Kings United Way

What Kings United Way does

Kings United Way is a 501(c)(3) community-impact nonprofit founded in 1966 and headquartered in Hanford, California, serving Kings County. It functions as the county's designated operator of the 211 information-and-referral system and the Homeless Management Information System (HMIS), positioning it as the central coordination node for local social services. The organization employs 1–10 staff and operates a network spanning more than 100 affiliate nonprofit and healthcare partners.

The organization's core products are community-coordination infrastructure rather than consumer goods. Its Smart Referral Network (SRN) is a closed-loop electronic referral system that links social-service providers across the county, allowing client cases to be tracked from initial identification through service delivery. It also operates the 211 information-and-referral hotline and has extended this into a mobile application (Intelliful) that allows residents to self-search local resources. Additional digital tools include a CalFresh eligibility-screening instrument and a Nonprofit Capacity Building program that supplies training and operational support to affiliate organizations. Underlying technology appears to be a combination of standard 211/HMIS-compliant data systems and partnership-built digital tools, with no proprietary AI or machine-learning components disclosed.

Kings United Way's business model is nonprofit fundraising and grant-driven rather than commercial. Revenue is sourced from individual donations, corporate sponsorships (visible partners span healthcare and financial-services firms), in-kind contributions such as the Bombas sock partnership, and grants from public and private funders. Customer segments are non-paying: community members seeking services, affiliate nonprofits and healthcare providers consuming the SRN/HMIS infrastructure, and donors/volunteers providing financial and human capital. Geographic scope is limited to Kings County, with no disclosed expansion into adjacent counties or verticals.

Name

Kings United Way

Legal name

Kings United Way

Website

https://kingsunitedway.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Kings United Way is a Hanford, California-based nonprofit founded in 1966 that operates the county's 211 referral system, HMIS, and Smart Referral Network, coordinating services across 100+ affiliate nonprofits and healthcare partners for Kings County residents.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Emergency and Other Relief Services (624230), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community resource referrals
• Nonprofit capacity building
• Homeless management services
• Social service coordination
• Charitable giving programs

Headquarters

HQ city

Hanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Contributions: Individual and corporate donations collected through the organization's website donation portal to support community programs and services.
2. Grants: Funding from government and private foundation grants to support specific programs including nonprofit capacity building and community services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kings United Way is a 501(c)(3) nonprofit organization that serves as the central community resource hub for Kings County, California. It operates the 211 referral system, the HMIS (Homeless Management Information System), and the Smart Referral Network (SRN) to connect vulnerable community members with local services for food insecurity, financial stability, and homelessness. The organization also builds capacity among local nonprofits through grants, workshops, and affiliate membership programs.

Product overview

Kings United Way is a nonprofit organization operating as a unified service portfolio rather than a platform-plus-modules architecture. The organization offers community services including: the 211 resource connection system (available via mobile app, text, and website), HMIS (Homeless Management Information System) for tracking homelessness services, the Smart Referral Network (SRN) as a closed-loop electronic referral system, CalFresh eligibility screening tools, nonprofit capacity building programs, grants, and workshops. These services work together to address community needs including food insecurity, financial stability, and homelessness, with 211 serving as the primary access point for community members seeking resources.

Differentiator

Problem solved

Functional benefit

Products and services

• 211 Kings County Resource connection service that helps community members connect to local resources, addressing needs such as food insecurity. Available via phone, web, text, and mobile app.
• HMIS (Homeless Management Information System) System that tracks and manages data related to homelessness services and outcomes, supporting coordinated care for homeless individuals and families in Kings County.
• Kings Smart Referral Network (SRN) Closed-loop electronic referral system that enables coordinated referrals between service providers to ensure clients receive continuous care across partner organizations.
• 211 Mobile App (Intelliful) Mobile application that enables community members to access 211 services and resources directly from their mobile devices.
• CalFresh Eligibility Screening Pre-screening tool that helps community members learn whether new CalFresh work requirements may affect their benefits.
• Nonprofit Capacity Building Program Program that supports local charities and nonprofits in building organizational capacity and effectiveness, with results measured at the local level. Includes affiliate membership with quarterly reporting support.
• Grants Program Grant funding opportunities for nonprofits to support community programs and services in Kings County.
• Workshops for Nonprofits Educational workshops and training sessions designed to strengthen nonprofit organizations and their staff.
• Text 211 SMS-based service allowing community members to text 211 to access local resources and support.

