Oise Tourism
Oise Tourisme is the public departmental tourism development agency of Oise, France, funded by the Conseil Départemental and serving accommodation providers, activity operators, Offices de Tourisme, local authorities, and tourism investors with classification, labelling, observatoire, and digital marketplace services.
- Company typePrivate
- Founded-
- HeadquartersBeauvais, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oise Tourism does
Oise Tourisme, formally the Agence de Développement Touristique de l'Oise (ADT60), is a public departmental tourism development agency created and funded by the Conseil Départemental de l'Oise, headquartered in Beauvais. Its statutory mission is to engineer, structure, and promote the tourism economy of the Oise department. It serves four principal client groups: tourism professionals (accommodation providers, activity operators, restaurateurs), Offices de Tourisme, local authorities, and investors with inbound project enquiries (more than 50 per year).
The agency's core product stack combines a departmental Tourism Observatory, the Tourinsoft/SIT information system integrated with the national DATAtourisme platform, official classification and labelling services (meublé de tourisme, Bistrots de Pays, Vignobles & Découvertes), and accompaniment/consulting offers (SADI, strategy days, e-reputation, channel-manager setup). Recent digital extensions include the Oise Rando hiking mobile application launched in October 2024 and the oise.fun transactional marketplace launched in mid-2025. Distribution is anchored by the Oise franchise of Gîtes de France, embedded in a national federation of roughly 42,000 owners across 92 departments.
The business model is a hybrid of public funding and transactional fees. Operating income is dominated by the departmental subvention from the Conseil Départemental de l'Oise. Supplementary revenue comes from classification visit fees (~€160 per visit), label fees (~€200 over three years), strategy and accompaniment services priced at ~€480 per day or ~€2,800 for the SADI package, and emerging commissions/bookings through oise.fun. The agency does not disclose turnover; budgets of comparable French departmental ADTs typically fall in the low single-digit-euro millions.
Oise Tourism firmographics
Firmographics- Name
- Oise Tourism
- Legal name
- Agence de Développement Touristique de l'Oise (ADT60)
- Website
- https://oisetourisme-pro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oise Tourisme is the public departmental tourism development agency of Oise, France, funded by the Conseil Départemental and serving accommodation providers, activity operators, Offices de Tourisme, local authorities, and tourism investors with classification, labelling, observatoire, and digital marketplace services.
- Ownership category
- akta.pro rank
Oise Tourism industry classification
Industry- Product category
- Tourism Development Services
- NAICS
- Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Domestic/In-Country Multi-Day Tour Operators (THAKADAL)
Keywords
Where Oise Tourism is headquartered
LocationHeadquarters
- HQ city
- Beauvais
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Oise Tourism business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Public funding and institutional support: As a departmental tourism development agency (ADT60), Oise Tourism is primarily funded by the Conseil Départemental de l'Oise and other public bodies. Services to tourism professionals are largely free or subsidized.
- Classification and inspection services: Fees for hosting classification visits (meublé de tourisme: 160€ + 80€ per additional), Accueil Vélo label (200€ for 3 years), and various paid training/workshop services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Meublé de tourisme classification visit |
| Subscription | Multi-year contract | Accueil Vélo label subscription |
| Unit Pricing | Multi-year contract | Prestataire network animation strategy |
| Hybrid | Multi-year contract | SADI methodology |
| Other | Multi-year contract | Tourism development strategy for territories |
| Transaction based/ take rate | Pay-as-you-go | Marketplace sales commissions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Oise Tourism product offering
Product offeringCore offering
Oise Tourisme is the public tourism development agency of the Oise department, providing professional services including tourism advisory, training, accommodation classification (Gîtes de France, Accueil Vélo), and a territorial data observatory. It also operates the oise.fun marketplace, aggregating leisure activities and experiences from third-party providers across the Oise department for consumer discovery.
Product overview
Oise Tourisme operates as the departmental tourism development agency (ADT60) offering a unified platform of services for tourism professionals. The core offerings include: the oise.fun marketplace for selling leisure activities online; the SIM/Tourinsoft platform for managing tourism information and offerings; comprehensive accompaniment programs covering training, business creation support, digital marketing, and certification assistance; the Tourism Observatory providing statistical data and market analysis; and investment facilitation services. The organization provides practical training, expert consulting, and support for tourism businesses across various stages from creation to promotion.
Differentiator
Problem solved
Functional benefit
Brands
- oise.fun: A departmental online marketplace launched in 2025 for booking leisure activities in the Oise.
- Gîtes de France Oise
- Les Relayeurs
- Louison Pignon
- Bistrot de Pays de l'Oise
Products and services
- oise.fun Online marketplace for leisure activities and experiences in the Oise department, aggregating third-party providers and offering discovery and booking for consumers.
- Tourinsoft / SIM (Système d'Information Mutualisé) Departmental data management platform aligned with the DATAtourisme national standard, used to collect, manage, and distribute tourism supply information for the Oise territory.
- Accompagnements (Tourism support programs) Tailored advisory and support programs for tourism professionals covering project development, classification, and operational improvement.
- Observatoire du Tourisme Departmental tourism observatory providing market intelligence, economic data, and visitor analytics to professionals and public stakeholders.
