What MAXX Arena does

MAXX Arena GmbH & Co. KG operates two indoor leisure parks in the Munich metropolitan area of Germany — one in Kirchheim bei München (headquarters, Hürderstraße 4) and a second in Gröbenzell (Industriestraße 28/28a) — offering more than 70 recreational attractions under one roof. The core attractions include a large trampoline park (with Freestyle Area, Dodge Ball, Airbag, Foam Pit, Slam Dunk, etc.), Clip'n Climb interactive climbing walls, 3D Blacklight Minigolf, Lasertag, Laserball, Ninja Parcours, Inflate Park, ValoJump (interactive trampoline gaming), Time Traveller climbing station, AirTrack, Toddler Town, and — at Gröbenzell only — Virtual Reality games, a height labyrinth, and two 6-meter slides. The technology stack is predominantly physical/recreational hardware combined with game-engine-driven interactive installations (e.g., ValoJump, Clip'n Climb LED systems, interactive platform-based games); the company has no app, no public API, and no proprietary AI components.

MAXX Arena runs a direct-to-consumer business model with seven revenue streams: (1) ticket sales across multiple tiers (Lasertag from €10.99, Laserball from €9.99, MAXX 60 from €13.99, MAXX 3 für 1 from €16.99, MAXX Happy Hour from €16.99, MAXX Family from €21.49, MAXX All in One from €23.99); (2) an Annual Pass subscription; (3) Food & Beverage through the MAXX Bistro (drinks, coffee, pizza, fries, popcorn, donuts, plus wood-fire Pizza alla Pala at Gröbenzell); (4) birthday party packages; (5) corporate events and team building under the MAXX Team brand; (6) merchandise and gift packages in S/M/L sizes and gift vouchers from €15; and (7) exclusive venue rental including for film production. Distribution is omnichannel but local: online ticketing via maxxarena.com, on-site box office at both venues, and email newsletter/social media marketing. A 50% disability discount is offered.

The company serves multiple customer segments, with families with children and children/teenagers as the primary personas, and adults/young adults, school groups (MAXX Schule & Mehr), corporate groups (MAXX Team), and celebration groups (Junggesellenabschiede) as secondary. The business is privately held by founder/Managing Director Wolfgang Estermann with 1–10 employees, and is part of a multi-brand leisure group that also includes Münchner Wald (Kletterwald Vaterstetten), Kletterwald Prien am Chiemsee, the Fateralm Almhütte, and the in-house Starteam event agency. No external investors, no funding rounds, and no M&A activity were disclosed.

Name

MAXX Arena

Legal name

MAXX Arena GmbH & Co. KG

Website

https://maxxarena.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAXX Arena operates two indoor leisure parks in the Munich metropolitan area (Kirchheim and Gröbenzell) with over 70 attractions including trampolines, climbing walls, laser tag, mini-golf, and VR games, serving families, children, schools, and corporate groups via ticketed entry, annual passes, and event packages.

Ownership category

akta.pro rank

Product category

Indoor Leisure & Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Indoor leisure park
• Trampoline park
• Family entertainment
• Adventure recreation
• Indoor playground

Headquarters

HQ city

Kirchheim Bei München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Time-based entry tickets to indoor leisure parks with various attractions. Multiple ticket tiers including All-in-One, 60-minute options, and family packages.
2. Food & Beverage: MAXX Bistro offering drinks, coffee, pizza, fries, popcorn, donuts. New Italian Pizza alla Pala at Gröbenzell location.
3. Birthday Party Packages: Complete birthday party packages with venue access and attractions for children's parties
4. Corporate Events & Team Building: Exclusive venue rentals and team events for corporate groups
5. Merchandise & Gift Packages: Gift packages in S, M, L sizes including MAXX socks, vouchers, and promotional items
6. Value Vouchers: Gift vouchers and annual passes for repeat visits
7. Film Production Location Rental: Venue available for film and video production shoots

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MAXX Arena operates two indoor leisure park venues in the Munich metropolitan area offering over 70 recreational attractions including trampolines, interactive climbing walls, laser tag, 3D blacklight minigolf, ninja parcours, VR games, and indoor playgrounds. It sells time-based admission tickets, combined ticket packages, annual passes, food and beverage at MAXX Bistro, birthday party packages, corporate team-building events, school programs, gift vouchers, and exclusive venue rentals.

