AgriQuality

What AgriQuality does

AgriQuality (legal name Agriquality Ltd) is a private Israeli agricultural management consulting and project management firm founded in 1998 and headquartered at 35 Yatir Road, Meitar, Israel, with a regional office in Pune, Maharashtra, India. The company operates as a boutique consultancy with 1–10 employees, functioning as the hub of an international agri-business cluster that connects Israeli agricultural technologies with overseas buyers, particularly in the Indian market. Its core service portfolio spans feasibility studies and strategic business plans, due diligence and technology sourcing for global companies, agronomic and agri-technical consultation, perishable marketing and trading advisory, turnkey project management from feasibility through farm operation, organization of professional delegations and tours, and fundraising and strategic support for agri-tech startups.

The firm serves a diversified set of customer segments: farmers and growers seeking modern cultivation methods; global companies pursuing Israeli technologies through investments, JVs, and collaborations; agri-tech startups and VCs needing strategic guidance and market introduction; academic institutions such as BESTIU interested in Israeli agri-tech exposure; and government/NGO entities including the Negev Development Authority and Israel's Plant Production & Marketing Board. Notable customers include Yanmar, Haifa Group, Mashov Group, Wadhokar Group, Jumars Seeds, Juran Technologies, BotanoHealth, and Ofaqim. Proprietary intellectual property centers on the 'Out of the Plot Thinking' methodology for transitioning farmers from traditional to value agriculture, complemented by technology integration partnerships such as the November 2024 collaboration with Tapkit on affordable hydroponic systems in India.

Revenue is generated entirely through professional services on a custom project-based pricing model that combines monthly retainers with success-related fees, delivered primarily via direct enterprise sales through its Israel and India offices and supported by content marketing, social media, industry exhibitions, and delegation programs. The firm has operated over two decades with no disclosed external funding rounds, no parent company, and no M&A activity, remaining founder-owned and led by CEO Shafrir Godel.

Name

AgriQuality

Legal name

Agriquality Ltd

Website

https://agriquality.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriQuality is a private Israeli agri-business consultancy and project management firm that connects international companies with Israeli agricultural technologies. It serves farmers, global corporates, agri-tech startups, academia, and governments across Israel, India, Europe, Africa, and the Americas.

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Irrigation & Water Use Efficiency Agronomy (AFACABAF), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Agricultural consulting services
• Agri-project management
• Feasibility studies agriculture
• Agri-tech advisory
• Farm technology transfer

Headquarters

HQ city

Be'er Sheva

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consultancy Services: Fees for feasibility studies, strategic business planning, market surveys, and technology evaluations. Work conducted by multi-disciplinary team of professionals.
2. Project Management Services: Complete project execution and management services for agri-projects from planning through operation commencement.
3. Due Diligence and Business Evaluation: Business opportunity evaluation and due diligence services for international companies. Flexible business model combining monthly expenses and success-related fees.
4. Turnkey Projects: Complete project delivery from feasibility study through building stages to farm operation commencement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AgriQuality is a global consultancy and agri-projects integration and management firm that helps clients source, evaluate, and operationalize Israeli agricultural technologies. Its core offerings include feasibility studies and strategic business plans, full agri-project execution and management, perishable marketing and trading support, and agri-tech/startup advisory services for international companies and farmers.

Product overview

AgriQuality is a global consultancy and agri-projects integration and management firm that offers a portfolio of interconnected professional services. The core offerings include Feasibility Studies and Strategic Business Plans, Agri-tech and Startups Services, Perishable Marketing and Trading, and Services to Global Companies. These services are complemented by specialized modules including Professional Tours and Delegations, Agronomy Consultation, Export Services, Startup Fundraising Support, and Turnkey Project Management. The company operates as a hub of an agri-business cluster, combining innovative agronomics, advanced agri-tech solutions, and business support to help clients transition from traditional agriculture to value agriculture. The firm's primary markets are Israel and India, with experience across Europe, Africa, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility Studies, Strategic and Business Plans Evaluation of agronomic and financial feasibility, recommendations of crop varieties, estimation of required investment, and markets analysis/research to support farm owners in making investment decisions.
• Agri-Projects Execution and Management Complete project execution and management services for agricultural projects from planning through operation commencement, delivered as turnkey engagements.
• Perishable Marketing and Trading Marketing and business development services to help customers brand and develop new products, approach new markets and customers, and transition from traditional farming to value agriculture.
• Agri-Tech and Startups Services Services focused on Israeli agriculture innovation and entrepreneurship, helping connect startups and global companies with Israeli agri-tech technologies and solutions.
• Services to Global Companies Technology sourcing and evaluation, due diligence, negotiation support, and professional tours and delegations for international companies seeking Israeli technologies.
• Turnkey Projects Complete project delivery from feasibility study through building stages to farm operation commencement, providing end-to-end implementation for agri-projects.

Quantifiable outcome

• Increased yield, revenue, and profits for mango plantation customer in southern India through modern cultivation methods

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TapkitcoreStrategic or Co-development Partner · 4 November 2024AgriQuality is collaborating on a new project with Tapkit in India. Tapkit offers affordable hydroponic businesses - a complete hydroponic production system for commercial growing of fresh herbs and leafy green vegetables. The partnership enables small to medium size growers, micro-farmers, community/urban farming organizations to enter the hydroponics market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGRIVI: Croatia-headquartered farm management software and agronomy advisory firm serving growers and agribusinesses globally. Comparable to AgriQuality in providing agronomic consulting and project support, though AGRIVI leads with a SaaS platform rather than bespoke services.
• BlueGreen Agro Solutions: Indian agribusiness consulting firm providing crop advisory, farm management, and project implementation services. Comparable to AgriQuality in delivering agronomy consulting and turnkey farming projects in India, though more domestically focused.
• Green 2000 Agricultural Cooperative & Export Ltd: Israeli agricultural consulting and turnkey project integrator with deep activity in Eastern Europe, CIS, and emerging markets. Highly comparable to AgriQuality as a boutique Israeli consultancy delivering feasibility studies, agronomy, and agri-project management internationally.

Broad incumbents

• Netafim: Global Israeli leader in precision irrigation that also offers agronomic advisory, project design, and farmer training services. Comparable as a vertically integrated Israeli ag-tech firm providing consulting alongside technology deployment, though much larger and product-led.
• TAHAL Group International: Established Israeli engineering and consulting firm specializing in water, agriculture, and environmental projects worldwide. Overlaps with AgriQuality on agricultural project execution and turnkey delivery but at much larger scale and broader scope including water infrastructure.

Emerging players

• CropIn Technology Solutions: India-based agri-tech company offering digital farm management, advisory, and traceability solutions. Comparable as a player serving Indian agricultural modernization, though CropIn is technology-led whereas AgriQuality is service-led.
• Kaiima Agro-Biotech (agri-services division): Israeli ag-biotech firm with international project deployment and agronomic advisory components. Partial overlap with AgriQuality's role connecting Israeli innovation to international markets, though Kaiima's core is proprietary genetics.

Regional players

• AgroStar: India's largest agri-input advisory platform serving Indian farmers with agronomic guidance and input commerce. Comparable in addressing Indian farmers' advisory needs, though AgroStar is a mass-market digital platform rather than a high-touch consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/godelshafrir
• LinkedInlinkedin.com/in/shafrirgodel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriQuality