Coachella

What Coachella does

Coachella Valley Music and Arts Festival, dba Coachella, is a privately held annual music festival founded in 1999 and operated by Goldenvoice, a subsidiary of Anschutz Entertainment Group's AEG Presents. The festival runs over two weekends at the Empire Polo Club in Indio, California, drawing approximately 250,000 attendees per edition and selling out months in advance. Its product portfolio centers on tiered three-day wristband passes (General Admission at $549-$699 and VIP/"12 Peaks" at $1,249-$1,399) sold through AXS, augmented by car and premium glamping packages, lockers, shuttle and hotel bundles via Valley Music Travel, official merchandise, on-site food and beverage concessions, and a YouTube-powered global 4K livestream. A diversified sponsorship portfolio across American Express, Heineken, Coca-Cola, Google/Pixel, Rivian, Alaska Airlines, Marriott, Red Bull, Gap, and Absolut provides a second major revenue engine alongside ticket sales.

Underlying technology includes AXS-integrated ticketing, RFID wristbands for entry and cashless payments, a dedicated iOS/Android mobile app for schedules, maps, and wristband registration, and the Coachella Quests gamification and NFT ticketing layer built on the Avalanche blockchain with OpenSea wallet integration. A Google Gemini-powered AI photo experience and an exclusive Google Pixel livestream of the Quasar stage represent the festival's first material AI and exclusive content investments. Distribution spans direct-to-consumer sales through coachella.com, the AXS platform, Valley Music Travel packages, and YouTube for remote global audiences.

The business model is event-driven and diversified: primary monetization comes from tiered ticket sales, a deep multi-category sponsorship program, on-site concessions, merchandise, hospitality/camping upsells, and streaming/advertising revenue from YouTube. The addressable customer base spans music enthusiasts and festival-goers, international travelers, families, and high-net-worth VIP buyers, with pricing tiers and add-ons designed to capture spend across each segment. Coachella's economic footprint is significant: the festival and sister event Stagecoach together generate over $700 million annually for California's economy, with Coachella alone carrying an estimated $908 million media impact value per edition.

Name

Coachella

Legal name

Coachella Valley Music and Arts Festival

Website

https://coachella.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Coachella Valley Music and Arts Festival is a privately held, two-weekend annual music festival at Empire Polo Club in Indio, California, drawing roughly 250,000 attendees per edition via tiered GA and VIP passes, diversified sponsorships, premium camping, merchandise, and a YouTube-powered global livestream.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festival
• Festival passes
• Camping packages
• Sponsor activations
• Live entertainment events

Headquarters

HQ city

Indio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from tiered ticket pricing including General Admission and VIP passes. Multi-weekend passes and early bird pricing drive sales. Sold out 7 months in advance.
2. Sponsorship & Brand Partnerships: Multi-tiered sponsorship program including official payment partners, beverage sponsors, technology sponsors, apparel partnerships, and hospitality collaborations
3. Food & Beverage Concessions: On-site food and beverage operations across multiple vendors and partner brands
4. Merchandise Sales: Official festival merchandise including apparel and collectibles sold at venue and online
5. Camping & Hospitality Packages: On-site camping accommodations and premium hospitality packages including glamping options
6. Ancillary Services: Locker rentals, parking fees, shuttle services, and premium transportation options
7. Media & Streaming Rights: YouTube livestream and media content licensing generating advertising and streaming revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Coachella Valley Music and Arts Festival is an annual multi-weekend live music and arts festival held at the Empire Polo Club in Indio, California. The core offering is the festival pass wristband system (General Admission and VIP) granting access to all stages and grounds across three days per weekend. The portfolio extends to camping and glamping packages, hotel bundles, lockers, official merchandise, food and beverage concessions, the Coachella Quests blockchain loyalty platform, and a global YouTube livestream.

Product overview

Coachella Valley Music and Arts Festival is a major annual music festival held at Empire Polo Club in Indio, California. The core offering is the Festival Pass wristband system (ticketed via AXS) providing access to all stages and grounds across three days. The festival operates on a two-weekend format with essentially identical lineups (except for the Quasar stage). The product portfolio includes core festival passes in GA and VIP tiers, enhanced experiences through add-on camping packages (ranging from basic car camping to premium La Campana glamping), locker rentals (GA and charging variants), hotel/shuttle packages via Valley Music Travel, official merchandise with exclusive collaborations, and the Coachella Quests blockchain-powered loyalty platform. The festival also provides extensive accessibility services, food and beverage offerings, and wellness programming. All transactions are cashless, with American Express as the official payment partner and YouTube as the streaming partner.

