Floristique
Floristique (Suwanee Towne Florist) is a woman-owned local florist in Suwanee, Georgia, selling handcrafted floral arrangements, plants, sympathy pieces, and curated gift sets via a single storefront and Floranext-powered ecommerce site with same-day delivery across Gwinnett County.
- Company typePrivate
- Founded2015
- HeadquartersSuwanee, GA, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Floristique does
Floristique, doing business as Suwanee Towne Florist, is a privately held, woman-owned local florist operating a single retail storefront at 602 Buford Hwy in Suwanee, Georgia. Founded around 2014-2015, the company has served the Suwanee and surrounding Gwinnett County community for over a decade, delivering hand-crafted floral arrangements and complementary gift products across use cases including birthdays, anniversaries, sympathy, prom, corporate gifting, and everyday occasions. The product catalog spans 118+ SKUs organized into Everyday Arrangements, Sympathy, Plants, Gifts & Sets, and seasonal collections such as Summer 2026.
The business is built on the Floranext ecommerce platform, which powers the website storefront, product catalog, shopping cart, customer accounts, and point-of-sale functions. Distribution is omnichannel within a defined local radius: customers transact via the website, by phone, or in person, with same-day delivery available for orders placed before noon to 11+ cities including Buford, Duluth, Norcross, Johns Creek, Lawrenceville, Dacula, Sugar Hill, Peachtree Corners, Alpharetta, and Cumming.
Revenue mechanics are entirely transactional and unit-priced across every category — fresh cut flowers and arrangements, potted plants, curated gift sets incorporating partner-branded items (Aromatique candles, Moonstruck Chocolate Co., Thistle Farms), and specialty sympathy pieces. There is no subscription or recurring revenue model, no enterprise contracts, and no external capital; the company is independently owned and operated, recognized as a Best of Gwinnett 2025 winner.
Floristique firmographics
Firmographics- Name
- Floristique
- Legal name
- Suwanee Towne Florist
- Website
- https://floristique.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floristique (Suwanee Towne Florist) is a woman-owned local florist in Suwanee, Georgia, selling handcrafted floral arrangements, plants, sympathy pieces, and curated gift sets via a single storefront and Floranext-powered ecommerce site with same-day delivery across Gwinnett County.
- Ownership category
- akta.pro rank
Floristique industry classification
Industry- Product category
- Floral Retail
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Floristique is headquartered
LocationHeadquarters
- HQ city
- Suwanee, GA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floristique business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fresh Cut Flowers and Arrangements: One-time sales of handcrafted floral arrangements for various occasions including birthdays, anniversaries, sympathy, and everyday gifting. Products include bouquets, vase arrangements, rose selections, and custom designer arrangements.
- Plants and Greenery: Sale of potted plants including peace lilies, orchids, dish gardens, and tropical plants for gifting and home/office decoration.
- Gift Sets and Specialty Items: Curated gift sets including spa products, candles, body care, hand care, and complementary items like chocolates from Moonstruck Chocolate Co. and Thistle Farms products.
- Sympathy and Funeral Florals: Specialized arrangements for memorial services including standing sprays, wreaths, casket covers, funeral hearts, crosses, urn tributes, and photo tributes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Floral arrangements and bouquets |
| Unit Pricing | Pay-as-you-go | Sympathy and funeral arrangements |
| Unit Pricing | Pay-as-you-go | Plants and greenery |
| Unit Pricing | Pay-as-you-go | Gift sets and add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Floristique product offering
Product offeringCore offering
Suwanee Towne Florist designs and sells handcrafted floral arrangements, potted plants, and curated gift sets for everyday occasions, birthdays, anniversaries, romance, sympathy/funeral services, proms, and corporate needs. Customers order via a Floranext-powered online storefront, by phone, or in person at the Suwanee, GA retail shop, with same-day local delivery to surrounding Gwinnett County communities.
