The health centre

What The health centre does

The health centre (Hälsocentralen i Hjo) is an independent primary healthcare practice headquartered in Hjo, Sweden, founded in 1994 by Dr. Petra André, a specialist in general medicine. The center operates two physical clinics — the headquarters on Fabriksgatan 1 in Hjo and a branch opened in 2013 on Centrumgatan 31 in Tibro — staffed by approximately 18 clinicians, nurses, allied health professionals (psychologist, foot therapist, speech therapist), and administrative and support staff. Since 2009 the practice has operated under Västra Götalandsregionen's public "vårdval" healthcare-choice system, receiving capitation and activity-based funding for listed patients across all age groups (BVC pediatric care through adult and geriatric chronic disease management).

The service portfolio is anchored on general practitioner consultations, laboratory testing, and an extensive vaccination program (TBE, travel, pneumococcal, flu/COVID), supported by specialized clinics covering diabetes type II, asthma/COPD, osteoporosis, medical foot care, audiology, skin lesion assessment, rehabilitation coordination, smoking cessation, and psychological counseling. Patient access is delivered through in-person visits, phone, the national 1177.se portal for listing and e-services, online lab booking via patient.nu, and digital healthcare appointments. Underlying technology is conventional: standard medical equipment and electronic patient record systems, with no proprietary software or AI/ML components disclosed.

The business model combines publicly funded capitation revenue from Västra Götalandsregionen as the dominant income stream with ancillary fee-for-service revenue from private vaccinations (SEK 320-660 per dose) and private medical certificates. Patient acquisition is essentially passive, relying on the 1177.se national healthcare portal and word-of-mouth rather than paid marketing, and patients are assigned fixed doctor contacts based on birth date to support continuity of care. The center is currently relocating its Hjo headquarters to new premises, signaling incremental capacity investment rather than transformational growth.

Name

The health centre

Legal name

HC – Hälsocentralen i Hjo

Website

https://hchjo.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hälsocentralen i Hjo is an independent Swedish primary healthcare center founded in 1994, operating two clinics in Hjo and Tibro under Västra Götalandsregionen's public vårdval capitation model and serving listed patients with GP care, lab, vaccinations, chronic disease management, and mental health services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hjo

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vårdval Västra Götaland: Hälsocentralen i Hjo operates under the Västra Götalandsregionen's 'vårdval' (healthcare choice) system since 2009. This is a publicly funded primary care model where healthcare centers receive capitation and activity-based funding from the regional government for providing healthcare services to registered patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Hälsocentralen i Hjo is a primary healthcare center providing family medicine, chronic disease management, preventive care, vaccinations, child health monitoring, mental health support, and rehabilitation coordination to registered patients in Hjo and Tibro, Sweden. The center delivers services through in-person consultations at two clinic locations, online appointment booking, and digital (video) healthcare appointments, and operates within the Västra Götaland region's publicly funded vårdval system.

Product overview

Hälsocentralen i Hjo (The Health Centre) is a primary healthcare center providing comprehensive medical services to patients in Hjo and Tibro, Sweden. Founded in 1994 and expanded in 2013, the practice operates from two locations and offers a broad range of healthcare services organized around a core primary care practice supplemented by specialized clinics. The main service offerings include general practitioner consultations (Läkarmottagning), laboratory testing (Laboratorium/Provtagning), and vaccination services covering TBE, travel vaccines, and pneumococcal vaccines. Specialized clinics include asthma/COPD care with spirometry, diabetes management, child health services (BVC), medical foot care, osteoporosis follow-up, audiology assessments, skin examinations, psychological services, rehabilitation coordination, smoking cessation support, and counseling. The center also provides digital healthcare appointments and private medical certificates. Patient booking is facilitated through patient.nu portal and 1177 Mina e-tjänster.

