Flower Chimp

What Flower Chimp does

Flower Chimp Sdn. Bhd. is a private online florist and gift delivery platform founded in 2016 and headquartered in Subang Jaya, Malaysia. The company operates a direct-to-consumer e-commerce business built on Shopify, offering same-day flower delivery across Malaysia for orders placed before a 5PM cutoff, plus a 90-minute express delivery service in the Klang Valley with a delivery-fee refund guarantee. Its product catalog spans flower bouquets, flower boxes, preserved and dried flowers, fruit baskets, birthday cakes, gift hampers, personalized gifts (tumblers, mugs, pillows), and novelty items such as the Cake Explosion Box, organized around occasion-based categories (birthdays, anniversaries, graduations, romantic, get-well, newborn, wedding, condolences, corporate). All arrangements are made to order by local florists, with nationwide delivery covering 13+ Malaysian cities and the company operating regional sister storefronts in Singapore, Hong Kong, Indonesia, and the Philippines, alongside a Bloomeroo partnership in Australia.

The company generates revenue through one-time transactional sales, with pricing ranging from RM 59 to RM 849 across product categories and unit-priced bundles combining flowers with cakes, balloons, chocolates, and plush toys. Go-to-market is product-led and event-driven, with marketing emphasis on occasion-based gifting (Valentine's Day, Mother's Day, Father's Day, Hari Raya, Chinese New Year, Deepavali, graduations, birthdays, and anniversaries). The customer base is primarily individual consumers, with a secondary corporate gifting vertical; a Petal Perks loyalty program supports retention, and multi-channel marketing (Facebook, Instagram, TikTok, YouTube, LinkedIn, blog content, email) drives top-of-funnel acquisition. As of available data, the company has raised approximately $24.4M across two funding rounds (2018 seed and 2022 Series A), is led by co-founder and CEO Maximilian Lotz, and has a reported headcount of 11-50 employees with a 4.6/5.0 customer rating from roughly 9,998 reviews.

Name

Flower Chimp

Legal name

Flower Chimp Sdn. Bhd.

Website

https://flowerchimp.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Flower Chimp is a Malaysia-based online florist and gift delivery platform founded in 2016, offering same-day and 90-minute express flower delivery across Malaysian cities via a Shopify storefront, with regional sister sites in Singapore, Hong Kong, Indonesia, the Philippines, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of flower bouquets, arrangements, gifts, hampers, and cakes. Customers purchase individual items for specific occasions with delivery fees calculated at checkout.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

Flower Chimp is an online florist and gift retailer that sells handcrafted flower bouquets, arrangements, gift bundles, cakes, fruit baskets, and personalized gifts through a Shopify-based e-commerce platform. Its core service is same-day flower delivery across Malaysia (orders placed before 5PM) with a premium 90-minute express delivery guarantee in the Klang Valley (KL and Petaling Jaya), with a delivery-fee refund if the 90-minute window is missed. All arrangements are made to order by a network of local florists.