Product overview
Suwanee Towne Florist operates as a local flower and gift shop in Suwanee, Georgia, offering a comprehensive portfolio of handcrafted designer floral arrangements and complementary gift products. The product lineup is organized into core categories: Everyday Arrangements (roses in various quantities and colors, Designer's Choice customizable options, and themed arrangements), Sympathy/Memorial arrangements (standing sprays, wreaths, casket covers, funeral crosses, urn and photo tributes), Seasonal offerings (Summer 2026 collection), Plants (peace lilies, orchids, dish gardens, pothos, anthurium), and a curated Gifts & Sets collection (spa gift sets, Aromatique candles, candle boxes, Thistle Farms body care products, knitted throws, and lavender bath boxes). The shop also serves the prom/formal market with boutonnieres and poseys, and offers add-on items like chocolate and plush animals. The business is woman-owned and operated, serving the local Suwanee area with same-day delivery and in-store pickup options.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Floral Arrangements Handcrafted floral arrangements for everyday occasions including birthdays, anniversaries, romance, thank-you, and get-well, featuring roses in multiple quantities and colors, Designer's Choice customizable options (Tropical Punch, Summer Citrus, Peaches & Cream, Roses, Jewel Tones, Bright & Colorful, Neutrals, Citrus, Sweetheart), and themed designs like Meadow Glow and Funkadelic Fever. Targeted at local individual consumers in Suwanee and Gwinnett County.
- Sympathy and Funeral Florals Funeral and memorial floral arrangements including standing sprays, wreaths, full and half casket covers, funeral crosses, funeral hearts, urn tributes, photo tributes, and sympathy plants. Targeted at families arranging services and funeral directors in the Suwanee/Gwinnett County area.
- Potted Plants and Greenery Potted plants for gifting, sympathy, and home/office use, including Peace Lilies in table top and floor sizes, dish gardens, single-stem orchids, pothos, and anthurium. Targeted at local individual consumers and corporate clients.
- Curated Gift Sets and Specialty Items Curated gift sets and add-ons including spa gift sets (hand care, body care), Aromatique scented candles and candle boxes, Thistle Farms lip balms and essential oil roll-ons, knitted throws, lavender bath boxes, and Moonstruck Chocolate Co. chocolates. Targeted at local individual consumers adding gifts to floral orders.
- Seasonal Floral Collections Seasonal floral arrangement collections offered for limited windows, such as the Summer 2026 collection featuring summer-themed designs including Lemonade Stand and Blueberry Farm. Targeted at local individual consumers seeking occasion-specific designs.
- Prom and Formal-Event Flowers Prom and formal-event flowers including roses poseys (6 or 9 roses), variety mix poseys, deluxe boutonnieres, single-rose boutonnieres, and boutonniere magnet upgrades with multiple color options. Targeted at local students and parents preparing for prom and school formals.
Quantifiable outcome
- Same-day delivery available for orders placed before 12pm
Companies that use Floristique
Customer profileSegments4 records
Ideal customer profiles4 records
Floristique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Floristique partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FloranextcoreFloranext provides the ecommerce platform powering Suwanee Towne Florist's website, including product catalog management, shopping cart, customer accounts, and point-of-sale system. The platform enables online ordering and website functionality.
- Moonstruck Chocolate Co.minorMoonstruck Chocolate Co. products including Dubai-Style Chocolate, Seasonal Fruit Truffles, Chocolate Bars, and Hot Cocoa are sold as add-on gift items alongside floral arrangements.
- Thistle FarmsminorThistle Farms products including Essential Oil Roll-Ons and Lip Balm are sold as complementary gift items. Thistle Farms is a social enterprise supporting women survivors of trafficking.
- AromatiqueminorAromatique candles are featured in gift sets and sold as complementary items alongside floral arrangements.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Floristique competitors and assessment
Company assessmentEmerging players
- From You Flowers: Online floral and gift retailer with an aggregator model partnering with local florists for last-mile delivery. Competes head-on with local florists like Suwanee Towne Florist for the same 'order flowers online for local delivery' customer.