Differentiator

Problem solved

Functional benefit

Products and services

• Läkarmottagning (Doctor's Office / GP Consultations) General practitioner services delivered by district doctors (specialists in general medicine), ST doctors, AT doctors, and licensed doctors; patients are assigned a fixed doctor based on birth date.
• Laboratory/Provtagning (Laboratory and Blood Testing) Blood testing services with online appointment booking via patient.nu; samples taken Monday to Thursday, free of charge for patients with referral or invitation letter.
• Vaccinationer (Vaccinations) Vaccination services covering TBE (tick-borne encephalitis) vaccines (Encepur and FSME for adults and children), travel vaccines (Twinrix Hepatitis A+B for adults and children, Engerix-B Hepatitis B, Havrix Hepatitis A, Boostrix Polio, Stamaril yellow fever), pneumococcal vaccines (Pneumovax and Vaxneuvance), and seasonal flu/COVID-19 vaccines.
• BVC (Child Health Services, 0–6 years) Child health monitoring from 0–6 years delivered by a BVC doctor and BVC nurse providing regular health checkups and vaccinations.
• Diabetesvård (Diabetes Care) Type II diabetes management with twice-yearly follow-ups, one with a diabetes nurse and one with the responsible doctor.
• Astma/KOL-mottagning (Asthma/COPD Clinic) Annual spirometry examinations for patients diagnosed with asthma or chronic obstructive pulmonary disease (COPD).
• Distriktssköterskemottagning (District Nurse Clinic) Wound care, ear irrigation, blood pressure measurement, suture removal, self-care advice, incontinence support, and other nursing services delivered by district nurses.
• Medicinsk fotvård (Medical Foot Care) Medical foot care for patients with type II diabetes, rheumatism, or psoriasis to prevent serious complications.
• Osteoporosmottagning (Osteoporosis Clinic) Follow-up care for osteoporosis patients coordinated between the fixed doctor contact and osteoporosis nurse.
• Audiogram (Hearing Assessment) Initial assessment of hearing impairment using audiogram and tympanogram testing.
• Digitala vårdmöten (Digital Healthcare Appointments) Remote healthcare consultations providing accessibility and convenience for patients.
• Prickmottagning (Skin Examination Clinic) Assessment of skin changes that have appeared, changed shape or color, or are causing discomfort.
• Psykolog (Psychologist Services) Assessment and treatment of anxiety, depression, sleep difficulties, and stress-related health issues delivered by a licensed psychologist.
• Privata Intyg (Private Medical Certificates) Certificates for Transportstyrelsen (transport authority), travel certificates, and other private certificates issued by doctors.
• Rehabkoordinator (Rehabilitation Coordinator) Coordination between patients, doctors, Försäkringskassan (Social Insurance Agency), Arbetsförmedlingen (Public Employment Service), and other stakeholders to facilitate return to work.
• Rökavvänjning (Smoking Cessation Support) Smoking cessation support and guidance delivered by a certified tobacco counselor.
• Samtalsstöd (Counseling Support) Support and guidance from a conversation therapist for depression, anxiety, and stress-related issues.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Aleris: Nordic private healthcare group operating primary care, specialist, and hospital services across Sweden, including vårdval primary care clinics — broader portfolio but with directly overlapping primary care units.
• Praktikertjänst: Sweden's largest private healthcare provider, operating a network of vårdcentraler under vårdval contracts nationwide — directly comparable primary care delivery model at much larger scale.
• Capio (Ramsay Santé): One of Sweden's largest private healthcare groups operating multiple primary care vårdcentraler under the vårdval system, plus specialty and hospital services — a broad incumbent with directly comparable primary care clinics in several regions.

Emerging players

• Min Doktor: Swedish digital primary care platform that has expanded into physical vårdval clinics — comparable on the chronic disease and digital consultation side of Hälsocentralen's offering.
• Kry (Livi): Major European digital healthcare provider with Swedish physical clinics operating under vårdval — competes for primary care registrations and could divert digital appointment volume from established local providers.
• Doktor.se: Swedish digital-first primary care provider combining app-based consultations with physical clinics operating under vårdval contracts — an emerging hybrid model that competes for the same registered-patient pool in Västra Götaland.

Direct peers

• Närhälsan: Publicly operated primary care provider (vårdcentraler) within Västra Götalandsregionen — the same regional vårdval system where Hälsocentralen i Hjo operates, directly competing for registered patients in the same geography.

Regional players

• Hälsoval Skåne (Region Skåne primary care): Region Skåne operates an analogous vårdval/hälsoval primary care choice system — relevant peer for the vårdval operating model Hälsocentralen uses, though in a different Swedish region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The health centre