Product overview

MAXX Arena operates as an indoor leisure park with two locations in the Munich area (Kirchheim and Gröbenzell). The company offers a unified product platform centered on recreational activities including trampolines, laser tag, climbing, mini-golf, ninja courses, and interactive games. The core product portfolio consists of ticketed attractions (individual activities like Lasertag, Laserball, Clip'n Climb, 3D Blacklight Minigolf, Inflate Park, Trampoline areas, Interactive Games, ValoJump, AirTrack, Time Traveller, VR Games, and Ninja Parcours), combined ticket packages (MAXX All in One, MAXX 60, MAXX 3 für 1, MAXX Family, MAXX Happy Hour, MAXX Friday Night, MAXX Ferienpass, Jahreskarte), event services (birthday parties, team building, school programs, holiday camps, exclusive rentals, bachelor/bachelorette parties), and ancillary services (MAXX Bistro food & beverage, gift vouchers and gift packages). The two locations offer similar but differentiated attractions, with Gröbenzell featuring additional offerings like VR games, two-story ninja parcours, and height labyrinth.

Differentiator

Problem solved

Functional benefit

Products and services

• Lasertag

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Starteam EventagenturcoreStrategic or Co-development PartnerStarteam is MAXX Arena's own in-house event agency. They create customized events including team training, parties, and product presentations across MAXX Arena's various locations. The agency provides complete event services from catering to themed decorations.
• Münchner Wald (Kletterwald Vaterstetten)coreOthersMünchens größter Kletterwald (largest climbing forest in Munich) in Vaterstetten with four children's courses at 1-2 meter heights and nine additional courses for older children and adults. Part of the same company group as MAXX Arena.
• Kletterwald Prien am ChiemseecoreOthersThe original outdoor climbing park where the company began. Continues to operate as an ideal destination for families, groups, school classes, and companies. Offers team training and individual events alongside climbing activities.
• FateralmminorOthersTraditional Alpine cabin (Almhütte) located in the Münchner Wald, offering social gatherings after climbing forest visits or team training sessions. Can be customized for individual events.
• clubdrei.com Medienagentur GmbHminorImplementation/ SI/ Consulting PartnerAustrian media agency (based in Telfs, Austria) responsible for the concept, design, and development of MAXX Arena's website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JUMP House: Germany's largest trampoline park operator with multiple locations, offering trampolines, climbing, ninja warrior courses and similar family entertainment. Closest head-to-head competitor to MAXX Arena in product mix and target audience.
• Superfly Air Sports: German indoor trampoline and active entertainment park chain with multiple locations, offering overlapping attractions (trampolines, ninja courses, climbing). Directly comparable to MAXX Arena on core product and family/teens target customer.
• Skyranch Trampolin & Erlebnispark: German trampoline and adventure park with comparable product mix (trampolines, climbing, birthday parties). Direct competitor in the German indoor leisure category.
• Sprungbude Trampolinpark: German trampoline park operator with multiple locations, focused on freestyle jumping, dodgeball, and toddler areas. Comparable venue model and customer base to MAXX Arena.
• AirHop Trampolinpark: Trampoline park chain operating in Germany with similar trampoline, climbing and active entertainment attractions. Directly competes for families, children and teens in the same indoor leisure category.
• Trampolino Familien- und Freizeitpark: German indoor family entertainment park offering trampolines, climbing, slides, and toddler areas in a unified venue. Closely mirrors MAXX Arena's multi-attraction family entertainment positioning.

Broad incumbents

• Valo Motion: Finnish-origin provider of ValoJump and other interactive trampoline/digital attractions used by MAXX Arena. Functions as both a technology supplier and a category-defining comparable for digital-indoor-attraction experiences.
• Clip'n Climb (international franchise): International climbing wall franchise/licensor whose interactive climbing walls MAXX Arena uses as a core attraction. Comparable at the product-level (clip-and-climb stations) and an enabling ecosystem partner for the category.

Regional players

• Lasertag Arena / Lasersport operators: Standalone laser tag venue operators across Germany that compete for the same teen and adult group-outing segment as MAXX's Lasertag and Laserball attractions, though focused on a single activity.
• Freizeitpark München (PEP) / Märchenwald im Isartal: Established outdoor family amusement parks in the Munich area. They compete for the same family outing wallet share, though with outdoor/amusement-park rather than indoor-trampoline positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maxxarenamuenchen
• LinkedInlinkedin.com/company/maxx-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXX Arena