The Burchard Group LLC

What The Burchard Group LLC does

The Burchard Group LLC is a privately-held company based in Portland, United States, operating in the personal-development and high-performance coaching industry under the Brendon Burchard brand. Its primary commercial asset is the Progress Mode Podcast Newsletter, a free weekly email publication positioned as an alternative to "stress mode, burnout mode, or frustration mode." The newsletter distributes weekly essays, seasonal content drops, elite video training, behind-the-scenes material, and PDF habits scorecards to a stated subscriber base of more than 3 million email addresses. The target customer is the "Personal Development Seeker" — an individual consumer seeking high-performance mindset coaching, unshakable joy, confidence, and personal progress.

The product is delivered through the Kajabi content platform, with subscribers self-serving via the progressmode.com website. The company's core technology stack is Kajabi's storefront and email-distribution infrastructure; no proprietary technology beyond the content library is evident. Terms and Privacy links route to growthday.com, indicating that GrowthDay is the operational and legal backbone for the company's paid offerings. The company does not operate a mobile app, does not have a public API, and has no disclosed integrations, patents, or AI/ML capabilities.

The business model is freemium. The newsletter itself is free and generates no direct revenue; it functions as a top-of-funnel acquisition channel. Monetization occurs via upsells to paid Burchard products, most prominently GrowthDay Ultra (a paid private-group membership application) and additional paid training programs associated with Burchard's High-Performance Academy. The customer base is entirely B2C/consumer, horizontally segmented by persona, with no enterprise or B2B component evidenced. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no institutional ownership information in the source data.

Name

The Burchard Group LLC

Legal name

The Burchard Group LLC

Website

https://brendonburchard.com

Company type

Private

Operating status

Operating

Short description

The Burchard Group LLC operates the Progress Mode Podcast Newsletter, a free weekly email publication by personal development coach Brendon Burchard that reaches 3M+ subscribers and funnels them into paid coaching programs and premium memberships via GrowthDay.com.

Ownership category

akta.pro rank

Product category

Personal Development & High-Performance Coaching

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• Personal development coaching
• High-performance training
• Email newsletter content
• Mindset coaching programs
• Online learning platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Newsletter (Free Lead Magnet): Free newsletter serves as a lead generation and customer acquisition tool. The newsletter itself is free, with revenue generated through upsells to paid products, private groups (GrowthDay Ultra), video training programs, and other premium Brendon Burchard offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Burchard Group LLC operates the Progress Mode Podcast Newsletter by Brendon Burchard, a free weekly email newsletter that delivers life-changing essays, seasonal content drops, elite video training, behind-the-scenes content, and PDF habits scorecards focused on high-performance mindset and personal development. The free newsletter serves as a customer acquisition channel that funnels subscribers into paid offerings such as Brendon Burchard's private group (GrowthDay Ultra) and additional paid training programs.

Product overview

The Burchard Group LLC operates a single core product offering: the Progress Mode Podcast Newsletter by Brendon Burchard. This is a free email newsletter-based content platform that delivers weekly essays, seasonal content drops, elite video training, and behind-the-scenes surprises to subscribers. The product is positioned as an alternative to 'stress mode, burnout mode, or frustration mode,' aiming to help readers achieve unshakable joy, confidence, and progress. The newsletter serves a community of over 3 million subscribers and is hosted on the Kajabi platform.

Differentiator

Problem solved

Functional benefit

Brands

• Progress Mode Podcast Newsletter: Brendon Burchard's free weekly newsletter offering essays, season drops, elite free video training, and behind-the-scenes content focused on high-performance mindset and personal growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Mindvalley: Edtech/personal-growth platform publishing courses and free content via email, serving the same personal-development seeker persona with paid cohort-based programs.

Direct peers

• James Clear (Atomic Habits): Personal-development newsletter operator with millions of subscribers and a similar free-to-paid funnel built around habits and performance content; serves the same target persona.
• Lewis Howes (School of Greatness): Personal-development podcast operator with a large audience and free newsletter funnel to paid products, addressing the same high-performance mindset niche.
• Brendon Burchard / GrowthDay: The paid private-group ecosystem (GrowthDay Ultra) that the Progress Mode newsletter funnels into; operates Brendon Burchard's coaching/training products and shares the same audience.
• Robin Sharma (The Robin Sharma Mastery Systems): Personal-brand leadership/high-performance coach with newsletter-led acquisition and paid programs targeting overlapping professional and self-improvement audiences.
• Tony Robbins (Tony Robbins Companies): The largest direct competitor in the high-performance coaching and personal-development space; runs paid events, coaching programs, and a free newsletter/email audience in the same category.
• Marie Forleo (Marie Forleo International / B-School): Personal-brand coach with free newsletter lead-magnet funneling into paid flagship programs, targeting a similar self-improvement/professional-development audience segment.
• Hal Elrod (Miracle Morning brand): Personal-development author/coach with a large email list, free lead magnets (book samples, challenges), and paid book-based training programs targeting similar personal-development seekers.
• Tim Ferriss (The Tim Ferriss Show / 4-Hour brand): Personal-brand operator with a massive email list, a flagship podcast, and paid premium programs that funnel free subscribers into paid offerings — structurally identical GTM motion.
• Ed Mylett (Ed Mylett brand): High-performance speaker/coach running a large email newsletter list and paid programs that funnel free subscribers into premium offerings in the same vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/BrendonBurchard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Burchard Group LLC