Bellevue Family Dentistry

What Bellevue Family Dentistry does

Bellevue Family Dentistry is a privately-held, single-location family dental practice founded in 1994 by Dr. Bob (Robert Villwock) in Green Bay, Wisconsin. The practice delivers comprehensive general, preventive, restorative, cosmetic, emergency, and pediatric dental services across 15 documented treatment categories (exams, cleanings, sealants, composite and amalgam fillings, crowns, bridges, root canals, extractions, dentures and partials, overdentures, implants, oral cancer screening, tooth whitening, and emergency care). Patients are acquired direct-to-consumer via phone (920.465.4477), online booking, and walk-ins, serving eight NE Wisconsin markets: Green Bay, Bellevue, De Pere, Allouez, Howard, Suamico, Wrightstown, and Denmark.

The practice also operates Sleep Better Wisconsin, a wholly-owned dental sleep medicine subsidiary that delivers custom-fit oral appliance therapy for snoring and obstructive sleep apnea, including the pediatric HealthyStart system for sleep-disordered breathing in children. The clinical team comprises Dr. Bob (founder, Diplomate of the American Board of Dental Sleep Medicine since 2019), Dr. Scott (joined July 2023, 29 years prior private practice experience), and Dr. McKenna Moreland (joined July 2024, Green Bay native returning after University of Iowa DDS), supported by approximately 11 clinical and administrative staff. Ancillary offerings include insurance navigation assistance and Cherry third-party patient payment financing.

Name

Bellevue Family Dentistry

Legal name

Bellevue Family Dentistry

Website

https://bellevuefamilydentistry.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellevue Family Dentistry is a single-location, founder-owned dental practice in Green Bay, Wisconsin, founded in 1994. It serves NE Wisconsin families with general, cosmetic, pediatric, and emergency dentistry, plus sleep apnea oral appliance therapy through its Sleep Better Wisconsin division.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABALAD

Urgent Dental Care Centers (Non-Hospital)

Healthcare & Life Sciences/Dental Care Services/Emergency & After-Hours Dental Clinics

SECONDARYHLABABAI

Sleep & Airway Orthodontics (OSA Appliances/Expansion)

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Family dentistry services
• Cosmetic dental care
• Pediatric dental services
• Dental implant restoration
• Emergency dental care

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive dental care services including exams, cleanings, fillings, crowns, bridges, extractions, root canals, implants, dentures, emergency care, and cosmetic procedures. Services billed directly to patients or filed through dental insurance.
2. Financing Services (Cherry): Partnership with Cherry financing to offer patients flexible monthly payment plans for dental treatments. Allows patients to split treatment costs into manageable payments.
3. Sleep Apnea Treatment Services: Oral appliance therapy services for snoring and sleep apnea through Sleep Better Wisconsin program. Services may be covered by medical insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bellevue Family Dentistry is a private dental practice in Bellevue (Green Bay area), Wisconsin, founded in 1994 by Dr. Robert "Bob" Villwock. The practice provides comprehensive preventive, restorative, cosmetic, pediatric, and emergency dental services, along with dental sleep medicine (oral appliance therapy) for patients with obstructive sleep apnea.

Product overview

Bellevue Family Dentistry operates as a single-location family dental practice in Green Bay, Wisconsin offering a comprehensive portfolio of general, preventive, restorative, and cosmetic dental services for patients of all ages. The practice provides a unified dental care platform encompassing 15 core dental treatments spanning preventive care (exams, cleanings, sealants, fluoride), restorative procedures (fillings, crowns, bridges, implants, dentures, root canals, extractions), diagnostic services (oral cancer screening, X-rays), and cosmetic procedures (tooth whitening). The practice also operates a specialized sleep medicine division called Sleep Better Wisconsin offering oral appliance therapy for snoring and sleep apnea, including the HealthyStart System for pediatric patients. Ancillary services include insurance navigation and Cherry financing to support patient payment options. The practice emphasizes a gentle, patient-centered approach with a no-yelling guarantee policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Exams

Quantifiable outcome

• Sleep sealants protect against 80% of cavities for 2 years and 50% for up to 4 years

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentist-led offices nationwide. Operates in the same general dentistry category with similar service breadth but at vastly greater scale and with corporate support infrastructure.
• Midwest Dental (Smile Brands): Originally a Wisconsin-based DSO now part of Smile Brands, operating multi-location family dental clinics across the Midwest. Comparable service mix (general, preventive, restorative, cosmetic) but operates at DSO scale with back-office and procurement advantages.
• Great Expressions Dental Centers: Multi-state DSO providing general, preventive, restorative, and specialty dental services. Comparable comprehensive family dentistry model delivered across many offices with centralized operations support.
• Pacific Dental Services: Large dental support organization backing hundreds of offices across the U.S. with comprehensive general and specialty services. Operates the same multi-dentist clinic model with significant scale and operational infrastructure.
• Aspen Dental: National DSO brand with company-owned practices focused on general dentistry, dentures, implants, and emergency care. Comparable core offerings (emergency, implants, dentures) but serves patients through a managed multi-state clinic network.
• Affordable Care (Affordable Dentures & Implants): Largest network of dental practice providers in the U.S. focused on tooth replacement services including dentures and implants. Direct overlap on implants and denture product lines though narrower in overall service breadth.

Others

• Cherry: Patient financing platform that powers Bellevue Family Dentistry's installment payment offering. Ecosystem participant rather than competitor — directly enables higher case acceptance on elective dental procedures.
• Prosomnus: Medical device manufacturer of custom oral appliances for OSA treatment. Indirect peer/ecosystem participant — supplies the type of FDA-cleared sleep apnea appliances Bellevue Family Dentistry prescribes through Sleep Better Wisconsin.

Direct peers

• Dental Associates: Wisconsin-based family dental group practice operating multiple clinics with comprehensive general, pediatric, orthodontic, and specialty services. Most directly comparable peer given shared Wisconsin footprint and family-focused multi-dentist model.
• ForwardDental: Wisconsin-headquartered dental group practice offering general, cosmetic, and specialty dentistry. Comparable in regional footprint, multi-dentist clinic model, and full-service family dentistry positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BellevueDent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellevue Family Dentistry