Star Telecom

What Star Telecom does

Star Telecom is a privately held Australian telecommunications services provider headquartered in Kew, Victoria, founded in 2013 and operating with a small team of 11-50 employees. The company delivers residential and small-to-medium enterprise (SMB) connectivity services across Australia by reselling third-party infrastructure, including NBN and ADSL for fixed broadband, PSTN/ISDN/VoIP and PABX systems for voice, WAN/VPN and hosting for data services, and Telstra's wholesale 4G/3G network for mobile. It does not own spectrum, towers, or last-mile infrastructure, and instead layers service, billing, and customer support on top of carrier-grade inputs.

The product portfolio is organised into residential and business lines. Residential offerings include home phone plans ($32.95-$95/month), standalone ADSL broadband ($35-$45/month), NBN voice+broadband bundles ($63-$80/month), voice+ADSL bundles ($69-$99/month), and BYO mobile plans ($20-$65/month), all on 12 or 18-month contracts. Business offerings add ISDN, VoIP, Virtual PABX, inbound 13/1300/1800 numbers, WAN/VPN, hosting, and hardware sales, with tailored quotes developed by a dedicated business sales team. Revenue is generated through monthly recurring subscriptions, hardware sales (modems, routers, PABX), and one-off professional services such as installation and activation fees.

The go-to-market is sales-led and direct, combining inbound phone sales (1300 724 552), online self-serve application forms, and dedicated account management for business customers. Pricing is competitive but not disruptive, with contract terms and early termination fees creating switching cost retention. Marketing is conducted primarily through the corporate website, email, and published customer testimonials rather than paid media, and the company positions itself on product simplicity, personalised service, and bundling rather than on infrastructure ownership.

Name

Star Telecom

Legal name

Star Telecom

Website

https://startelecom.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Telecom is a privately held Australian telecommunications reseller offering residential and SMB customers phone, internet, mobile, and data services on NBN and Telstra wholesale infrastructure, with sales-led distribution and contract-based recurring revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Kew

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Telecommunications Services: Monthly recurring subscription revenue from phone, internet (NBN/ADSL), and mobile services. Plans range from $20/month (mobile Nano) to $99/month (bundle packages), with most plans on 12-18 month contracts. Revenue is generated through consistent monthly billing with optional direct debit for customer convenience.
2. Hardware Sales: Sale of hardware including Wi-Fi routers, modems, and PABX systems. Some plans include free Wi-Fi modems while others charge $70 for standalone broadband modems. Additional hardware available for business customer requirements.
3. Professional Services: Optional professional installation services offered at $165 fee for residential and up to $367 for new line connections. Additional setup fees apply for non-direct debit customers ($55 activation fee).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Star Telecom provides Australian residential and business customers with bundled telecommunications services including home phone (PSTN/VoIP), NBN and ADSL internet, mobile plans powered by Telstra's 4G/3G network, and business data services (WAN, VPN, hosting, virtual PABX). The company acts as a reseller and systems integrator, combining carrier-grade connectivity with tailored service, dedicated account management, and free Wi-Fi hardware on most plans.

Product overview

Star Telecom is an Australian telecommunications services provider offering a comprehensive portfolio of voice, internet, mobile, and data services primarily targeting the small to medium enterprise market. The product portfolio includes Home Phone Plans (Basic, NBN Voice, Saver, Premium, Ultimate tiers), Standalone ADSL Broadband, NBN Voice + Broadband Bundle, Voice + ADSL Bundle, and BYO Mobile Plans for residential customers. For business customers, the offering encompasses Business Phone Services (PSTN/ISDN/VoIP), Business Internet (ADSL/NBN), Inbound Services (13/1300/1800), Mobile Business Plans, Virtual PABX Solutions, WAN/VPN Services, Hosting Services, and Business Hardware. The company operates by bundling multiple services together, offering free Wi-Fi routers with most plans, and leverages Telstra's 4G/3G network infrastructure for mobile services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Phone Plans

Quantifiable outcome

• Customer testimonials report 3+ years of excellent ongoing service with minimal network disruptions
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TelstracoreTechnology or IntegrationStar Telecom's mobile services are powered by Telstra's 4G and 3G network infrastructure. Mobile coverage extends over 1.62 million square kilometers with 4G speeds available across 97.9% of the Australian population. This wholesale network access enables Star Telecom to offer reliable mobile services without building own network infrastructure.
• NBN CocoreTechnology or IntegrationStar Telecom offers NBN voice and broadband services as a retail service provider on the National Broadband Network. Services are available in NBN coverage areas, providing download speeds of 25Mbps and upload speeds of 5Mbps across bundled plans.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• iiNet: TPG-owned Australian ISP offering NBN/ADSL broadband, mobile, phone and bundles to residential and SMB customers — near-identical product set and target segments.
• Aussie Broadband: Australian NBN and business telco reseller offering broadband, mobile, VoIP, and managed services to residential and SMB customers — directly comparable customer segment and product mix to Star Telecom.
• Dodo Services: Australian telco reseller providing NBN broadband, mobile, and energy bundles to residential and small business customers using wholesale infrastructure — analogous GTM and product mix.
• Belong: Telstra-owned NBN reseller targeting budget-conscious Australian residential customers with simplified broadband and mobile bundles — competes head-to-head on price and product simplicity.
• MyRepublic Australia: Singapore-origin ISP operating in Australia selling NBN broadband and mobile plans to residential and SMB customers as a reseller — comparable bundle-led proposition.
• Internode: Australia-focused ISP under the TPG/iiNet umbrella historically serving tech-savvy residential/SMB NBN and ADSL customers with strong service reputation — analogous SMB-leaning reseller DNA.

Broad incumbents

• Telstra: Australia's largest carrier and Star Telecom's wholesale mobile network partner — competes across all of Star Telecom's segments via Telstra-branded and Belong sub-brand offerings.
• Optus: Second-largest Australian carrier providing NBN, mobile, business, and enterprise telecommunications — overlap on virtually every product Star Telecom sells.
• TPG Telecom: Major Australian telco (TPG, iiNet, Internode, Vodafone Australia brands) competing across the same residential/SMB broadband and mobile segments with significantly greater scale.

Emerging players

• Vocus Communications: Australian wholesale and retail telco serving SMB and enterprise with NBN, fibre, voice and data services — comparable infrastructure-reseller positioning to Star Telecom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/startelecom.au
• LinkedInlinkedin.com/company/startelecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Telecom