Lab 212
Lab 212 is a São Paulo-based creative agency offering branding, web and app development, digital marketing, events, and video production services to 60+ enterprise clients across technology, consulting, insurance, and other sectors in Brazil.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lab 212 does
Lab 212 is a private Brazilian creative agency founded in 2010 and headquartered in São Paulo. The company delivers a portfolio of communication services across five core categories: Branding (logo, naming, storytelling, pitch decks, template libraries), Web & Apps (websites, apps, landing pages, custom systems), Digital Marketing (campaigns, paid media, social media management, RD Station and Mailchimp integration, email flows), Events (conferences, trade shows, brand activations, corporate events), and Videos (corporate videos, commercials, motion design). Technology is built primarily on the WordPress ecosystem, with specialized expertise in Elementor, WooCommerce, and Visual Composer page builders, supplemented by marketing automation (RD Station, Mailchimp) and security tools (reCAPTCHA).
The agency generates revenue through three streams: project-based creative services, monthly retainer engagements (Fee Mensal) for ongoing clients such as Avita, and tiered WordPress maintenance subscriptions (Protection Plan at R$720/month, Update Plan at R$1,280/month, Analysis Plan at custom pricing). Distribution is direct sales-led, with portfolio website, organic social media, and contact-form inquiries as primary acquisition channels. The customer base spans 60+ enterprise clients across technology (AWS, Adobe, Accenture), insurance (Avita), consulting (Kearney, Cattali, Ponto Futuro), education (Escola Santi, FEA USP), logistics (Aurora EADI Sorocaba), manufacturing (Brasilata), legal (Galante Sociedade de Advogados), entertainment (Teatro UOL), and sustainability (ESG Hub). The company is bootstrapped with no disclosed external funding and operates primarily within Brazil, though it serves global brands requiring Brazilian-market execution.
Lab 212 firmographics
Firmographics- Name
- Lab 212
- Legal name
- lab212
- Website
- https://lab212.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lab 212 is a São Paulo-based creative agency offering branding, web and app development, digital marketing, events, and video production services to 60+ enterprise clients across technology, consulting, insurance, and other sectors in Brazil.
- Ownership category
- akta.pro rank
Lab 212 industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Lab 212 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lab 212 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-based creative services: Co-creation with clients to deliver bold projects in branding, communication and engagement. Includes branding, websites, apps, digital marketing campaigns, events, and video production.
- Monthly retainer (Fee Mensal): Ongoing monthly retainer model for continuous client support, as seen with clients like AVITA for social media management, website maintenance, and content development.
- WordPress maintenance plans: Recurring monthly subscription plans for WordPress website maintenance including updates, security, backups, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Protection Plan - 4 hours/month |
| Subscription | Monthly | Update Plan - 8 hours/month |
| Other | Monthly | Analysis Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Lab 212 product offering
Product offeringCore offering
Lab 212 is a Brazilian creative agency that co-creates with clients to deliver projects across five service lines: Branding (logo, naming, storytelling, pitch decks), Web & Apps (WordPress-based websites, apps, landing pages, hotsites, custom systems, and monthly maintenance), Digital Marketing (campaigns, paid media, social media management, RD Station funnels, email marketing), Events (trade shows, conferences, corporate parties, brand activations), and Videos (corporate videos, commercials, motion design). The agency also sells tiered monthly WordPress maintenance subscription plans (Protection Plan, Update Plan, Analysis Plan) targeted at businesses with existing WordPress sites.
Product overview
Lab 212 is a creative agency offering a portfolio of communication and digital services organized around five core offerings: Branding (logo, naming, storytelling, pitch decks), Web & Apps (websites, apps, custom systems, WordPress maintenance), Digital Marketing (campaigns, paid media, social media, email flows), Events (conferences, activations, corporate events), and Videos (commercials, motion design). The company also provides structured WordPress maintenance through tiered monthly plans (Protection Plan, Update Plan, Analysis Plan) that offer incremental hours and features for ongoing site management.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Strategic branding services including logo design, naming, slogan and tagline creation, key visual development, storytelling, pitch decks, template libraries, corporate videos, OOH campaigns, and social media branding. Designed for enterprise and mid-market clients seeking end-to-end brand identity work.
- Web & Apps Full-stack web and app development services including apps, websites, landing pages, hotsites, custom systems, blog maintenance, and monthly website maintenance with plugin updates and security support, built primarily on WordPress with Elementor, Visual Composer, and WooCommerce. Targeted at businesses seeking custom digital products.
- Digital Marketing Online marketing services including campaigns, paid media, social media management and monitoring, RD Station sales-funnel support, content classification, post copy and design, and email marketing flows. Targeted at brands looking to grow online presence.
