Capsiva
Capsiva is a US-based, privately held company that develops and sells FDA-compliant homeopathic topical pain relief products, primarily serving US and Canadian consumers seeking relief from minor arthritis, joint, and muscle pain.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Capsiva does
Description of technology: Capsiva is a privately held, for-profit company founded in 2017 that develops and sells topical homeopathic over-the-counter pain relief products. The company is headquartered with an operational returns-processing presence in Clinton Township, Michigan. Its core technology is a proprietary, trade-secret homeopathic formula that combines capsicum annuum (containing capsaicin) and arnica montana to deliver the pain-relieving properties of capsaicin without the heat sensation or side effects typical of conventional capsaicin products. The formula is FDA compliant and registered under NDC 72522 as a homeopathic topical OTC product; product claims are framed under traditional homeopathic practice and are not FDA-evaluated.
Products and customer base: Capsiva's catalog is intentionally narrow, comprising two SKUs, both priced at $24.95: the Capsiva Arthritis Pain Relief Gel (3oz) and the Capsiva Arthritis Pain Relief Roll-On (3oz). Products are positioned to temporarily relieve minor arthritis pain, joint discomfort, and general muscle aches. The end customer is the individual consumer; primary use cases target adults with minor arthritis and joint pain, with a secondary segment for general consumers seeking relief from minor aches and pains.
Go-to-market: Capsiva operates a direct-to-consumer model through its own Shopify e-commerce site and an email newsletter funnel, supported by organic social presence on Facebook, Instagram, and YouTube. Distribution is augmented by marketplace (Amazon branded storefront) and physical retail placement at Meijer, Kroger, CVS, and Walmart. Geographically, the company sells within the United States and has localized for Canada via its e-commerce site. Reported company size is 1-10 employees, and no funding rounds, parent company, or institutional investor information is disclosed.
Capsiva firmographics
Firmographics- Name
- Capsiva
- Legal name
- Capsiva
- Website
- https://capsiva.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Capsiva is a US-based, privately held company that develops and sells FDA-compliant homeopathic topical pain relief products, primarily serving US and Canadian consumers seeking relief from minor arthritis, joint, and muscle pain.
- Ownership category
- akta.pro rank
Capsiva industry classification
Industry- Product category
- Topical Pain Relief
- akta.pro primary industry
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)
- akta.pro secondary industry
- Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA)
Keywords
Capsiva business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Topical Pain Relief Products: Capsiva generates revenue through the sale of its topical arthritis pain relief gel and roll-on products, sold as one-time purchases through direct e-commerce, Amazon, and retail distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Arthritis Pain Relief Gel (3oz) |
| Unit Pricing | Pay-as-you-go | Arthritis Pain Relief Roll-On (3oz) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Capsiva product offering
Product offeringCore offering
Capsiva manufactures and sells topical homeopathic pain relief products—a 3oz Arthritis Pain Relief Gel and a 3oz Arthritis Pain Relief Roll-On—formulated with a proprietary trade-secret blend of capsicum annuum (containing capsaicin) and arnica montana. The products are designed to temporarily relieve minor arthritis, joint, and muscle pain without producing the heat sensation or side effects typical of conventional capsaicin creams. They are sold directly to consumers through capsiva.com, Amazon, and major US retail chains.
Product overview
Capsiva offers a portfolio of two topical homeopathic pain relief products: the Arthritis Pain Relief Gel and the Arthritis Pain Relief Roll-On. Both products use a proprietary trade-secret formula combining capsicum annuum (containing capsaicin) and arnica montana to provide no-heat pain relief for minor arthritis pain without known side effects or drug interactions. The products are sold direct through capsiva.com and through major retail channels including Amazon, Walmart, CVS, Kroger, and Meijer.
Differentiator
Problem solved
Functional benefit
Products and services
- Capsiva Arthritis Pain Relief Gel (3oz) A topical homeopathic pain relief gel that temporarily relieves minor arthritis pain using a proprietary trade-secret formula combining capsicum annuum (containing capsaicin) and arnica montana. Features no heat, no known side effects, no known drug interactions, and is safe for all pre-existing conditions. Targeted at adult consumers seeking OTC topical pain relief.
- Capsiva Arthritis Pain Relief Roll-On (3oz) A roll-on topical formulation of Capsiva's homeopathic pain relief gel that temporarily relieves minor arthritis pain using the same proprietary capsicum annuum and arnica montana formula. Delivers the same no-heat, no-side-effects, no-drug-interactions benefits in an easy-to-apply roll-on format. Targeted at adult consumers seeking convenient, no-mess OTC topical pain relief.
