Timberin

What Timberin does

TimberIN (legally TimberIN MB) is a Lithuanian private limited company founded in 2014 and headquartered in Kaunas that manufactures and sells outdoor wellness products — primarily barrel-style wood-fired hot tubs and outdoor saunas (including iglu pod saunas with panoramic windows) — directly to consumers and hospitality operators across Europe. Its core technology is an external wood-fired or wood-pellet heating system; the company has extended this with the SMART Holzpelletofen, a Wi-Fi-enabled pellet heater controlled via the Naturela Smart Home mobile application featuring dual-zone temperature monitoring (top water layer and bottom DHW layer), automatic heating cycles via hysteresis, and pump-mode controls. The external pellet stove requires specific installation (pallet base, ascending hose routing) and uses 6mm A1+ pellets.

The business operates a direct-to-consumer e-commerce model with no disclosed channel partners or enterprise sales team, running 14+ country-specific localized storefronts (e.g., woodenhottubsale.co.uk for UK/Ireland, badetonneholz.de for Germany/Austria/Switzerland-German, bainnordiques.fr for France/Belgium-French/Switzerland-French, vildmarksbadtre.dk for Denmark, badtunnaspa.se for Sweden, badestampselges.com for Norway, vascatinozzabotte.it for Italy, hottubhouten.nl for Netherlands/Belgium-Dutch, baliaogrodowa.pl for Poland, kertispa.hu for Hungary). Pricing is not publicly disclosed and is handled through quote-based transactions with regional variation. The company has 11-50 employees and is privately held with no evidence of external investment or parent company ownership.

Customer segments are primarily individual residential homeowners seeking Nordic-style outdoor wellness installations, with a secondary segment of hospitality operators (hotels, bed & breakfasts, glamping sites, rental properties) using hot tubs and saunas as guest amenities. Marketing is driven principally through organic Instagram (@timberinhottubs) featuring user-generated installation content and through country-specific SEO on the regional storefronts. The company generates revenue through one-time product sales of hot tubs, saunas, and pellet-heating accessories, with no recurring subscription or service revenue model documented.

Name

Timberin

Legal name

TimberIN MB

Website

https://timberin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TimberIN is a Lithuanian manufacturer that sells wood-fired hot tubs, outdoor saunas, and app-controlled pellet heaters directly to European consumers and hospitality operators through localized e-commerce storefronts in 14+ countries.

Ownership category

akta.pro rank

Product category

Outdoor Hot Tubs & Saunas

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Wood fired hot tubs
• Outdoor barrel saunas
• Pellet tub heaters
• Nordic spa equipment
• Garden wellness products

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: TimberIN generates revenue through direct sales of wood-fired hot tubs, outdoor saunas, and pellet heating systems to consumers across Europe via regional e-commerce websites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Timberin manufactures and sells handcrafted wooden outdoor hot tubs (barrel-style wood-fired and electric models) and outdoor saunas (barrel saunas and iglu pod saunas with panoramic windows), along with complementary smart app-controlled wood pellet heating systems. Products are sold directly to consumers and small hospitality operators across 14+ European countries through country-specific localized e-commerce storefronts.

Product overview

TimberIN is a manufacturer of wood-fired outdoor hot tubs and saunas. The core product portfolio consists of barrel-style wood-fired hot tubs and outdoor saunas (including barrel saunas and iglu pod saunas with panoramic windows). The company also offers complementary heating solutions, specifically the SMART Holzpelletofen - an app-controlled (Naturela Smart Home) Wi-Fi-enabled pellet heater that serves as an alternative heating option for their hot tubs. Products are sold across multiple European markets including the UK, Ireland, Germany, France, Spain, Switzerland, Austria, Belgium, Denmark, Sweden, Norway, Italy, Netherlands, Poland, and Hungary.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Fired Hot Tubs

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jacuzzi: Jacuzzi is a global incumbent in hot tubs and spa products with established brand and dealer network — broadly competes with TimberIN's hot-tub line but operates across a much wider product portfolio.
• HotSpring Spas: HotSpring (Watkins Wellness) is a large incumbent portable hot tub brand with broad dealer networks; overlaps with TimberIN's hot-tub offering but as part of a wider wellness/spa portfolio.

Emerging players

• ThermaSol: ThermaSol is a US-based maker of steam showers, saunas and connected wellness controls; partial overlap with TimberIN in residential sauna/steam and the broader smart-wellness appliance category.
• Sun Home Saunas: Sun Home Saunas is an emerging US infrared/outdoor sauna D2C brand; comparable D2C-and-direct-to-home positioning to TimberIN, though primarily infrared and US-focused.
• Plunge: Plunge is a US-based emerging wellness brand focused on cold plunge and hot/cold therapy tubs; overlaps with TimberIN in the outdoor wellness-tub category with a more digitally native D2C model.

Direct peers

• KLAFS: KLAFS is Germany's leading premium sauna manufacturer and a direct competitor: same product categories (saunas, steam, spa), overlapping European D2C and B2B hospitality distribution, and similar Scandinavian-inspired positioning.
• Harvia: Harvia is a Finland-based, publicly listed sauna and spa equipment manufacturer; it directly competes with TimberIN across sauna heaters, cabins and wellness products and sells across European markets.
• Finnleo: Finnleo is a US-based sauna manufacturer selling residential and commercial sauna rooms — directly comparable products to TimberIN's barrel and iglu saunas, though primarily North American distribution.
• TyloHelo: TyloHelo is a Finnish sauna manufacturer covering heaters, cabins and steam rooms; direct competitor to TimberIN in residential and hospitality sauna projects across Europe.

Regional players

• Almost Heaven Saunas: Almost Heaven Saunas is a US-based barrel and traditional sauna maker with direct product overlap to TimberIN (wood-fired hot tubs, barrel saunas), but operates primarily in North America rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/timberinhottubs
• Xx.com/timberin_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timberin