What ClearTone Technologies does

Ctone Limited, operating commercially as ClearTone Technologies, is an Irish software company founded in 2014 and registered in Ireland (company number 496400), headquartered at 1 Sussex Street, Dun Laoghaire, Co. Dublin. The company specialises in developing low-power digital signal processing software and online hearing-test technology, evolving from a digital audiometer heritage into a SaaS-style lead generation platform for the audiology industry.

The core product is an Online Hearing Test and lead generation system that audiology practices deploy as an embeddable widget on their websites. After taking the test, which is rooted in audiometer engineering compliant with the EU Medical Devices Directive and with IEC/ANSI audiometric standards, users receive an indicative diagnosis and are routed through a location-based practice map to a local ctone-partnered practice, where they can book appointments in real time. The system supports back-office appointment system integration and includes an independently managed central consumer portal at testmyhearing.net that captures end users directly and pushes them to local partner practices by geography.

The business monetises through subscription-based access to the lead generation widget, paid by SMB audiology practices. End consumers access the hearing test free of charge. Primary customers are independent audiology practices; secondary beneficiaries include hearing aid manufacturers and healthcare-adjacent providers (GPs, pharmacies, opticians) integrated as referral nodes. The company is privately held and founder-operated (Declan Ganter, Fintan Ross Graham, Martin Ganter), with no disclosed external venture capital or institutional funding, and reports 113,392 completed hearing tests as the primary scale metric.

Name

ClearTone Technologies

Legal name

CTONE LIMITED

Website

https://ctone.eu

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Ctone Limited is an Irish software company providing audiology practices with an online hearing test widget and lead generation system that routes screened consumers to local clinics for real-time appointment booking, built on a digital audiometer compliant with EU and IEC/ANSI standards.

Ownership category

akta.pro rank

Product category

Audiology Software

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industry

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Online hearing test
• Audiology lead generation
• Hearing healthcare software
• Digital audiometer software
• Audiology practice marketing

Headquarters

HQ city

Tallaght

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. SaaS Platform / Lead Generation Service: The company provides a lead generation system for audiologists. Practices pay for access to the widget that integrates into their website and generates leads. The system directs clients to the practice after completing the online hearing test.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ClearTone Technologies provides an online hearing test widget and lead generation system for audiology practices. The widget can be copied and pasted into any audiology practice's website in minutes, attracts visitors, delivers an indicative hearing diagnosis based on a digital audiometer compliant with EU Medical Devices Directive, IEC and ANSI audiometric standards, and routes prospects to local audiologists using location mapping with real-time appointment booking. The public-facing testmyhearing.net site acts as a free consumer funnel feeding qualified leads into subscribing practices.

Product overview

ClearTone Technologies offers a single unified product: an online hearing test and lead generation system designed specifically for audiology practices and hearing aid manufacturers. The core offering is a widget-based solution that can be embedded on any audiology website, allowing visitors to take an online hearing test (originating from their digital audiometer technology) that provides indicative diagnosis, refers users to local audiologists, and enables real-time appointment booking. The system directs leads to local practices and can integrate with practice back-office appointment systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Hearing Test Widget A copy-paste embeddable SaaS widget that audiology practices place on their websites to attract visitors, deliver an indicative hearing diagnosis via a digital audiometer compliant with EU Medical Devices Directive, IEC and ANSI audiometric standards, and route qualified prospects to the practice for booking.
• Audiology Lead Generation System A lead generation service built on the ClearTone hearing test widget, using location-based mapping and real-time appointment booking to convert online test-takers into booked consultations at the nearest subscribing audiology practice.
• testmyhearing.net Free Online Hearing Test A free, publicly available online hearing test hosted at testmyhearing.net that lets consumers self-screen their hearing, with results used to direct them to local audiology practices subscribing to ClearTone's platform.

Quantifiable outcome

• 113,392 completed hearing tests

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AudiologyEngine.comminorGTM or Marketing PartnerAudiologyEngine.com has endorsed and recommends ctone's online hearing test to their customers, describing it as the best online hearing test they've seen - useful for patients and a proven lead generator for clinics.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jabra Enhance: Jabra Enhance (formerly Lively) is a DTC hearing aid brand offering online hearing tests and remote audiology, recently acquired by GN Audio. It overlaps directly with ctone in online hearing screening and competes for the same consumer demand pool.
• Audicus: Audicus is a DTC hearing aid brand that funnels customers through online hearing tests before selling hearing aids directly. It competes with ctone for the same online hearing test demand and bypasses traditional audiologists, representing an adjacent competitive threat to ctone's SMB practice customers.
• Lexie Hearing: Lexie Hearing sells hearing aids DTC backed by remote audiology support and online hearing screening. It competes for the same end-user online hearing test traffic that ctone's widget captures, and pressures the audiologist channel that ctone's SMB customers depend on.
• Eargo: Eargo is a DTC hearing aid company that sells directly online with remote audiology support. It operates in the same online hearing-test-plus-funnel space as ctone, competing for end users who could otherwise be routed to partner audiology practices.
• MDHearing: MDHearing is a long-standing online hearing aid retailer using online screening tools to drive direct-to-consumer sales. It represents the DTC online-hearing-test competitive model that ctone's audiology practice customers must defend against.
• Tuned: Tuned is an online audiology care platform offering hearing assessments and remote audiology services to consumers and employers. Like ctone, it sits at the intersection of online hearing testing and audiology lead generation, targeting the same end users seeking hearing care.

Broad incumbents

• Audika: Audika is a large audiology retail chain (part of Demant) operating across multiple European markets. As a broad incumbent, it competes with the SMB practices ctone serves and has the resources to develop proprietary digital lead-gen solutions.
• Demant: Demant (parent of Oticon and Audika retail) is a leading hearing aid manufacturer with significant retail operations. Its vertical integration across manufacturing and retail makes it a powerful broad incumbent that could either partner with or compete against ctone at scale.
• Amplifon: Amplifon is the world's largest hearing aid retail chain with thousands of clinics globally. As a broad incumbent, it competes with ctone's partner practices for end customers and has the scale to build proprietary digital lead-gen tools, posing a strategic threat to ctone's channel.
• Sonova: Sonova (parent of Phonak and Unitron) is one of the largest hearing aid manufacturers globally. As a broad incumbent, it controls distribution economics for audiologists and could launch competing online hearing test or lead-gen tools that disintermediate ctone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ctonelimited
• Facebookfacebook.com/ctone-1842151446002468

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClearTone Technologies