Lasertag Kornwestheim

What Lasertag Kornwestheim does

Lasertag Kornwestheim is a single-site indoor entertainment venue operated by First Laser Tag GmbH, located at Enzstraße 35 in Kornwestheim, Baden-Württemberg, Germany, with the parent entity registered in Heidelberg. The company runs one of the largest lasertag arenas in Germany at over 1,600 m², accommodating up to 45 simultaneous players across as many as 8 groups using infrared sensor vests (Westen) and laser guns (phasers). Gameplay is differentiated by a 9-tier progression system (Recruit to Titan) unlocking special abilities, plus interactive Beacon Targets and Targets/Generator mechanics; the venue also operates a sub-brand called Pixelgames offering interactive pixel-art floor games for ages 5 and up.

Revenue is generated entirely on a transactional, per-session basis from consumer and small-group customers, with no recurring subscription or enterprise contract layer. Pricing ranges from €9 per standard game (€8 with a €3 Member Card) to €18-€34 per person for themed packages targeting bachelor/bachelorette parties (JGA), children's birthday celebrations (ages 10-16), and corporate or school events. The venue supplements ticket sales with gift voucher sales through the Flexybox platform and time-based promotional programs (Early Bird, Sunday Flat, Study Monday, Power Night, Next Generation Wednesday) targeting off-peak utilization. Distribution combines walk-in counter sales with online reservations through Flexybox, while marketing relies on Google Ads, Google Analytics, Facebook, Instagram, and CleverReach email campaigns.

The customer base is diversified across families, corporate teams, school groups, students, and casual visitors, with the managing director Michael Strauch overseeing operations. No external institutional investors, M&A activity, or multi-site expansion is disclosed in the available material.

Name

Lasertag Kornwestheim

Legal name

First Laser Tag GmbH

Website

https://lasertag-kornwestheim.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lasertag Kornwestheim is a single-site indoor entertainment venue in Baden-Württemberg, Germany, operating one of Germany's largest lasertag arenas (>1,600 m², up to 45 players) under First Laser Tag GmbH, serving families, corporate groups, birthday parties, and bachelor/bachelorette celebrations through transactional per-session pricing.

Ownership category

akta.pro rank

Product category

Indoor Laser Tag Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor laser tag
• Team entertainment venue
• Birthday party packages
• Corporate team building
• Interactive gaming arena

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales - Standard Games: Individual lasertag game sessions priced at €9 per game (€8 with Member Card). Core revenue stream from casual visitors and repeat players.
2. Birthday Party Packages: Pre-packaged celebrations for children ages 10-16 with minimum 4 participants. Packages include games, beverages, and Member Card for birthday child. Priced at €18-34 per child depending on package size.
3. Bachelor/Bachelorette (JGA) Packages: Three-tier packages (Bronze €18, Silver €27, Gold €34) including games, soft drinks, Member Card, and optional JGA t-shirts.
4. Corporate Events: Team-building events and company celebrations. Standard offering at €25 for 3 games per person. Exclusive arena rental available for groups of 30+ with custom catering options.
5. Gift Vouchers: Pre-paid vouchers available in various denominations sold through Flexybox online portal.
6. Special Rate Programs: Time-based promotions including Early Bird (€22 for 3 games, weekdays 14-18h), Sunday Flat (€20 unlimited 19-23h), Study Monday (€20 for students), Power Night (€22 Fridays/Saturdays 21-23h).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lasertag Kornwestheim operates one of the largest indoor laser tag arenas in southern Germany (1,600+ m²) where teams of up to 45 players compete using infrared sensor vests and phasers across multi-level labyrinth environments with fog, blacklight and music. The core offering is supplemented by a Member Card loyalty program, a 9-tier Levelsysteme with unlockable in-game abilities, interactive Targets/Generator and Beacon Targets, and packaged event experiences for birthdays, bachelor/bachelorette parties, corporate teams and school groups.

Product overview

Lasertag Kornwestheim operates a unified entertainment platform centered on its 1600+ m² laser tag arena, supplemented by Pixelgames interactive floor experiences. The core product is the Lasertag Arena where teams compete using sensor vests and laser guns. The Member Card system serves as a loyalty program that unlocks the Levelsysteme progression (9 levels from Recruit to Titan) with special abilities. Gameplay is enhanced by Targets/Generator and Beacon Targets that provide scoring opportunities and tactical advantages. Additional revenue comes from event packages (corporate events, school trips, bachelor parties), birthday parties, standard game sessions, gift vouchers, and time-based special offers. The Pixelgames section offers separate interactive pixel-art gaming experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Pixel-Games: Interactive pixel-art video games and interactive pixel floors where players can interact using feet, hands, or body movements. Includes various game modes suitable for players ages 5 and up.

