Discovery Dental

What Discovery Dental does

Discovery Dental is a privately held, single-location dental practice headquartered at 100 W Main St, Shelby, Ohio, serving Shelby and surrounding communities including Mansfield, Ontario, and Lexington. The practice delivers comprehensive general, cosmetic, restorative, emergency, and orthodontic dental services to families and individuals of all ages (children from age 3 through seniors), operating on a direct-to-consumer model with walk-in availability for emergencies, online appointment scheduling via FlexBook, and acceptance of most dental insurance plans alongside CareCredit patient financing and an in-house dental savings plan.

The clinical offering spans preventive care (cleanings, fluoride, sealants, digital X-rays), cosmetic procedures (GLO and KoR teeth whitening, porcelain veneers, composite bonding), restorative treatments (crowns, bridges, dentures, dental implants), orthodontic alignment (Invisalign), sedation dentistry, sleep apnea oral appliance therapy, and periodontal maintenance. The practice deploys digital clinical technology including digital X-rays (90% lower radiation than film), intraoral cameras (up to 40x magnification), and the iTero intraoral scanner for digital impressions used in Invisalign planning and implant placement.

The practice is led by two founding dentists, Dr. Marissa Miller (DDS, Ohio State) and Dr. Carol Patel (DMD, Boston University 2016), supported by approximately 15 clinical and administrative staff across front-office, hygienist, dental-assistant, and practice-management functions. The business is owner-operated with no disclosed institutional investment, no parent company, and no multi-site footprint. Patient acquisition relies on local reputation, Google reviews (4.9/5 across 657 reviews), content marketing via the practice blog, and social channels (Facebook, Twitter). Revenue mechanics are professional-services fees per procedure, partially offset by insurance reimbursement and patient-financing installment plans.

Name

Discovery Dental

Legal name

Discovery Dental

Website

https://discoverydentalshelby.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Discovery Dental is a privately held, single-location dental practice in Shelby, Ohio, offering preventive, cosmetic, restorative, orthodontic, and emergency dental services to families and individuals across north-central Ohio via two founding dentists and digital clinical technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• General dentistry services
• Family dental care
• Cosmetic dental services
• Restorative dentistry solutions
• Emergency dental care

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Patient Payments: Direct revenue from patients paying for dental services including examinations, cleanings, cosmetic procedures (teeth whitening, veneers, bonding), restorative procedures (crowns, bridges, dentures, implants), orthodontic treatment (Invisalign), and emergency dental care. Payments received at time of service or through financing plans.
2. Dental Insurance Billing: The practice accepts most forms of dental insurance and bills insurance companies directly. Patients pay co-pays at time of service with the practice billing the remainder to insurance.
3. CareCredit Financing: Partnership with CareCredit and financial institutions to provide dental financing options for patients, allowing monthly payment plans for treatments.
4. In-Office Dental Savings Plan: Practice offers dental savings plans that provide discounts on products and services in exchange for plan participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Discovery Dental is a private, single-location dental practice in Shelby, Ohio, serving families and individuals in Shelby and surrounding communities. Its services include general and family dentistry, cosmetic treatments, restorative care, emergency dentistry, Invisalign, implants, sedation, sleep-apnea treatment, and periodontal maintenance, delivered through direct office visits and online appointment scheduling.