Companies that use Capsiva
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Capsiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Capsiva partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MeijercoreMeijer is a major Midwestern retail chain where Capsiva products are available for in-store purchase. Part of Capsiva's retail distribution strategy.
- KrogercoreKroger is a major national grocery and retail chain offering Capsiva products in stores. Key retail distribution partner.
- CVScoreCVS is a national pharmacy and health retailer carrying Capsiva pain relief products. Strategic placement in health-focused retail environment.
- WalmartcoreWalmart offers Capsiva products both in-store and online through their e-commerce platform. Major retail distribution partner.
- AmazoncoreAmazon serves as Capsiva's primary online marketplace, featuring a branded Amazon store page for product sales alongside retail distribution.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Capsiva competitors and assessment
Company assessmentBroad incumbents
- Hyland's: Established US homeopathic brand carried in the same natural/health retail channels as Capsiva; relevant as a peer on homeopathic regulatory positioning rather than direct pain-relief competition.
- Boiron: Largest US homeopathic medicines manufacturer (Arnicare, Oscillococcinum); the most relevant comparability is on the homeopathic regulatory framework and retail homeopathic shelf, not direct product overlap.
Emerging players
- Blue-Emu: Specialty topical pain relief brand (emu oil-based cream) targeting arthritis and muscle pain; competes in the same shelf and end-use cases as Capsiva, primarily in US retail and DTC.
- Penetrex: D2C-focused topical pain relief brand for joint, nerve, and inflammation-related pain; comparable e-commerce-led model and target demographic to Capsiva, though broader in claim scope.
Direct peers
- Tiger Balm: Iconic topical pain relief brand (camphor/menthol/capsaicin variants) sold OTC in mass retail; directly competes with Capsiva for the same minor arthritis and muscle pain use cases.
- Real Time Pain Relief: Direct-to-consumer topical pain relief brand selling through Amazon and retail; comparable D2C-plus-retail model and similar arthritis/joint pain positioning to Capsiva.
- Stopain (NFI Consumer Healthcare): Topical pain relief spray/roll-on/gel line sold in CVS, Walmart, and Amazon; competes in the same OTC pain-relief category and formats (including roll-on) as Capsiva.
- Biofreeze (Performance Health): Leading topical analgesic brand using menthol-based cooling for arthritis and muscle pain; sold through the same retail pharmacy and professional (chiropractic/PT) channels as Capsiva.
- Chattem (Sanofi Consumer Healthcare): Sanofi's US consumer health arm markets Capzasin (capsaicin-based topical pain relief) and Icy Hot, the most direct competitors to Capsiva in topical arthritis and muscle pain relief. Identical active ingredient platform and same retail channels.
- Aspercreme (Chattem/Sanofi): Sanofi/Chattem's lidocaine-based topical analgesic targeting arthritis pain; competes head-to-head with Capsiva in the same OTC pain-relief shelf set with a similar no-heat/no-odor positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Capsiva social profiles
Digital presenceCapsiva compliance and trust
Trust signalCompliance1 record
Capsiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capsiva leadership team
Management profileNumber of profiles
Profiles1 record
Capsiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capsiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capsiva
What does Capsiva do?
Capsiva manufactures and sells topical homeopathic pain relief products—a 3oz Arthritis Pain Relief Gel and a 3oz Arthritis Pain Relief Roll-On—formulated with a proprietary trade-secret blend of capsicum annuum (containing capsaicin) and arnica montana. The products are designed to temporarily relieve minor arthritis, joint, and muscle pain without producing the heat sensation or side effects typical of conventional capsaicin creams. They are sold directly to consumers through capsiva.com, Amazon, and major US retail chains.
Is Capsiva a public or private company?
Capsiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capsiva founded?
Capsiva was founded in 2017. It employs 1 to 10 people.
How does Capsiva make money?
One revenue line is on record: topical Pain Relief Products.
Who are Capsiva's main competitors?
Broad incumbents on record are Hyland's and Boiron. Emerging players are Blue-Emu and Penetrex. Direct peers are Tiger Balm, Real Time Pain Relief, Stopain (NFI Consumer Healthcare), Biofreeze (Performance Health), Chattem (Sanofi Consumer Healthcare) and Aspercreme (Chattem/Sanofi).
Does Capsiva have an API?
No public API is recorded for Capsiva.
What industry is Capsiva in?
Capsiva's product category is Topical Pain Relief. Its primary akta.pro industry code is CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief), with a secondary code of HLAIADAA, Pain Relief & Anti-Inflammatory (Analgesics).