond pure wholesale distribution.
exertis Connect firmographics
Firmographics- Name
- exertis Connect
- Legal name
- Azenn Connect Deutschland GmbH
- Website
- https://exertis-connect.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- exertis Connect is a German B2B IT wholesale distributor (Azenn Connect Deutschland GmbH) selling cables, network components, and peripherals to installers, resellers, and corporate IT buyers via an online shop and account managers.
- Ownership category
- akta.pro rank
exertis Connect industry classification
Industry- Product category
- IT Wholesale Distribution
- NAICS
- Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electronic Connectors (3678)
- akta.pro primary industry
- Data, Communications & Fiber Optic Cable (IMADAMAD)
- akta.pro secondary industry
- Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC)
Keywords
Where exertis Connect is headquartered
LocationHeadquarters
- HQ city
- Saarbrücken
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
exertis Connect business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Distribution: Revenue generated through wholesale distribution of IT infrastructure products (cables, network equipment, peripherals) to commercial B2B customers including installers, resellers, and trade businesses. Sales occur through account managers and self-service e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account pricing with personalized rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
exertis Connect product offering
Product offeringCore offering
Exertis Connect is a B2B IT wholesale distributor specializing in cables and network technology, offering over 12,000 products through an online shop and direct sales channels. The portfolio spans network and fiber optic cables, active network hardware (switches, WLAN, PoE, KVM), video surveillance, multimedia equipment, and PC peripherals, complemented by in-house custom cable assembly, dropshipment, and OEM/private-label services for commercial customers across Germany.
Product overview
Exertis Connect operates as a B2B IT wholesale and distribution platform offering over 12,000 products across four core categories: (1) Cables and Network Technology (network cables, fiber optics/LWL, audio/video cables, 19-inch racks, antenna systems); (2) Active Network Solutions (WLAN, wired networks with switches/adaptors/PoE, KVM switches); (3) Video and Multimedia (IP surveillance, digital signage, VoIP/analog telephony, tools, electrical equipment); and (4) PC & Periphery (hardware components, peripherals, smartphone accessories, office supplies, monitor stands). The portfolio includes proprietary brands EasyLan and DEXLAN with warranties up to 20 years, alongside third-party brands (Netgear, Tecline, Patchbox, be quiet!, BakkerElkhuizen, Planet, NETIS, Dacomex). Complementary services include professional cable manufacturing (Kabelkonfektion), dropshipment, and OEM/private-labeling.
Differentiator
Problem solved
Functional benefit
Products and services
- Kabel und Netzwerktechnik (Cables and Network Technology) Core product category encompassing network cables and connectors, fiber optic (LWL) technology, audio/video/data cables, 19-inch network racks and accessories, and antenna/SAT technology, sold to B2B installers and resellers.
- Aktive Netzwerktechnik (Active Network Solutions) Active networking products including WLAN networks, wired cable networks (switches, adapters, PoE), and KVM switches for keyboard-video-mouse control, serving B2B infrastructure deployments.
- Video und Multimedia Video surveillance (IP cameras, access control), digital signage, telephony (VoIP, analog), multimedia equipment, tools and measurement technology, and electrical equipment (UPS, cables, batteries), distributed to B2B customers.
- PC & Peripherie Computer hardware (power supplies, storage, sound cards), peripherals (keyboards, mice, printers, scanners, webcams), smartphone accessories, office supplies, monitor and notebook stands, sold to B2B buyers.
- EasyLan Proprietary brand of network connectivity products including patch cables, keystone modules, tools, and accessories with up to 20-year warranty, sold through the B2B wholesale channel.
- DEXLAN Proprietary brand offering patch cables and networking accessories, distributed through the B2B wholesale channel.
- Kabelkonfektion (Cable Assembly) Professional custom cable manufacturing and assembly service for tailored connectivity solutions, available to B2B installers and resellers.
- Dropshipment und OEM/Private-Labeling Dropshipping and OEM/private-label manufacturing services for business partners, enabling resellers to fulfill orders without holding inventory and to source branded products.
- Exertis Connect Onlineshop B2B e-commerce platform offering over 12,000 IT products with 24-hour delivery, high stock availability, and personalized pricing for registered commercial customers.
Quantifiable outcome
- Delivery within 24 hours for in-stock items
Companies that use exertis Connect
Customer profileSegments3 records
Ideal customer profiles3 records
exertis Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
exertis Connect partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EasyLancoreEasyLan is a key own/proprietary brand for network connectivity products including patch cables, keystone modules, and patch panels. Products include fixLink and preLink systems with GHMT certification.
