Ashton Heights

What Ashton Heights does

Ashton Heights is a residential apartment rental community located at 1000 S.E. Falcon Lane in Bentonville, Arkansas. The property offers 1-bedroom, 2-bedroom, and 3-bedroom apartment homes for lease to individual renters, couples, and families. Day-to-day operations are run by a professional on-site management team that handles leasing, tours, and resident services during standard business hours (Monday–Friday 8:30 AM–5:30 PM, Saturday 10:00 AM–2:00 PM).

The core product is residential rental housing, with apartment-level features including central HVAC, cable-ready units, walk-in closets, and full-sized washer/dryer in every apartment. Community amenities include a fitness center, swimming pool, playground, picnic/BBQ areas, park benches, gazebo/overlook, and a community center with conference room. The property uses a third-party resident management platform (ResMan) for online availability viewing, rental applications, and online rent payment, and maintains listings across major apartment aggregators including Apartments.com, Apartmentguide.com, ApartmentFinder.com, ApartmentList.com, and Zillow.com. No proprietary technology is disclosed.

Revenue is generated through recurring monthly rental payments from tenants, a subscription-style recurring model. The go-to-market approach is direct-to-consumer leasing supported by a multi-channel digital marketing stack that combines a property website with virtual tour, paid search engine marketing, Facebook social presence, apartment aggregator listings, and a referral network covering friend, locator/broker, and employee referrals. The property carries Equal Housing Opportunity and ADA compliance designations. A First Choice Inc. logo in the website footer suggests operational affiliation with that entity, though formal ownership and corporate structure are not publicly disclosed. Pricing, rent levels, and unit count are not published.

Name

Ashton Heights

Website

https://ashtonheightsapts.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashton Heights is a residential apartment rental community in Bentonville, Arkansas, offering 1-, 2-, and 3-bedroom apartment homes to individual renters and families through direct-to-consumer leasing, on-site management, and online rental payment via a third-party platform.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Rental and Leasing Services (532), Lessors of Real Estate (5311)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential apartment rentals
• Apartment leasing
• Property management
• Rental housing
• Multifamily housing

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apartment Rental Income: Monthly rental payments from residential apartment tenants. Residents pay recurring monthly rent for 1, 2, and 3-bedroom apartment homes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ashton Heights is a single-property apartment community in Bentonville, Arkansas, leasing one-, two-, and three-bedroom apartment homes to individuals and families. The community provides residential rental housing supplemented with on-site amenities such as a fitness center, pool, playground, and community center, along with professional on-site property management and online rental payment.

Product overview

Ashton Heights is a single-property apartment rental community offering residential apartment homes for rent. The core offering consists of spacious one-, two-, and three-bedroom apartment units available for lease, supplemented by community amenities including a fitness center, pool, playground, and community center with conference room. Prospective residents can schedule tours and view availability through the property website.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashton Heights Apartment Homes A residential apartment rental community offering 1-bedroom, 2-bedroom, and 3-bedroom floor plans in Bentonville, Arkansas, with in-unit amenities including central heat/air, cable ready units, walk-in closets, full-sized washer/dryer, and energy-efficient construction, targeted at individuals, couples, and families seeking quality rental housing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Drucker + Falk: Long-standing multifamily manager and broker operating throughout the Mid-Atlantic and Southeast; comparable B-class product positioning and full-service on-site management model for a single-property operator like Ashton Heights.
• Bell Partners: Large multifamily operator and manager with a national portfolio concentrated in the Southeast and Texas; comparable B-class operating model, amenity package, and resident profile to a single-asset B/B+ community like Ashton Heights.
• Camden Property Trust: Public multifamily REIT with a portfolio concentrated in the Sun Belt, including similar markets in Texas and the Southeast; comparable unit mix (1/2/3-bedroom), amenity set, and renter demographic to a Bentonville garden-style apartment community.
• Asset Living: One of the largest third-party multifamily property managers in the US, with deep exposure to secondary and tertiary markets; directly comparable third-party management and operating approach for a regional apartment community like Ashton Heights.
• RPM Living: National multifamily management and investment firm focused on B/B+ assets in growth markets; comparable operating playbook (on-site management, portal-driven marketing, standard amenity positioning) for a small Bentonville-area garden-style community.
• Hawthorne Residential Partners: National multifamily owner-operator managing a large B-class portfolio across the Sun Belt; comparable in product positioning (garden-style, B/B+ apartments with standard amenity packages) to Ashton Heights at a much larger scale.

Emerging players

• Weinstein Properties: Private multifamily owner-operator focused on value-add B-class apartment communities in the Mid-South and Southeast; comparable unit mix, amenity positioning, and resident profile to a small-market B/B+ property like Ashton Heights.

Others

• Mid-America Apartment Communities:

Direct peers

• First Choice Inc. Property management platform whose logo appears on the Ashton Heights site; operates multiple multifamily communities in the region under a shared leasing, marketing, and on-site management model directly comparable to Ashton Heights' operating stack.
• Southbrook Apartments: Sister property operated under the same First Choice Inc. banner; the Ashton Heights website links directly to liveatsouthbrook.com for amenities, indicating shared management, branding, and operating model for a comparable NW Arkansas multifamily community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashton-heights-apartments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashton Heights