What Minus & Associates does

Minus & Associates, Inc. is an independent insurance agency founded in 1978 by Reginald Minus and headquartered at 6230 3rd Street NW, Suite 315 in Washington, DC. The agency is licensed to operate in seven jurisdictions: the District of Columbia, Maryland, Virginia, Delaware, New Jersey, Pennsylvania, and Florida. It serves individuals, families, and businesses across the mid-Atlantic region and Florida, offering Home Insurance, Auto Insurance (including recreational, commercial truck, and motorcycle), Life Insurance (Term, Whole, and Universal), and Business Insurance (commercial property, general liability, and business interruption protection). As an independent agency, it acts as an intermediary comparing policies from multiple unnamed insurance carriers to match clients with appropriate coverage.

The business operates on a commission-based revenue model, earning fees from carriers for policies placed. Distribution is led by experienced advisors who provide in-person and phone consultations, supplemented by a website that captures quote requests and consultation inquiries. The agency has no mobile application, no proprietary technology platform, no API, and no disclosed digital or AI capabilities. Marketing relies on direct outreach, advisor relationships, and local community reputation built over nearly five decades.

Ownership is private and founder-controlled, with Reginald Minus continuing to lead the business. There is no evidence of external institutional investment, private equity backing, or a parent holding company. The firm employs 11-50 people and shows no recent funding activity, acquisitions, or notable strategic moves beyond its long-standing multi-state licensing and product diversification.

Name

Minus & Associates

Legal name

Minus & Associates, Inc.

Website

https://minusinsurance.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Minus & Associates is an independent insurance agency founded in 1978 that provides personal and commercial insurance products to individuals, families, and businesses across seven U.S. states.

Ownership category

akta.pro rank

Product category

Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance brokerage
• Property and casualty insurance
• Multi-carrier insurance distribution

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for policies placed. As an independent agency, they represent multiple insurance providers and receive compensation based on the policies sold to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Minus & Associates is an independent insurance agency founded in 1978 by Reginald Minus in Washington, DC. The agency sells personal and commercial insurance products sourced from multiple third-party insurance carriers, acting as an intermediary between carriers and its individual and business clients.

Product overview

Minus & Associates is an independent insurance agency offering a portfolio of personal and commercial insurance products through partnerships with multiple insurance carriers. The personal insurance lineup includes Home Insurance, Auto Insurance (covering auto, recreational, commercial truck, and motorcycle vehicles), and Life Insurance (with Term, Whole, and Universal options). Commercial offerings center on Business Insurance, which encompasses Commercial Property Insurance, General Liability Coverage, and Business Interruption Protection. As an independent agency, the company acts as an intermediary comparing policies across carrier partners to match client needs with appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal insurance coverage (e.g., home, auto, life) sourced from multiple third-party insurance carriers and placed for individual and family clients via the independent agency.
• Commercial Insurance Commercial insurance coverage sourced from multiple third-party insurance carriers and placed for business clients via the independent agency.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Trusted Insurance CarrierscoreOthersMinus & Associates operates as an independent agency partnering with multiple reputable insurance carriers. This network of carrier relationships enables the agency to compare policies and identify coverage options that provide strong protection and competitive pricing for clients. The specific carrier names are not disclosed on the website.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Brown & Brown: National independent insurance brokerage distributing personal and commercial lines through a multi-carrier agency network. Directly comparable as an aggregator of carrier relationships serving individuals and businesses, though at vastly larger scale than Minus & Associates.
• Hub International: PE-backed insurance brokerage that acquires and operates independent agencies across North America, placing personal and commercial lines through multiple carriers. Direct comparability on multi-carrier agency model and roll-up strategy relevant to Minus & Associates' potential exit path.

Emerging players

• Lemonade: Digital-first insurance carrier using AI-driven underwriting and a mobile app to sell home, renters, life, and pet insurance directly to consumers. Competes for the same personal-lines customers Minus & Associates serves, but bypasses agents entirely — a structural threat to traditional agency commissions.
• The Zebra: Insurance comparison marketplace that lets consumers compare auto and home quotes from multiple carriers online. Threatens the traditional agency value proposition by replicating comparison-shopping digitally without an agent intermediary.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating across all major P&C, life, and commercial lines through agency and brokerage distribution. Comparable product breadth and multi-carrier placement model, though vastly larger and corporate.
• State Farm: Largest US personal-lines insurer operating through a captive agent model selling home, auto, life, and small commercial insurance. Competes for the same individuals, families, and small businesses Minus & Associates targets via a far larger local-agent network.
• USI Insurance Services: Large national insurance brokerage with property/casualty, employee benefits, and personal lines distributed through regional agencies. Comparable as a multi-line intermediary with personal/commercial cross-sell motion; much larger and corporate-backed.
• GEICO: Direct-to-consumer auto and home insurance carrier, among the largest personal-lines writers in the US. Captures price-sensitive auto and homeowners customers that otherwise would engage local agents like Minus & Associates.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minus & Associates