Product overview

Flower Chimp is an online florist and gift delivery platform operating primarily in Malaysia (with sister sites in Singapore, Hong Kong, the Philippines, Indonesia, and Australia). The platform is built on Shopify and offers a unified e-commerce service centered on same-day flower delivery. The core product is same-day flower delivery across Malaysia (cutoff: 5PM), supported by a premium 90-minute express delivery service in the Klang Valley. The product portfolio is organized around occasion-based categories (birthdays, anniversaries, graduation, romantic, get-well, newborn, condolence, wedding) and product types (bouquets, flower boxes, fruit baskets, hampers, cakes). Key add-on modules include Birthday Bundles (flower + cake + balloon combos), Birthday Cakes (standalone cakes and florist-cake sets), the Cake Explosion Box (a novelty reusable surprise box with butterflies and cake), Graduation Bouquets, Get Well Soon Fruit Baskets, Romantic Flowers, New Baby Gift Sets, and a Corporate Gifting service. A Petal Perks loyalty program and order tracking are offered as platform-level features. All products are made to order by local florists with delivery across all Malaysian states and major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Flower Delivery Same-day flower delivery service across Malaysia for orders placed before 5PM, covering major cities including Kuala Lumpur, Petaling Jaya, Selangor, Penang, Johor Bahru, and Ipoh, with all arrangements made to order by local florists.
• 90-Minute Express Delivery Premium 90-minute express flower and gift delivery service in the Klang Valley (Kuala Lumpur and Petaling Jaya), available Monday to Friday from 10am to 4pm, with a delivery-charge refund if the 90-minute window is not met.
• Flower Bouquets Handcrafted flower bouquets made to order by local florists using fresh blooms, available in styles including standard bouquets, flower boxes, giant bouquets, bridal bouquets, vase arrangements, dried flowers, and preserved flowers.
• Birthday Bundles Pre-configured gift bundles combining flowers with cakes, balloons, chocolates, and plush toys, marketed for birthday celebrations in the Klang Valley with same-day delivery.
• Birthday Cakes Assortment of birthday cakes available for delivery including Chocolate Fudge Cake, Chocolate Burnt Cheesecake, Basque Burnt Cheesecake, Walnut Carrot Cake, Gula Melaka Pandan Layer Cake, and premium cakes from Sweet Passion, ranging from RM 84 to RM 249.
• Graduation Bouquets Flower bouquets and gift sets designed for graduation celebrations, including arrangements with sunflowers, roses, and mixed blooms, with options bundled with chocolates and plush toys.
• Cake Explosion Box Reusable surprise gift box containing cake and butterflies that burst out upon opening, available in flavors including Rainbow Cake, Chocolate Fudge, Ferrero Dome, Pandan Gula Melaka, and Walnut Carrot, with optional add-ons including extra butterflies, custom pictures, and flower shower; Klang Valley only, priced from RM 129.
• Get Well Soon Gifts and Fruit Baskets Gift collections designed for recovering loved ones, combining fruit baskets with flowers, cakes, chocolates, and plush toys, delivered to hospitals across Malaysia with same-day delivery available.
• Romantic and Love Flowers Flower bouquets and arrangements specifically curated for romantic occasions including anniversaries and Valentine's Day, including rose bouquets, lily arrangements, and romantic gift sets bundled with chocolates and balloons.
• New Baby Gifts Gift sets for welcoming newborns, including themed baby gift hampers (Baby Evelyn, Baby Aiden, Baby Bethany, Baby Caleb, Baby Oliver, Baby Charlotte, Baby Liam) combining flowers, soft toys, and essentials, priced from RM 119 to RM 249; Klang Valley delivery only.
• Fruit Baskets Fruit gift baskets available in multiple sizes (Small, Medium, Large) and themed variants (Hurry Get Well!, Lush Springs, The Big Smile), priced from RM 119 to RM 249, with same-day delivery across Malaysia.
• Corporate Gifting Business gifting solutions for corporate clients, allowing bulk or customized gift orders for corporate occasions, meetings, client appreciation, and business events, supported by a dedicated corporate email channel.

Quantifiable outcome

• 4.6/5.0 rating from 9998 reviews

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BloomNation: US-based online marketplace partnering with local florists for e-commerce flower delivery. Comparable model of aggregating local florists onto a single e-commerce platform, though operating in a different geography.
• Ferns N Petals: Large regional florist and gifting brand originating in India with broad multi-country delivery. Comparable end-customer use case (occasion gifting) but at much larger scale and broader geographic footprint than Flower Chimp.
• Far East Flora: Established Singapore-based florist and garden center with online ordering and same-day delivery. Overlaps Flower Chimp's assortment and Singapore/regional market but operates with a broader retail and nursery footprint.
• 1-800-Flowers: Large US-based gifting and floral e-commerce platform with a broad assortment (flowers, gifts, gourmet, plants). Comparable end-customer use case and e-commerce delivery model, but at significantly larger scale and a US-centric footprint.
• Interflora: Global flower delivery network connecting local florists for international orders. Comparable florist-aggregator and cross-border delivery model, though broader in geography and more franchised in structure.

Direct peers

• Bloomeroo: Australian online florist that is Flower Chimp's named Australia partner. Operates an identical e-commerce gifting model (same-day flower delivery, occasion-based assortment, online ordering), making it the closest comparable.
• A Better Florist: Singapore-headquartered online florist operating across multiple Southeast Asian markets with same-day delivery and gift bundles. Direct competitor in Singapore and overlapping SEA geographies.
• FlowerAdvisor: Regional online florist with multi-country delivery in Southeast Asia. Competes with Flower Chimp on cross-border gifting and occasion-based assortment in overlapping SEA markets.
• The Daily Blooms: Singapore-based online florist specializing in hand-tied bouquets and same-day delivery. Direct competitor for premium flower and gift orders in Singapore and regional SEA.
• Floral Garage: Singapore and Malaysia-focused online florist offering affordable same-day flower delivery. Comparable product mix (bouquets, occasion gifts) and price-tier positioning in overlapping markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6urUP35j4_Qad1X1vBL8eg
• Facebookfacebook.com/FlowerChimpMY
• LinkedInlinkedin.com/company/14413927/admin
• Instagraminstagram.com/flowerchimp
• TikToktiktok.com/@flowerchimp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Chimp