Differentiator

Problem solved

Functional benefit

Brands

• Coachella Quests: Loyalty and gamification platform powered by Avalanche blockchain where fans participate in virtual and physical experiences to earn NFTs and rewards.
• Carpoolchella
• Refresh Room
• GV Black

Products and services

• Festival Passes

Quantifiable outcome

• Nearly 250,000 attendees across two weekends generating $700M+ economic impact for California

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• American ExpressflagshipGTM or Marketing Partner · 1 January 2025Official payment partner offering exclusive benefits and promotions for Card Members purchasing Coachella tickets and experiences
• YouTubeflagshipStrategic or Co-development Partner · 1 January 2025Official livestream partner providing 4K quality global broadcasts of festival performances to worldwide audience
• GoldenvoiceflagshipStrategic or Co-development Partner · 1 January 2025Official promoter and producer of the Coachella Valley Music & Arts Festival, handling all festival operations and artist bookings
• AEG PresentsflagshipStrategic or Co-development Partner · 1 January 2025Parent company and entertainment conglomerate supporting Coachella's global operations and expansion
• Google GeminicoreTechnology or Integration · 1 January 2025AI-powered photo experience integration providing innovative photo capture and enhancement capabilities for festival attendees
• Google PixelcoreTechnology or Integration · 1 January 2025Official smartphone partner for capturing and sharing festival moments with exclusive content and features
• RiviancoreGTM or Marketing Partner · 1 January 2025Electric vehicle sponsor providing sustainable transportation options and branded experiences at the festival
• Alaska AirlinescoreGTM or Marketing Partner · 1 January 2025Official airline partner providing travel connections for festival attendees traveling to the Coachella Valley
• MarriottcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Official hotel partner offering accommodation packages and hospitality services for festival attendees
• HeinekencoreGTM or Marketing Partner · 1 January 2025Official beer sponsor with branded activation spaces and product offerings throughout the festival grounds
• AbsolutcoreGTM or Marketing Partner · 1 January 2025Official spirits sponsor providing cocktail experiences and branded activations
• Coca-ColacoreGTM or Marketing Partner · 1 January 2025Official beverage partner providing refreshment options across festival venues
• StarbucksminorGTM or Marketing Partner · 1 January 2025Coffee and beverage partner serving caffeinated drinks for early morning festival experiences
• Red BullcoreGTM or Marketing Partner · 1 January 2025Energy drink sponsor supporting stage productions and providing energy products
• PinterestminorGTM or Marketing Partner · 1 January 2025Social media and inspiration platform partner for festival planning and style content
• GapcoreGTM or Marketing Partner · 1 January 2025Exclusive apparel sponsor and official merchandise partner providing festival-themed clothing and merchandise
• BELLA+CANVASminorGTM or Marketing Partner · 1 January 2025Official blank apparel provider supporting merchandise production
• WavytalkminorGTM or Marketing Partner · 1 January 2025Official Hairstyling Tools Sponsor providing styling products for festival fashion experiences
• NeutrogenaminorGTM or Marketing Partner · 1 January 2025Skincare partner providing sun protection and skincare products for outdoor festival environment
• Samyang Foods/BuldakminorGTM or Marketing Partner · 1 January 2025Ramyeon and hot sauce partner providing spicy food options at festival dining experiences
• CodigominorGTM or Marketing Partner · 1 January 2025Tequila brand sponsor for premium cocktail offerings
• DorsiaminorGTM or Marketing Partner · 1 January 2025Hospitality and lifestyle brand partner for exclusive experiences
• Lollipop StarminorGTM or Marketing Partner · 1 January 2025Confectionery and sweet treat partner for festival snacks and desserts
• MagnumminorGTM or Marketing Partner · 1 January 2025Ice cream partner providing premium frozen treats
• methodminorGTM or Marketing Partner · 1 January 2025Official body wash, shampoo and conditioner sponsor providing personal care products in camping areas
• Always & SecretminorGTM or Marketing Partner · 1 January 2025Partnership for Refresh Room initiative providing feminine care products and comfortable spaces
• Avalanche BlockchaincoreTechnology or Integration · 1 January 2025Blockchain technology partner enabling NFT ticketing and Coachella Quests gamification platform
• Valley Music TravelcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Official travel partner providing hotel packages and travel arrangements for festival attendees

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bonnaroo Music & Arts Festival: Multi-day camping-oriented music and arts festival in Tennessee with comparable lineup scale, on-site camping, and multi-genre programming. Operated by Live Nation.
• Ultra Music Festival: Global EDM-focused festival brand with flagship Miami edition and international editions; comparable premium pricing, sponsorship model, and live-streamed programming.
• Outside Lands Music & Arts Festival: San Francisco-based multi-genre music festival featuring strong culinary, wine, and art components comparable to Coachella's positioning; operated by Another Planet Entertainment.
• Austin City Limits Music Festival: Two-weekend multi-genre festival in Austin, TX with comparable scale, ticketing structure, and demographic targeting; operated by C3 Presents (Live Nation).
• Glastonbury Festival: Iconic UK-based multi-genre music and arts festival with camping, art installations, and comparable cultural cachet — often cited alongside Coachella as a globally defining music festival brand.
• Stagecoach Music Festival: Country music festival held at the same Empire Polo Club venue immediately after Coachella, operated by the same parent (Goldenvoice/AEG Presents) — a sibling property with shared infrastructure and audience.
• Lollapalooza: Multi-genre music festival held annually in Chicago with international editions, featuring comparable tiered ticketing, VIP packages, and sponsorship-driven revenue model. Operated by Live Nation.
• Tomorrowland: Belgian electronic/dance music mega-festival with globally iconic brand, sold-out demand, and elaborate stage production — direct competitor for premium festival audience share.
• Governors Ball Music Festival: New York City-based multi-genre music festival with comparable lineup scope, VIP tiers, and target demographic; operated by Founders Entertainment.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company and parent of Ticketmaster; operates competing festivals globally and represents the broadest incumbent in Coachella's competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/coachella
• Instagraminstagram.com/coachella
• Xx.com/coachella
• LinkedInlinkedin.com/company/coachella-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coachella