- Louison Pignon Family treasure-hunt product featuring cycling and walking routes across the Oise department, designed for consumer outdoor tourism.
- Investisseurs Oise Advisory and support service for tourism investors and developers evaluating projects in the Oise department, using departmental data and expertise.
- Classification and quality labels (Gîtes de France, Accueil Vélo) Official classification and quality label services for tourism accommodations, including Gîtes de France and Accueil Vélo labels, issued under the agency's departmental mandate.
Quantifiable outcome
- Over 50 investor requests matched annually with suitable properties
- +1 more outcomes
Companies that use Oise Tourism
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Oise Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oise Tourism partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AncoriscorePartnership with Ancoris, described as the French leader in business location prospecting, to support Oise Tourism's investor search services. Ancoris helps identify and connect investors with tourism development opportunities in the Oise department.
- Gîtes de FrancecoreNational accommodation network partnership. Oise Tourism hosts the local Gites de France agency, providing classification, support, and network access for accommodation providers in the Oise department. The network includes 42,000+ owners across 55,000+ accommodations in 92 departments.
- InterReg VI XTravelcoreEuropean funding program supporting the 'Les Relayeurs' community initiative to improve cyclist hospitality in Oise tourism. The program provides resources and legitimacy for the professional community building effort.
- Parc AstérixminorMajor leisure destination in Oise hosting 2.3M+ visitors (pre-pandemic). Key stakeholder in the department's tourism ecosystem representing the majority of leisure park visits.
- EuroVelo 3minorEuropean cycling route passing through Oise. Oise Tourism conducts communication campaigns and develops services for this itinerary connecting cyclists through the region.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Oise Tourism competitors and assessment
Company assessmentBroad incumbents
- Hauts-de-France Tourisme (CRT): Regional tourism committee (CRT) covering the same Hauts-de-France region as Oise Tourisme; broader geographic scope but overlapping observatoire, marketing, and provider support functions.
- Atout France: France's national tourism development agency providing strategic intelligence, quality labels (Qualité Tourisme), and international promotion—operates one tier above ADTs like Oise Tourisme.
- Gîtes de France (national): National accommodation labeling network that Oise Tourisme locally hosts and animates; comparable in network distribution and classification functions but at national scale.
Regional players
- VisitBritain: UK national tourism agency responsible for destination promotion, research/observatoire, and quality schemes—a comparable public DMO at country rather than departmental scale.
- Visit Scotland: National tourism organization for Scotland performing destination marketing, data observatory, and quality assurance—structurally analogous DMO with similar observatoire and provider services outside France.
Direct peers
- Gironde Tourisme (ADT33): Departmental tourism development agency for Gironde with the same ADT mandate, providing professional support, observatoire data, classification services, and accommodation network animation. Most structurally identical peer to Oise Tourisme.
- Loire Tourisme (ADT42): Departmental tourism agency for Loire offering professional accompaniment, observatoire, classification services, and animation of departmental tourism networks under public funding.
- Calvados Tourisme (ADT14): Departmental tourism agency for Calvados in Normandy offering accompaniment, training, observatoire, and accommodation classification—same service portfolio and public-agency governance as Oise Tourisme.
- Hérault Tourisme (ADT34): Departmental tourism agency for Hérault delivering training, classification visits, observatoire data, and provider support under public funding—directly comparable mandate and operating model.
- ADT Var Tourisme: Departmental tourism development agency for Var providing accommodation classification, observatoire, and provider accompaniment—same ADT structure as Oise Tourisme.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Oise Tourism social profiles
Digital presenceOise Tourism compliance and trust
Trust signalCompliance3 records
Oise Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oise Tourism leadership team
Management profileNumber of profiles
Profiles10 records
Oise Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oise Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oise Tourism
What does Oise Tourism do?
Oise Tourisme is the public tourism development agency of the Oise department, providing professional services including tourism advisory, training, accommodation classification (Gîtes de France, Accueil Vélo), and a territorial data observatory. It also operates the oise.fun marketplace, aggregating leisure activities and experiences from third-party providers across the Oise department for consumer discovery.
Is Oise Tourism a public or private company?
Oise Tourism is a private company. It is classified as state government owned and is currently operating.
When was Oise Tourism founded?
Oise Tourism was founded in -1. It employs 11 to 50 people.
Where is Oise Tourism based?
Oise Tourism is headquartered in Beauvais, France, in the Europe region.
How does Oise Tourism make money?
Two revenue lines are on record. Public funding and institutional support is the primary driver. The others are classification and inspection services.
Who are Oise Tourism's main competitors?
Broad incumbents on record are Hauts-de-France Tourisme (CRT), Atout France and Gîtes de France (national). Regional players are VisitBritain and Visit Scotland. Direct peers are Gironde Tourisme (ADT33), Loire Tourisme (ADT42), Calvados Tourisme (ADT14), Hérault Tourisme (ADT34) and ADT Var Tourisme.
Does Oise Tourism have an API?
No public API is recorded for Oise Tourism.
What industry is Oise Tourism in?
Oise Tourism's product category is Tourism Development Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAKADAL, Domestic/In-Country Multi-Day Tour Operators. Its NAICS code is 56152 and its SIC code is 8744.