- NetgearminorNetgear products including switches and network equipment are distributed through Exertis Connect's B2B channels.
- TeclineminorTecline brand fiber optic products including patch cables, splice boxes, and FTTH components.
- DexlanminorDexlan brand offering network cables and connectivity solutions including Cat.6 and Cat.7 patch cables.
- DacomexminorDacomex brand offering cleaning products, accessories, and office equipment supplies.
- PlanetminorPlanet brand networking products distributed through Exertis Connect.
- NetisminorNetis brand networking equipment distributed through Exertis Connect.
- NexoracoreNexora is the parent company/group behind Exertis Connect. The footer references Nexora as part of DCC business group.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
exertis Connect competitors and assessment
Company assessmentRegional players
- Westcoast Ltd: UK-based IT distributor serving resellers and installers with a broad portfolio of networking, cables, and peripherals — comparable business model to exertis Connect but operating primarily in the UK/Ireland rather than Germany.
- Copaco N.V. Netherlands-based IT distributor serving Benelux and broader European resellers with networking, infrastructure, and peripheral products — directly analogous B2B wholesale model but regionally focused on Benelux.
Broad incumbents
- TD SYNNEX: Global IT distributor (formed via Tech Data and SYNNEX merger) covering networking, peripherals, and cabling products for B2B customers — a broadline incumbent overlapping with most of exertis Connect's catalog.
- Ingram Micro: Global broadline IT distributor offering the full range of cables, networking, and peripherals to B2B customers; competes with exertis Connect on the same product categories but at vastly larger scale and broader portfolio.
- Bechtle AG: Large German-headquartered IT company operating IT system house and e-commerce (Bechtle direct) businesses covering networking, cabling, and peripherals for B2B customers — overlaps with exertis Connect in catalog and customer type, but at much larger scale.
- EET Group: Pan-European IT distribution and parts platform (former EET Europarts) supplying components, networking products, and peripherals across multiple European countries — similar B2B distribution model with broader geographic coverage.
Direct peers
- Also AG: DACH-headquartered B2B IT distributor offering a broad catalog of IT products (cables, networking, peripherals) with vendor channel programs and value-added services — closely comparable to exertis Connect in geography, customer base, and business model.
- Siewert & Kau: German B2B IT distributor specializing in network infrastructure, cabling, and PC peripherals with a similar reseller/installer customer base and value-added services — a direct mid-market analog to exertis Connect.
- Littlebit AG: Swiss-rooted IT distributor with a strong focus on components, networking, and peripherals sold through reseller channels — a smaller, specialized European peer analogous to exertis Connect's niche B2B model.
- Tarox AG: German IT distributor and system provider active in networking, cabling, and peripherals with both distribution and configuration services — comparable in geographic focus and product breadth to exertis Connect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
exertis Connect social profiles
Digital presenceexertis Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
exertis Connect leadership team
Management profileNumber of profiles
Profiles4 records
exertis Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
exertis Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about exertis Connect
What does exertis Connect do?
Exertis Connect is a B2B IT wholesale distributor specializing in cables and network technology, offering over 12,000 products through an online shop and direct sales channels. The portfolio spans network and fiber optic cables, active network hardware (switches, WLAN, PoE, KVM), video surveillance, multimedia equipment, and PC peripherals, complemented by in-house custom cable assembly, dropshipment, and OEM/private-label services for commercial customers across Germany.
Is exertis Connect a public or private company?
exertis Connect is a private company. It is classified as corporate owned and is currently operating.
When was exertis Connect founded?
exertis Connect was founded in 1997. It employs 101 to 250 people.
Where is exertis Connect based?
exertis Connect is headquartered in Saarbrücken, Germany, in the Europe region.
How does exertis Connect make money?
One revenue line is on record: B2B Wholesale Distribution.
Who are exertis Connect's main competitors?
Regional players on record are Westcoast Ltd and Copaco N.V.. Broad incumbents are TD SYNNEX, Ingram Micro, Bechtle AG and EET Group. Direct peers are Also AG, Siewert & Kau, Littlebit AG and Tarox AG.
Does exertis Connect have an API?
No public API is recorded for exertis Connect.
What industry is exertis Connect in?
exertis Connect's product category is IT Wholesale Distribution. Its primary akta.pro industry code is IMADAMAD, Data, Communications & Fiber Optic Cable, with a secondary code of IMAGAJAC, Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane). Its NAICS code is 334417 and its SIC code is 5070.