Addictivity
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Addictivity does
Addictivity is a London-headquartered, privately held digital marketing agency that operates exclusively for the recruitment and staffing industry, founded in 1998 and incorporated as Element 10 Ltd (Companies House #495064). The firm delivers recruitment marketing systems spanning six service pillars: bespoke website design, digital marketing (SEO, content, paid media), the Agency Accelerator outsourced-marketing programme priced at £4,000–£8,000/month on 12-month minimums, demand generation, thought leadership, and AI-powered business development consultancy. Underlying technology centres on native integrations with 13+ recruitment CRMs and ATS platforms (Bullhorn, Vincere, Loxo, Firefish, JobDiva, RecruiterFlow, Manatal, Zoho Recruit, Talisman) and job distribution networks (Idibu, Broadbean, LogicMelon), plus Google for Jobs optimisation targeting 75+ Lighthouse performance scores.
The go-to-market is sales-led with a free strategy call as the primary conversion mechanism, supplemented by a self-serve layer of free tools (Recruitment Marketing Roadmap, Cited AI visibility check, Billings Blueprint, Growth Maths, Goal Value, Marketing Budget Planner) that feed automated 7-day nurture sequences. Customer segments are vertical: UK recruitment agencies (5–50 employees, primary), high-volume staffing companies, and RecTech/SaaS firms serving the recruitment industry. The firm reports 300+ agency clients cumulatively, 350+ projects delivered, and 98% client retention over the trailing 36 months (verified Q1 2026), with logos including RED Global, Buchanan Search, Dartmouth Partners, Gattaca, and Vincere.
The business model combines one-off project revenue (website builds from £10,000) with multi-tier subscription recurring revenue (website subscriptions from £795/month, Agency Accelerator £4,000–£8,000/month, Thought Leadership Pilot £2,000/month) and Web Care retainers. The company operates remote-first with its headquarters at 86-90 Paul Street, London, and is founder-led by Alex Faiers; no external institutional investment has been disclosed. Recent product launches (2024–2026) in free calculators, the Recruitment Marketing Roadmap, the Cited AI visibility tool, and an AI-Powered BD service line indicate ongoing product-surface expansion anchored in the recruitment vertical.
Addictivity firmographics
Firmographics- Name
- Addictivity
- Legal name
- Element 10 Ltd
- Website
- https://addictivity.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Addictivity industry classification
Industry- Product category
- Recruitment Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Addictivity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Addictivity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Website Design & Development: Bespoke recruitment website builds delivered as one-off projects or monthly subscription plans. One-off projects start at £10,000; monthly plans start at £795/month on 12-month commitment.
- Agency Accelerator Programme: Outsourced marketing department programme with three tiers: Starter (£4,000/month), Growth (£5,000/month), Enterprise (£8,000/month). Includes strategy, demand generation, full-funnel campaigns, content, paid media, marketing automation, and reporting. 12-month minimum engagement.
- Thought Leadership Pilot: 6-month thought leadership programme at £2,000/month plus ad budget. Includes personal brand strategy, content creation, LinkedIn and paid ads management.
- Web Care Monthly Retainer: Monthly retainer covering improvement work on existing recruitment websites without requiring full rebuild.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bespoke recruitment website - monthly plan |
| One time/ perpetual license | Multi-year contract | Bespoke recruitment website - one-off |
| Subscription | Monthly | Agency Accelerator Starter |
| Subscription | Monthly | Agency Accelerator Growth |
| Subscription | Monthly | Agency Accelerator Enterprise |
| Subscription | Multi-year contract | Thought Leadership Pilot |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Addictivity product offering
Product offeringCore offering
Addictivity is a specialist B2B digital marketing agency that builds recruitment-marketing systems for recruitment and staffing agencies. Its core deliverables are bespoke recruitment websites (with native CRM/ATS integrations), full-funnel digital marketing (SEO, content, paid media, email), an outsourced marketing department programme (Agency Accelerator), demand generation systems, thought leadership/LinkedIn campaigns, and AI-powered business development consulting. Services are sold via a free strategy call and delivered remotely under monthly retainers or one-off project fees, supported by free assessment and forecasting tools used as lead magnets.
Product overview
Addictivity is a specialist digital marketing agency for recruitment and staffing companies, offering a portfolio of services centered on recruitment marketing systems. The core offering comprises six service pillars: Website Design (bespoke recruitment websites), Digital Marketing (SEO/content/campaigns), Agency Accelerator (outsourced marketing department programme with three tiers), Demand Generation (lead magnets, funnels, email), Thought Leadership (personal branding), and AI-Powered BD (AI consultancy for prospecting and outreach). The company also provides free calculator and planning tools including The Billings Blueprint (revenue forecaster), Growth Maths Calculator, Goal Value Calculator, Marketing Budget Planner, Recruitment Marketing Roadmap (assessment tool), and Cited (AI visibility checker). Services are priced from £795/month for websites, £4,000-8,000/month for Agency Accelerator, and £2,000/month for Thought Leadership Pilot.
Differentiator
Problem solved
Functional benefit
Brands
- Cited: Free AI visibility check tool for recruitment agency founders that scans domains across ChatGPT and Perplexity to score AI visibility.