Product overview

Discovery Dental is a dental practice offering comprehensive dental care services. The practice operates as a single-location dental office providing preventive, cosmetic, and restorative dental treatments. The core service categories include Family Dentistry (routine cleanings, exams, fluoride, digital x-rays, sealants, children's dentistry), Cosmetic Dentistry (teeth whitening using GLO and KoR systems, porcelain veneers, composite bonding), Restorative Dentistry (dental bridges, crowns, dentures), Emergency Dentistry, Sedation Dentistry, Dental Implants, Sleep Apnea Treatment (oral appliance therapy), Periodontal Maintenance, and Invisalign orthodontic services. The practice also provides specialized services including tooth extractions, scaling and root planing, and custom nightguards/mouthguards.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Comprehensive cosmetic dental services including teeth whitening, porcelain veneers, and composite bonding to improve the appearance of teeth and smiles.
• Teeth Whitening (GLO and KoR Systems) Professional teeth whitening using GLO and KoR whitening systems, available as in-office treatments and take-home kits.
• Porcelain Veneers Thin porcelain coverings bonded to teeth to cover chips, cracks, stains, and gaps, providing a natural-looking smile improvement.
• Composite Bonding Dental bonding procedure using composite resin applied to teeth to fill chips, reshape teeth, and close gaps between teeth.
• Emergency Dentistry Emergency dental services for urgent issues including broken teeth, knocked-out teeth, severe pain, and dental trauma.
• Restorative Dentistry Restorative dental treatments including dental bridges, crowns, and dentures to repair or replace damaged or missing teeth.
• Dental Bridges Prosthetic devices that replace one or more missing teeth by attaching to crowns on adjacent natural teeth or implants.
• Dental Crowns Tooth caps placed over damaged teeth to restore strength, shape, and appearance, made from porcelain, metal, or porcelain-metal combinations.
• Dentures Full and partial artificial teeth sets including immediate dentures, conventional full dentures, implant-supported overdentures, and removable partial dentures.
• Family Dentistry Comprehensive dental care for the entire family including routine cleanings, exams, fluoride treatments, digital X-rays, fillings, sealants, and children's dentistry.
• Teeth Cleaning Professional dental cleanings including prophylaxis cleaning for healthy patients and gingivitis therapy for patients with early gum disease.
• Fluoride Treatment Professional fluoride application in gel, foam, or varnish form to strengthen tooth enamel and help prevent tooth decay.
• Digital X-rays Advanced digital radiographic imaging using 90% less radiation than traditional X-rays, providing detailed images of teeth and jaw structure.
• Tooth Colored Fillings Composite resin dental fillings that match natural tooth color, used to restore teeth after cavity removal.
• Dental Sealants Thin plastic coating applied to chewing surfaces of back teeth to help prevent cavities and tooth decay.
• Tooth Extractions Tooth removal procedures including basic extractions for visible teeth and surgical extractions for teeth broken at the gum line.
• Nightguards/Mouthguards Custom-fitted protective oral appliances including nightguards for teeth grinding and mouthguards for sports protection.
• Scaling and Root Planing Deep cleaning procedure for treating periodontal disease by removing tartar and plaque below the gumline and smoothing tooth roots.
• Children's Dentistry Pediatric dental care for children including exams, cleanings, digital X-rays, sealants, fluoride treatments, and restorative services.
• Invisalign Clear orthodontic aligner system for straightening teeth, offered as an alternative to traditional metal braces.
• Sedation Dentistry Dental anxiety management using sedation options including nitrous oxide (laughing gas) to help patients relax during procedures.
• Dental Implants Titanium artificial tooth roots placed into the jawbone to support replacement teeth, providing a foundation for dental restorations.
• Sleep Apnea Treatment Non-surgical obstructive sleep apnea treatment including oral appliance therapy (OAT) to help maintain open airways during sleep.
• Periodontal Maintenance Routine periodontal care for patients with gum disease, including maintenance cleanings and ongoing gum disease management.

Quantifiable outcome

• 4.9 out of 5 star Google rating based on 657 patient reviews
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Comfort Dental: Largest privately owned dental franchise in the U.S., offering general and specialty dentistry across hundreds of locations. Comparable service categories including family, cosmetic, and emergency care.
• Midwest Dental: Regional dental group with strong Midwest presence offering general and cosmetic dentistry. Closely comparable in geography and service mix, particularly relevant for Ohio/regional overlap.
• Dental Care Alliance: Dental support organization partnering with affiliated practices across multiple states. Comparable in supporting general/cosmetic/specialty dental practices under a shared services model.
• Great Expressions Dental Centers: Network of dental practices providing preventive, restorative, cosmetic, and orthodontic care. Comparable as a multi-office group competing for the same patient profiles.
• Pacific Dental Services: Large dental support organization supporting private-practice dentists across the U.S. Overlaps in offering general, cosmetic, and specialty dental services under a supported-practice model.
• Monarch Dental: Multi-office dental group providing family, cosmetic, orthodontic, and specialty services under a branded DSO structure. Directly comparable service mix.
• Heartland Dental: The largest U.S. dental support organization supporting thousands of dentists across general, cosmetic, and specialty care. Comparable as a competing provider model for general/cosmetic dentistry services, though operating at vastly greater scale and as a DSO partner rather than an independent practice.
• Aspen Dental: National DSO with hundreds of branded offices offering general, cosmetic, restorative, and emergency dentistry. Directly comparable service mix (family, cosmetic, implants, emergency) but operates at scale across many states.
• Bright Now! Dental: Multi-location dental group offering general, cosmetic, orthodontic, and specialty services. Overlaps directly with Discovery Dental's family/cosmetic/orthodontic mix under a DSO-style operating model.
• Gentle Dental: Multi-location dental group offering general dentistry, orthodontics, implants, and cosmetic services. Similar service breadth and patient demographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiscoveryDDS
• Facebookfacebook.com/DiscoveryDentalShelby
• LinkedInlinkedin.com/company/discovery-dental-shelby-marissa-miller-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discovery Dental