- UrbanStems: Digital-native flower and plant delivery company selling designer arrangements and potted plants via e-commerce. Directly comparable assortment (fresh arrangements + plants + giftable occasions) but distributed nationally through farm-direct shipping rather than local delivery.
- ProFlowers: Online flower and gift retailer offering arrangements, plants, and add-on gifts for multiple occasions. Same product category and customer occasions as Suwanee Towne Florist, but a national ship-from-grower model rather than a storefront-and-delivery operation.
- The Bouqs Co. Online-first, farm-to-doorstep floral delivery brand targeting modern consumers with subscription and one-off arrangements. Overlaps with Suwanee Towne Florist on the same 'flowers for occasions' use cases but competes via direct-shipping model and digital-native brand.
- BloomsyBox: Online floral subscription and gift business sourcing farm-direct flowers. Comparable in offering flowers across everyday, romantic, and gift occasions, but competes via subscription model and national shipping rather than local same-day delivery.
Broad incumbents
- 1-800-Flowers.com: Largest US multi-channel floral and gifting retailer, offering arrangements, plants, and gift baskets across everyday, sympathy, and corporate occasions. Directly comparable product mix to Suwanee Towne Florist (flowers + plants + curated gifts), but at national and omnichannel scale.
- Teleflora: National floral delivery network that fulfills orders through a base of local member florists. Highly comparable to Suwanee Towne Florist at the consumer level — both sell fresh-cut flowers and arrangements for occasions with same-day delivery — but Teleflora operates at national scale rather than as a single storefront.
- FTD (Florists' Transworld Delivery): Historic floral wire-service and online retailer delivering flowers and gifts nationwide. Comparable in product category (cut-flower arrangements, plants, sympathy florals) and in serving the same consumer occasions, but operates as a network/platform rather than a single local shop.
Others
- Floranext: Ecommerce technology platform specifically serving local florists with websites, POS, and online ordering — used by Suwanee Towne Florist. Not a competitor but an ecosystem enabler whose pricing and roadmap materially affect the subject company's online order capability.
Direct peers
- Edible Arrangements: Franchise-based local storefront network selling fruit-based arrangements and gifts for the same gifting and celebratory occasions (birthdays, sympathy, get-well) that a local florist serves. Same retail-storefront + same-day-delivery + curated-gift model as Suwanee Towne Florist, just with fruit instead of flowers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Floristique social profiles
Digital presenceFloristique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floristique leadership team
Management profileNumber of profiles
Floristique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floristique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floristique
What does Floristique do?
Suwanee Towne Florist designs and sells handcrafted floral arrangements, potted plants, and curated gift sets for everyday occasions, birthdays, anniversaries, romance, sympathy/funeral services, proms, and corporate needs. Customers order via a Floranext-powered online storefront, by phone, or in person at the Suwanee, GA retail shop, with same-day local delivery to surrounding Gwinnett County communities.
Is Floristique a public or private company?
Floristique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floristique founded?
Floristique was founded in 2015. It employs 1 to 10 people.
Where is Floristique based?
Floristique is headquartered in Suwanee, GA, United States, in the North America region.
How does Floristique make money?
Four revenue lines are on record. Fresh Cut Flowers and Arrangements are the primary driver. The others are plants and Greenery, gift Sets and Specialty Items and sympathy and Funeral Florals.
Who are Floristique's main competitors?
Emerging players on record are From You Flowers, UrbanStems, ProFlowers, The Bouqs Co. and BloomsyBox. Broad incumbents are 1-800-Flowers.com, Teleflora and FTD (Florists' Transworld Delivery). Floranext is listed as an others. Edible Arrangements is listed as a direct peer.
Does Floristique have an API?
No public API is recorded for Floristique.
What industry is Floristique in?
Floristique's product category is Floral Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.