M3F Festival

What M3F Festival does

M3F Festival is a privately held, for-profit live music event business founded in 2004 and based in Phoenix, Arizona. The company organizes an annual two-day music festival held at Steele Indian School Park in Central Phoenix, featuring 25+ artists across three stages along with art installations, local food vendors, and on-site bars. Attendance spans single-day and multi-day passes for general audiences as well as families with children 12 and under, who are admitted free with a ticketed adult.

Revenue is generated primarily through ticket sales across three distinct tiers — General Admission, VIP Experience, and the limited-capacity Club Pass launched in 2026 — plus on-site concessions and merchandise, and affiliate commissions from three official hotel partners (Rise Uptown, The Clarendon, and Home2 Suites by Hilton). Ticketing is fulfilled through a single third-party platform (Tixr), with all digital marketing, artist discovery content (Spotify playlist), and community engagement (ambassador, street team, volunteer, and content creator programs) handled via the festival's owned channels. The festival is positioned around accessibility, cashless payment, and sustainable transportation via Valley Metro Light Rail and rideshare, with no on-site parking.

The business is operated by a small core team of 11-50 staff under founder John Largay, with operational references to an entity called "oh wow company" surfaced via the [email protected] contact address. M3F Festival has no proprietary technology platform, no disclosed funding, and operates as a single-venue, single-weekend-per-year regional event business whose growth depends on ticket mix, pricing, and attendance density rather than software scale.

Name

M3F Festival

Website

https://m3ffest.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

M3F Festival operates an annual two-day, three-stage music festival at Steele Indian School Park in Phoenix, Arizona, selling General Admission, VIP, and Club Pass tickets directly to consumers and diversifying revenue through concessions, merchandise, and hotel partner referrals.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festival
• Ticket sales
• Music entertainment
• Event hospitality
• Festival production

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling festival passes including General Admission, VIP, and Club Pass tiers. Tickets are sold through the Tixr platform.
2. Hotel Partnerships: Revenue from hotel partnership arrangements including Rise Uptown Hotel (offering 18% commission discount to festival attendees), The Clarendon Hotel and Spa, and Home2 Suites by Hilton.
3. Concessions and Merchandise: Revenue from food, beverage, and merchandise sales throughout Steele Indian School Park during the festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

M3F Festival operates an annual two-day music festival in Phoenix, Arizona at Steele Indian School Park featuring more than 25 performances across three stages. The event sells tiered ticket packages (General Admission, VIP Experience, and Club Pass) providing access to live music, food and beverage vendors, and curated on-site experiences. Hotel partner programs with three Phoenix properties offer attendees bundled lodging options tied to ticket purchases.

Product overview

M3F Festival is an annual two-day music festival held at Steele Indian School Park in Phoenix, Arizona, offering tiered ticketing experiences. The product portfolio consists of three distinct ticket tiers: General Admission (GA) providing base festival access with 25+ performances across three stages, VIP Experience offering enhanced viewing areas and expedited entry, and The Club Pass as a premium limited-capacity offering with backstage access and all-inclusive amenities. All tiers include access to the festival grounds, food vendors, bars, and art installations.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission (GA) — Two-Day Pass Two-day festival pass granting standard access to all three performance stages, food and beverage vendors, and general festival grounds at Steele Indian School Park on March 6–7, 2026; intended for individual festival attendees aged 13 and above.
• VIP Experience — Two-Day Pass Two-day festival pass including all General Admission benefits plus access to air-conditioned VIP lounges with elevated stage viewing, premium bars, dedicated food vendors, and private restrooms; targeted at attendees seeking an enhanced on-site experience.
• Club Pass — Two-Day Pass Two-day top-tier festival pass including all VIP Experience benefits plus golf cart shuttle service on-site, concierge service, private bar access, and exclusive stage viewing area; targeted at premium experience-seeking attendees.
• Hotel Partner Stay Packages Discounted hotel room blocks offered through partner properties Rise Uptown, The Clarendon, and Home2 Suites by Hilton, providing bundled lodging options for out-of-town festival attendees traveling to the Phoenix event.

Quantifiable outcome

• No parking available - encourages sustainable transportation options

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Rise Uptown HotelminorGTM or Marketing PartnerOfficial hotel partner offering 18% discount on weekend stays (Friday & Saturday night). Located 5-minute drive from festival grounds with Light Rail stops connecting to M3F entrance. Partnership includes discount code M3F for festival attendees.
• The Clarendon Hotel and SpaminorGTM or Marketing PartnerOfficial hotel partner located 1 mile from festival (2-minute drive or 10-minute walk). Features spacious pools, on-site restaurant and bar, and central courtyard pool. One of the closest hotels to the festival venue.
• Home2 Suites by HiltonminorGTM or Marketing PartnerOfficial hotel partner located 4.5 miles from festival (~17-minute drive) in Downtown Phoenix. Close to major venues including Footprint Center and Chase Field. Includes complimentary breakfast and kitchen nook in rooms. Group code CHTM3F available for festival rates.
• Valley Metro Light RailminorGTM or Marketing PartnerPublic transportation partner providing access to the festival. Light Rail stop at Indian School / Central Ave is located directly off the festival venue. Crosswalk at Central Ave provides access to festival entrance at S Herrera Way.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bonnaroo Music & Arts Festival: Multi-stage, multi-day music and arts festival held annually with tiered ticketing (GA, VIP, Platinum) and an emphasis on community programming. Shares M3F's family-friendly positioning and festival-meets-arts positioning.
• Coachella (Goldenvoice / AEG): Operates a flagship multi-stage, multi-day ticketed music and arts festival in Indio, California. Direct comparable on tiered ticketing, art activations, and sponsor ecosystem, though at materially larger scale than M3F.
• Life is Beautiful: Las Vegas-based multi-stage music, art, and culinary festival with tiered ticketing and a comparable mix of headliners, art installations, and food/beverage vendor programming.
• Austin City Limits Music Festival: Two-weekend, multi-stage ticketed music festival in Zilker Park, Austin, with GA, VIP, and premium tiers and on-site food/concessions. Directly comparable on production model, tier architecture, and public-park venue.
• Outside Lands: San Francisco multi-stage music, food, wine, and arts festival held in Golden Gate Park. Closely analogous as a city-park music festival with art and culinary activations and three-day programming.

Emerging players

• CRSSD Festival: San Diego electronic/indie-leaning festival with tiered ticketing and a similar size envelope to M3F, providing a useful comparable for tier pricing and audience scaling at the regional festival tier.

Broad incumbents

• AEG Presents: Global live entertainment promoter behind Coachella and other flagship festivals. Broad incumbent in the festival space that affects M3F's access to touring talent, festival sponsorship, and ticketing channels.
• Live Nation Entertainment: The largest global live entertainment promoter and ticketing operator. Relevant as the dominant incumbent shaping talent economics, ticketing infrastructure, and festival sponsorship against which M3F competes and partners.

Regional players

• Innings Festival: Arizona-based (Tempe) multi-stage festival combining music and MLB spring-training themes; highly comparable regionally as another Phoenix-metro festival competitor targeting overlapping audiences.

Others

• Phoenix Festival Companies (Oh Wow Company): The contact email on M3F's site routes through ohwowcompany.com, indicating M3F may be operated by or closely tied to a Phoenix-based festival production entity. Listed for governance/operations adjacency rather than direct competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/m3ffest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M3F Festival