- Events Event management services covering trade shows, conventions, conferences, workshops, corporate parties, sport events, brand activations, internal marketing, engagement campaigns, pre- and post-event strategy, holiday office parties, and team building activities. Targeted at enterprise and mid-market clients running events in Brazil.
- Videos Video production services including corporate videos, commercial spots, advertising campaigns, social media clips and GIFs, scriptwriting, high-tech video capture, directing and editing, and motion design. Targeted at brands needing video content across channels.
- WordPress Maintenance Plans Recurring monthly WordPress website maintenance service with three tiers — Protection Plan (4 hours/month of WordPress, theme, plugin, and PHP updates, basic content updates, security tests, SSL configuration, domain expiration alerts, quarterly hosting scans, virus alerts), Update Plan (all Protection features plus 8 hours/month, ongoing support, form testing, SEO configuration, mobile performance, content updates, and blog publishing up to 4 posts/month), and Analysis Plan (personalized analysis and planning at consultation-based pricing). Targeted at businesses that already have WordPress hosting, domain, and website and need ongoing maintenance and security.
Companies that use Lab 212
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles2 records
Lab 212 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Lab 212 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lab 212 competitors and assessment
Company assessmentDirect peers
- AlmapBBDO: Top-ranked Brazilian creative agency and BBDO network affiliate providing branding, advertising, and digital campaigns. Closely comparable in geography, client profile, and full-service creative model.
- Lew'Lara\TBWA: Brazilian creative agency combining TBWA's global network with local execution. Comparable integrated services and enterprise clients, directly competing for the same briefs in Brazil.
- WMcCann: Major Brazilian advertising and digital agency within the McCann Worldgroup network. Comparable scope (branding, digital, events) and enterprise client base within the São Paulo market.
- DPZ&T: One of Brazil's leading independent creative advertising agencies based in São Paulo, offering branding, digital, and integrated campaigns for enterprise clients. Directly comparable to Lab 212 in service scope, geography, and target market.
- Africa Creative: Brazilian independent creative agency known for bold, integrated campaigns. Closely comparable creative positioning, full-service offering, and São Paulo footprint.
- Huge: Global digital experience agency offering branding, web, and integrated marketing services. Comparable service mix targeting enterprise digital transformation mandates, though primarily US-based.
- Isobar Brazil: Dentsu-owned digital creative agency with operations in Brazil focused on digital experience, branding, and marketing technology. Direct competitor for digital-first enterprise clients.
Broad incumbents
- Ogilvy Brazil: WPP-owned global agency with deep Brazilian presence across advertising, digital, PR, and consulting. A broad incumbent competing for enterprise creative and integrated communication work in the same region.
- VML Brazil: Global agency network with significant Brazilian operations offering branding, digital, CRM, and marketing technology. Competes with Lab 212 for enterprise digital mandates but operates at meaningfully larger scale.
- Publicis Brazil: Global holding company with major Brazilian operations spanning creative, media, digital, and commerce. Competes for enterprise-level integrated communication mandates across the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lab 212 social profiles
Digital presenceLab 212 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lab 212 leadership team
Management profileNumber of profiles
Lab 212 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lab 212 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lab 212
What does Lab 212 do?
Lab 212 is a Brazilian creative agency that co-creates with clients to deliver projects across five service lines: Branding (logo, naming, storytelling, pitch decks), Web & Apps (WordPress-based websites, apps, landing pages, hotsites, custom systems, and monthly maintenance), Digital Marketing (campaigns, paid media, social media management, RD Station funnels, email marketing), Events (trade shows, conferences, corporate parties, brand activations), and Videos (corporate videos, commercials, motion design). The agency also sells tiered monthly WordPress maintenance subscription plans (Protection Plan, Update Plan, Analysis Plan) targeted at businesses with existing WordPress sites.
Is Lab 212 a public or private company?
Lab 212 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lab 212 founded?
Lab 212 was founded in 2010. It employs 11 to 50 people.
Where is Lab 212 based?
Lab 212 is headquartered in São Paulo, Brazil, in the Latin America region.
How does Lab 212 make money?
Three revenue lines are on record. Project-based creative services are the primary driver. The others are monthly retainer (Fee Mensal) and wordPress maintenance plans.
Who are Lab 212's main competitors?
Direct peers on record are AlmapBBDO, Lew'Lara\TBWA, WMcCann, DPZ&T, Africa Creative, Huge and Isobar Brazil. Broad incumbents are Ogilvy Brazil, VML Brazil and Publicis Brazil.
Does Lab 212 have an API?
No public API is recorded for Lab 212.
What industry is Lab 212 in?
Lab 212's product category is Creative Agency Services. Its primary akta.pro industry code is MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 541810 and its SIC code is 7311.