- Agency Accelerator
- Off The Record
Products and services
- Website Design
Quantifiable outcome
- 98% client retention over 36 months
- +3 more outcomes
Companies that use Addictivity
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
Addictivity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature5 records
Addictivity partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- RecwiredcoreIntegration partner providing technology connectivity for recruitment websites. Logo displayed in partner section.
- VincerecoreCRM integration partner. Addictivity builds native Vincere integrations for recruitment websites. Both a client and technology partner.
- Members OnlyminorMarketing partnership logo displayed in partner section.
- REC (Recruitment & Employment Confederation)coreIndustry body partnership. Addictivity presented at REC quarterly marketing forum. UK staffing compliance awareness (REC and Conduct Regulations).
- BullhorncoreNative CRM integration partner. Addictivity builds bespoke Bullhorn integrations for recruitment websites including job import, candidate registration, and application tracking.
- JobAddercoreNative CRM integration for recruitment websites including job board feeds and candidate management.
- LoxocoreCRM integration for talent intelligence and recruitment platform connectivity.
- FirefishcoreRecruitment CRM integration for candidate sourcing and marketing automation.
- JobDivacoreCRM integration for staffing and recruitment operations.
- RecruiterFlowcoreCRM integration for recruitment marketing and automation.
- IdibucoreJob distribution platform integration for multi-posting to job boards.
- BroadbeancoreJob distribution network integration for cross-posting vacancies.
- LogicMeloncoreJob board aggregation and distribution integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Addictivity competitors and assessment
Company assessmentOthers
- LogicMelon: Job board aggregation and multi-posting platform integrated with Addictivity-built recruitment websites. Comparable as an adjacent recruitment marketing technology vendor rather than a direct agency competitor.
- Bullhorn: Recruitment CRM/ATS platform listed by Addictivity as a core integration partner. Not a direct competitor — partnership context — but Bullhorn's own marketplace and partner ecosystem overlaps with where Addictivity builds client websites and marketing integrations.
- Vincere: Recruitment CRM used by Addictivity as a native integration and mutual partner (also a client). Adjacent RecTech vendor rather than direct competitor, but relevant as part of the agency's ecosystem and partner referral motion.
- Broadbean: Job distribution network that cross-posts vacancies to job boards. Listed by Addictivity as a technology/integration partner; relevant ecosystem comparison because job distribution is a layer where recruitment marketing campaigns are technically executed.
Direct peers
- Appcast: Programmatic job advertising and recruitment marketing platform. Comparable because it sells recruitment-specific paid media and marketing optimization into the same employer/agency buyer segment Addictivity targets, including AI-driven campaign optimization.
- Recruitics: Recruitment marketing analytics and media-buying specialist serving employer and staffing clients. Directly comparable as a recruitment-focused marketing services provider competing for similar agency and staffing-company budgets, with overlapping SEO, paid media, and analytics offerings.
- Talroo: Job advertising platform with recruitment marketing technology and targeting tools. Comparable as a specialized recruitment demand-generation vendor competing for the same agency/staffing-firm paid media and candidate-attraction budgets.
Broad incumbents
- LinkedIn Talent Solutions: LinkedIn's recruitment marketing, lead generation, and thought-leadership advertising products. Comparable insofar as Addictivity runs LinkedIn campaigns for clients and builds personal-brand strategies on the platform, making it both an enabler and a competitor for native recruitment demand-gen.
- Phenom People: Talent experience platform offering career sites, CRM, and recruitment marketing automation at enterprise scale. Competes indirectly with Addictivity by giving large employers/builders an in-house alternative for recruitment websites and marketing — overlapping capability but part of a much wider HCM suite.
- Indeed Hire: Indeed's employer/agency solutions including sponsored jobs and hiring platform tools. Adjacent incumbent competing for the same recruitment marketing budgets with significantly broader reach, but does not offer bespoke agency creative/strategy services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Addictivity social profiles
Digital presenceAddictivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addictivity leadership team
Management profileNumber of profiles
Profiles2 records
Addictivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addictivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addictivity
What does Addictivity do?
Addictivity is a specialist B2B digital marketing agency that builds recruitment-marketing systems for recruitment and staffing agencies. Its core deliverables are bespoke recruitment websites (with native CRM/ATS integrations), full-funnel digital marketing (SEO, content, paid media, email), an outsourced marketing department programme (Agency Accelerator), demand generation systems, thought leadership/LinkedIn campaigns, and AI-powered business development consulting. Services are sold via a free strategy call and delivered remotely under monthly retainers or one-off project fees, supported by free assessment and forecasting tools used as lead magnets.
Is Addictivity a public or private company?
Addictivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Addictivity founded?
Addictivity was founded in 1998. It employs 11 to 50 people.
Where is Addictivity based?
Addictivity is headquartered in London, United Kingdom, in the Europe region.
How does Addictivity make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are agency Accelerator Programme, thought Leadership Pilot and web Care Monthly Retainer.
Who are Addictivity's main competitors?
Others on record are LogicMelon, Bullhorn, Vincere and Broadbean. Direct peers are Appcast, Recruitics and Talroo. Broad incumbents are LinkedIn Talent Solutions, Phenom People and Indeed Hire.
Does Addictivity have an API?
No public API is recorded for Addictivity.
What industry is Addictivity in?
Addictivity's product category is Recruitment Marketing Services. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 54181 and its SIC code is 7311.