Quantifiable outcome

• 650+ children and youth start school ready to succeed
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Aria Community HealthcoreStrategic or Co-development PartnerHealthcare partner sponsor supporting community health initiatives. Logo displayed in sponsor recognition section indicating ongoing collaborative relationship.
• AnthemcoreStrategic or Co-development PartnerMajor corporate health insurance sponsor supporting United Way initiatives. Logo displayed in sponsor recognition section indicating significant partnership support.
• Adventist HealthcoreStrategic or Co-development PartnerHealthcare system partner sponsor for community health programs. Logo displayed in sponsor recognition section indicating collaborative relationship.
• Valley StrongcoreStrategic or Co-development PartnerCorporate sponsor supporting community initiatives. Logo displayed in sponsor recognition section indicating financial and community support.
• Renewable SolarminorStrategic or Co-development PartnerLocal solar company sponsor supporting community initiatives. Logo displayed in sponsor recognition section.
• Education Employees Credit Union (EECU)coreStrategic or Co-development PartnerCredit union sponsor supporting financial stability initiatives in alignment with United Way's financial empowerment programs. Logo displayed in sponsor recognition section.
• Kate MackeyminorStrategic or Co-development PartnerIndividual/local business sponsor. Logo displayed in sponsor recognition section.
• Property ProsminorStrategic or Co-development PartnerProperty management company sponsor. Logo displayed in sponsor recognition section.
• The RemingtonminorStrategic or Co-development PartnerSenior living community sponsor. Logo displayed in sponsor recognition section.
• BombascoreStrategic or Co-development PartnerSock manufacturer partnership that donated 1,950 pairs of socks to homeless neighbors in 2025. Active community impact partnership with demonstrated outcomes.
• Affiliate Nonprofits NetworkcoreStrategic or Co-development PartnerNetwork of 100+ affiliate nonprofits in Kings County participating in United Way programs, receiving grants, capacity building support, workshops, and quarterly reporting support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WellSky: Larger social and human services technology vendor with HMIS, referral, and case management capabilities. Competes for HMIS contracts and adjacent technology infrastructure that Kings United Way currently operates internally.

Emerging players

• Unite Us: Social care coordination platform building closed-loop referral infrastructure at the county and state level. A direct competitive threat to the Smart Referral Network (SRN) closed-loop architecture and an emerging alternative to HMIS-grade systems.
• findhelp (formerly Aunt Bertha): National digital social services referral platform that directly competes with Kings United Way's 211 and Smart Referral Network by providing modern, closed-loop resource navigation at scale across multiple counties.

Direct peers

• Inland SoCal United Way: California-based United Way affiliate providing 211, grants, and volunteer programs in the Inland Empire region. Directly comparable in mission, regional scale, and operating model within California.
• 211 San Diego: Regional 211 operator providing community resource navigation comparable to Kings United Way's 211 Kings County service, with similar nonprofit capacity building and corporate partnership models in a California county context.
• Heart of West Michigan United Way: Mid-sized United Way affiliate with a comparable community foundation model, grantmaking, and 211-style community resource services in a mid-sized American market - representative of similarly scaled UW affiliates nationwide.
• United Way Bay Area: Regional United Way affiliate serving Bay Area counties with 211 services, grants, and corporate partnerships - directly comparable in mission, multi-county coordination, and the same United Way brand/network affiliation as Kings United Way.
• United Way of Greater Los Angeles: California-based United Way affiliate operating 211, grantmaking, and nonprofit capacity programs in a larger metro market. Directly comparable in mission, service portfolio (211/community resource navigation, grants, donor coordination), and nonprofit operating model.
• United Way of Fresno and Madera Counties: Neighboring Central Valley United Way affiliate operating 211, capacity building, and grant programs in markets adjacent to Kings County. Most geographically and demographically comparable peer.

Others

• Catholic Charities USA: National faith-based social services network that competes with United Way affiliates for similar donor dollars, government grants, and community service delivery contracts (food, housing, refugee services) in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kingsunitedway
• LinkedInlinkedin.com/company/kings-united-way

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings United Way