What iiNet does

iiNet is an Australian internet service provider founded in 1993 in Perth and now operating as a wholly-owned subsidiary of TPG Telecom following a AUD 1.56 billion acquisition in September 2015. The company delivers residential and SMB broadband across a broad technology stack including NBN (FTTP, FTTC, FTTN, FTTB, HFC, Wireless, Satellite), 5G Home Broadband, Home Wireless, HFC Cable (Geelong/Mildura/Ballarat), VDSL2 (ACT), and FTTH (OptiComm networks), complemented by SIM-only mobile plans, Netphone VoIP, BizPhone, SIP Trunking, and content bundles via Fetch TV and a Netflix quota-free partnership. iiNet historically owned and operated its own broadband network (iiNetwork) with DSLAM infrastructure across hundreds of exchanges and distributes through retained subsidiary brands including Internode, Westnet, Adam Internet, TransACT, and OzEmail. The business model is predominantly subscription-recurring monthly billing on no lock-in contracts, with optional add-on call packs, hardware (Wi-Fi 7 modems), and government cloud services (SA gCloud) priced on consumption. Revenue is generated from nearly 1 million customers across 1.8 million services in Australia (and historically New Zealand) through digital, phone-based inside sales, and government enterprise channels.

Name

iiNet

Legal name

iiNet Limited

Website

https://iinet.net.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iiNet is an Australian retail internet and mobile service provider, owned by TPG Telecom since 2015, delivering NBN, 5G, cable, VDSL2, and FTTH broadband alongside SIM-only mobile plans to approximately one million residential and SMB customers across Australia.

Ownership category

akta.pro rank

Product category

Internet Service Provider

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Broadband internet services
• NBN internet plans
• Mobile SIM plans
• VoIP phone services
• Business fibre broadband

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Broadband Services: Monthly subscription fees for internet services including NBN, 5G, Home Wireless, Cable, VDSL2, FTTB, and FTTH plans. Plans offered on no lock-in contracts with monthly billing.
2. Mobile/SIM Services: SIM-only mobile plans with competitive pricing and data inclusions, available on month-to-month basis
3. Netphone Add-on Services: Optional VoIP phone service bundled with broadband, with add-on call packs for national and international calls
4. Government Cloud Services: Infrastructure-as-a-Service and Backup-as-a-Service for government agencies, with consumption-based pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

iiNet provides broadband internet services across multiple technologies (NBN, 5G Home Broadband, Home Wireless, Cable, VDSL2, FTTB, FTTH), mobile SIM-only plans, VoIP (Netphone), and business fibre (Fibre1000/Fibre400) to Australian residential, small business, and government customers. The company operates its own network infrastructure (iiNetwork) and bundles entertainment, voice, and cloud services to subscribers.

Product overview

iiNet is Australia's second largest DSL Internet Service Provider and leading challenger in the telecommunications market, offering a comprehensive portfolio of internet, mobile, and entertainment services. The product suite centers on multiple broadband delivery technologies: NBN plans (FTTP, FTTC, FTTN, FTTB, HFC, Wireless, Satellite), 5G Home Broadband, Home Wireless Broadband, and fixed-line alternatives including Cable (Geelong/Mildura/Ballarat), VDSL2 (ACT), and FTTH (OptiComm networks). Mobile services include SIM-only plans. Voice services feature Netphone VoIP across broadband plans and specialized business offerings including BizPhone and SIP Trunking. Entertainment is delivered through iiNet TV with Fetch and a Netflix partnership enabling quota-free streaming. Business customers are served through Fibre1000 (Gigabit), Fibre400, and dedicated business support. The company operates its own network infrastructure (iiNetwork) and was acquired by TPG Telecom in September 2015. All plans emphasize no lock-in contracts, unlimited data options, and award-winning customer service.

Differentiator

Problem solved

Functional benefit

Brands

• BoB Lite: Wireless modem combining technology for home or small business network with VoIP telephony and IPTV support
• iiNet TV with Fetch
• Netphone
• Vision Network