Products and services

• Lasertag Arena 1,600+ m² indoor laser tag arena where teams of up to 45 players use sensor vests (Westen) and phasers to compete in a dark, labyrinth-like environment with obstacles, fog, blacklight and music effects. Available to individual visitors, groups, and event bookings.
• Kindergeburtstag (Birthday Party Package) Birthday celebration packages for children aged 10-16 with minimum 4 participants, including Lasertag games, drinks, and a complimentary Member Card for the birthday child. Tiered Small (€18, 2 games), Medium (€27, 3 games with slush) and Large (€34, 4 games) pricing per child.
• JGA (Bachelor/Bachelorette) Package Bachelor and bachelorette party packages in three tiers: Bronze (€18, 2 games + soft drink + Member Card for guest of honor), Silver (€27, 3 games) and Gold (€34, 4 games). Optional MJGA T-shirt add-on available at €5 per person.
• Corporate and School Event Packages Corporate team-building, company celebrations and school class trip packages with dedicated rooms, instruction and catering options. Standard price €25 per person for 3 games; exclusive arena rental available for groups of 30 or more with custom catering.
• Standard Games (Standard-Spiele) Walk-in individual game sessions priced at €9 for 1 game (€8 with Member Card), or €25 for the Shirt Package covering 2 games. Available without event booking.
• Value Vouchers (Wertgutscheine) Pre-paid digital gift vouchers available in various denominations via the Flexybox portal, usable for lasertag and related experiences at the venue.
• Special Offers (Angebote)

Quantifiable outcome

• Up to 45 players can compete simultaneously in teams
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• JimdocoreTechnology or IntegrationWebsite hosting provider. The lasertag arena website is built and hosted on Jimdo's platform. Jimdo captures visitor analytics including IP address, browser type, language, and access timing for website maintenance and abuse prevention.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service used to analyze visitor behavior on the website, including page views, session duration, and traffic sources.
• CleverReachcoreTechnology or IntegrationEmail marketing service provider for newsletter distribution and campaign management.
• FlexyboxcoreTechnology or IntegrationBooking and voucher platform provider. Flexybook handles online reservations and ticket sales; Flexymenu handles gift voucher catalog and purchases.
• Apple Pay / Google Pay / Mastercard / VISAcoreTechnology or IntegrationDigital and card payment providers enabling online and on-site transactions. SSL/TLS encrypted payment processing.
• b3-systemssecondaryImplementation/ SI/ Consulting PartnerTechnical implementation and realization partner responsible for website design and development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Center Parcs: European indoor entertainment and resort operator providing family entertainment amenities (arcades, family activities) in Germany, serving as a broader incumbent benchmark for indoor family entertainment venues.
• Superfly Germany (Trampoline Parks): Operates indoor trampoline and adventure parks across Germany, targeting families, parties, and corporate groups; competes for the same regional indoor leisure wallet as Lasertag Kornwestheim.
• Bowlero (Bowling Centers, formerly American Bowl): Major indoor bowling/entertainment venue operator with broad German footprint, offering group events, birthday parties, and corporate packages paralleling the Lasertag Kornwestheim offering.

Emerging players

• Mr. Sandman (Schwarzlicht-Minigolf): German chain of indoor blacklight mini-golf and family entertainment venues targeting families and groups; competes for the same regional indoor entertainment spend with similar physical-venue model.
• Fun Arena (Indoor Entertainment): German indoor family entertainment centers combining multiple attractions including lasertag-style games, party rooms, and event bookings; direct peer in the fragmented German indoor FEC segment.
• AdventureRooms / EXIT Games (Escape Rooms): Adjacent German indoor entertainment operator with similar group/corporate event customer base, demographics, and ticketed leisure model; cross-sells with Lasertag Kornwestheim (the website even cross-links to escaperooms-kornwestheim.de).

Direct peers

• LaserZone: LaserZone operates indoor laser tag arenas across Germany with similar sensor-vest gameplay, multi-room arenas, and event packages targeting corporate and group customers, directly comparable to Lasertag Kornwestheim.
• Schwarzlichtviertel / Blacklight Adventures: Schwarzlichtviertel operates blacklight and indoor entertainment venues in Germany combining immersive arenas with related games, overlapping Lasertag Kornwestheim's indoor, immersive arena category.
• Lasersport (Lasertec / Lasertac): Lasersport/Lasertac operates competing multi-arena lasertag venues in German cities, offering similar infrared-tag gameplay, team packages, and corporate event pricing directly comparable to the subject.
• Lasergame Mania: Operates multi-location lasertag arenas in Germany and Europe with comparable infrared-based arenas, party/event packages, and group pricing models direct-peering the subject.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lasertag-kornwestheim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasertag Kornwestheim