blooms.hk

What blooms.hk does

Blooms.hk is a privately held, family-run Hong Kong florist and gifting platform founded in 2009 by Karen and Priya, operating as a direct-to-consumer e-commerce storefront under the domain blooms.hk. The company sells hand-arranged floral arrangements (roses, tulips, lilies, orchids), curated gift hampers, premium wines, luxury chocolates (including Godiva, Ferrero Rocher), cakes, fresh fruits and potted plants, with a catalog of 128 signature products priced from approximately HK$391 to over HK$7,800.

The platform is built around an in-house studio in Sham Shui Po where bouquets and hampers are assembled each morning, combined with a Mong Kok wholesale market sourcing point for fresh inventory. A company-employed rider fleet delivers to all 18 Hong Kong districts seven days a week, including public holidays, with same-day service available for orders placed before 2 PM HKT, photo confirmation on every drop, and bilingual (English and Traditional Chinese) card messaging. A secondary showroom in Sheung Wan supports walk-in pickups.

The revenue model rests on unit-priced product sales, zonal delivery fees (HK$80-HK$200 depending on district) and a corporate gifting program offering 10-25% volume discounts for orders of 10 to 100+. Payments are accepted via Visa, MasterCard, PayPal, Apple Pay, Google Pay, zipPay, AfterPay and direct deposit. The business serves individual Hong Kong consumers (primary) and corporate clients (secondary), including international customers ordering for recipients in Hong Kong. The company is bootstrapped with no disclosed venture or private equity funding.

Name

blooms.hk

Legal name

Blooms.HK

Website

https://blooms.hk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Blooms.hk is a family-run Hong Kong florist and gifting platform founded in 2009, selling hand-arranged flowers, hampers, cakes, wines and chocolates via its e-commerce site with same-day company-rider delivery across all 18 Hong Kong districts for individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Flower and Gift Delivery Services

NAICS

Florists (45931), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Flower delivery
• Gift hampers
• Same-day delivery
• Floral arrangements
• Corporate gifting

Headquarters

HQ city

Sham Shui Po

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of floral arrangements, gift hampers, cakes, fresh fruits, wines, chocolates, and plants through the Blooms.hk e-commerce platform. Products range from individual bouquets (starting from approximately HK$391) to premium hampers (up to HK$7,800+).
2. Delivery Fees: Revenue from delivery charges across six geographic zones in Hong Kong. Zone A (HK Island) and Zone B (Kowloon) charged at HK$80 per delivery; Zone C (NT East) and Zone D (NT West) at HK$120; Zone E (Lantau) at HK$160; Zone F (Outlying Islands) at HK$200 with next-day only service.
3. Corporate Bulk Orders: Bulk corporate gifting orders with volume-based tiered discounts ranging from 10% (10-24 orders) to 25% (100+ orders), targeting business clients for employee gifts, client holidays, and office celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blooms.hk operates a direct-to-consumer e-commerce platform for hand-arranged flower arrangements, bouquets, gift hampers, cakes, wines, chocolates, fresh fruits, and plants in Hong Kong. Products are arranged each morning in the company's Sham Shui Po studio and delivered same-day by their own rider fleet across all 18 Hong Kong districts with a 2 PM cutoff time. The company also offers a corporate gifting program with volume-based discounts for bulk orders.

Product overview

Blooms.hk is a Hong Kong-based florist and gifting studio operating since 2009, offering a unified e-commerce platform for same-day flower and gift delivery across all 18 Hong Kong districts. The product portfolio centers on hand-arranged flower arrangements and bouquets (including roses, tulips, lilies, orchids), complemented by curated gift baskets featuring gourmet foods, premium wines, luxury chocolates, fresh fruits, and cakes. The company operates its own studio in Sham Shui Po and uses company-employed riders for same-day delivery with a 2 PM cutoff. Additional services include same-day delivery service, corporate bulk ordering with volume discounts, and a Friday newsletter subscription for seasonal guides and promotional offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements

Quantifiable outcome

• 4.9 out of 5 star rating from 2,840 verified reviews
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Godiva ChocolateminorOthersBlooms.hk incorporates Godiva premium Belgian chocolates in their gift hampers and festive collections, sourced as certified Godiva products. Featured in products like the Wine & Chocolate Gift Basket and various gourmet hampers.
• Peninsula HotelminorOthersBlooms.hk sources Peninsula Hotel branded products including walnut cookies and culinary items for their premium gift hampers, featuring Peninsula Hotel quality food products in their festive collections.
• Ferrero RocherminorOthersBlooms.hk includes Ferrero Rocher chocolates in gift selections and chocolate boxes, offering these premium confections as part of their product lineup for gifting occasions.
• Moët & ChandonminorOthersPremium champagne featured in Blooms.hk's luxury hampers and festive gift sets, including products like the Sparkling Holiday Treats Selection Pack with full bottles of Moët & Chandon.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interflora: Global floral delivery network connecting consumers to local florists across multiple countries. Comparable to Blooms.hk in core flower delivery category but operates as a network/aggregator rather than direct studio-and-rider model.
• 1-800-Flowers: Largest US-based floral and gift e-commerce platform with global reach through affiliated florist networks. Comparable to Blooms.hk as a flower and gift e-commerce operator but operates at much larger scale across multiple geographies.

Direct peers

• Floristique: Hong Kong florist with online ordering capability focused on premium arrangements for occasions and corporate clients. Directly comparable to Blooms.hk in product category, geography, and target customer segments.
• A French Florist: Hong Kong-based florist offering European-style arrangements and same-day delivery. Directly comparable to Blooms.hk as a premium-positioned HK florist targeting similar consumer and corporate occasion-driven demand.
• Floral Beanie: Hong Kong-based online florist offering same-day flower and gift delivery across the city. Directly comparable to Blooms.hk as a domestic e-commerce florist serving HK consumers and corporate clients with similar occasion-based product positioning.
• The Flower Workshop HK: Hong Kong florist specializing in hand-arranged bouquets, wedding flowers, and gift delivery. Competes directly with Blooms.hk for occasion-based flower purchases in the HK market with similar premium positioning.
• Madison Florist: Established Hong Kong florist with online ordering and same-day delivery service. Comparable to Blooms.hk in targeting HK consumers for personal occasions and corporate gifting, with a similar bouquet and hamper product mix.
• Peninsula Flowers HK: Hong Kong-based floral delivery service with corporate and consumer offerings. Comparable to Blooms.hk as a same-day delivery florist operating in the same geographic market with similar occasion-based product positioning.
• Gift Hampers HK: Hong Kong gift hamper and flower delivery specialist offering corporate and consumer gift solutions. Comparable to Blooms.hk's corporate gifting and hamper business with similar product mix and HK geographic focus.

Emerging players

• Flower Chimp: Digital-first flower delivery platform operating across multiple Asia-Pacific markets. Comparable to Blooms.hk in e-commerce flower delivery model but with technology-led positioning and broader regional footprint across Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blooms.hk