Products and services

• NBN Plans Broadband internet plans delivered over the National Broadband Network, offering speed tiers from NBN12 to NBN500 with typical evening speeds between 7-11pm. Sold to Australian residential consumers and businesses on no lock-in contracts.
• 5G Home Broadband Next-generation 5G wireless home internet service positioned as an alternative to NBN, offering high-speed connectivity without fixed-line infrastructure for Australian residential customers.
• Home Wireless Broadband Great-value wireless broadband alternative to NBN12, providing affordable internet access via mobile network technology to Australian residential customers.
• Ultra Broadband / Cable Hybrid fibre coaxial (HFC) broadband service available exclusively in Geelong, Mildura, and Ballarat, offering high-performance connectivity that is not being disconnected with NBN rollout.
• Ultra Broadband / FTTB Fibre-to-the-Building broadband delivering high-speed internet to apartments and multi-dwelling units via fibre optic cable to the building's Main Distribution Frame, with copper internal cabling. Available on iiNet's Vision Network.
• Ultra Broadband / VDSL2 High-speed VDSL2 broadband service available in the ACT, providing fast internet via fibre to the node technology for residential and small business customers.
• Fibre to the Home (FTTH) Full fibre internet connection delivering ultra-fast speeds via direct fibre optic cable to the premises, available at selected fibre locations through OptiComm partner networks.
• Mobile SIM Plans Contract-free post-paid mobile phone plans offering generous call allowances, included internet data, and unmetered access to social networking sites for Australian consumers.
• Netphone (VoIP) Voice over IP phone service enabling cheap phone calls through broadband connection instead of traditional phone line, with features including 3-Way Calling, Call Forwarding, Call Waiting, and Voicemail. Bundled with iiNet broadband and available with optional Value ($10/mth) and Premium ($20/mth) call packs.
• iiNet TV with Fetch Entertainment bundle service providing access to Fetch TV content including movies, TV shows, and streaming services via a Fetch set-top box, offered to iiNet residential broadband customers.
• Fibre1000 Business Broadband Business fibre broadband plan delivering symmetrical 1000Mbps speeds at select on-net buildings, featuring unlimited data, 99.95% SLA, and 24/7 dedicated business support for Australian business customers.
• Fibre400 Business Broadband Business fibre broadband plan offering high-speed connectivity for Australian businesses, complementing the Fibre1000 product in the iiNet business portfolio.
• BizPhone Business voice service providing IP-based phone solutions for Australian business customers requiring feature-rich, scalable telephony.
• SIP Trunking Session Initiation Protocol trunking service enabling voice calls over IP networks nationally, offering cost savings for Australian small to medium businesses.
• SA Government gCloud (IaaS and BaaS) Cloud infrastructure and backup services for South Australian Government departments (Premier and Cabinet, Planning, Transport and Infrastructure, Communities and Social Inclusion) with consumption-based pricing, dedicated hardware, and Adelaide-hosted data network connectivity.
• Tasmanian Government Internet Services Internet access services for most Tasmanian Government public sector (excluding Department of Education) and 36 non-crown customers including local councils, delivered through the Hobart data centre.
• Microsoft Hosted Exchange Cloud-based Microsoft Exchange email and collaboration solution delivered as a hosted service, recognised via Internode's Microsoft Asia Pacific Platinum Partner status.

Quantifiable outcome

• Net Promoter Score over 50%
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tasmanian GovernmentcoreImplementation/ SI/ Consulting Partner · 14 July 2015Internet access services contract for most Tasmanian Government public sector (excluding Department of Education), plus 36 non-crown customers including local councils. Part of Networking Tasmania III project and Tasmanian Cloud initiative. Requires building additional fibre optic links to connect Hobart data centre with government's core network.
• South Australian GovernmentcoreImplementation/ SI/ Consulting Partner · 2 July 2015SA gCloud service providing Infrastructure-as-a-Service and Backup-as-a-Service to SA Government departments (DPC, DPTI, DCSI). Delivered through Internode brand with consumption-based pricing model. Strict security requirements with dedicated hardware platform hosted in Adelaide within state's central data network.
• OMD WAminorGTM or Marketing Partner · 16 March 2015Media consultancy partnership renewed following competitive tender. OMD WA had worked with iiNet for more than two years establishing strong awareness of iiNet brands including iiNet, Internode and Adam Internet.
• NetflixcoreStrategic or Co-development Partner · 3 March 2015Partnership enabling iiNet fixed line broadband customers (across all brands including iiNet, Internode, Westnet and Adam) to access Netflix content quota-free without it counting against monthly data allowance. Netflix launched in Australia on March 24, 2015.
• Fetch TVcoreStrategic or Co-development Partner · 3 March 2015iiNet TV with Fetch entertainment service partnership providing set-top box and streaming content. Enhanced by Netflix partnership. Fetch TV App received makeover in 2013 allowing streaming to smartphones and tablets.
• Apple/iTunesminorStrategic or Co-development Partner · 3 March 2015Partnership with Apple making iiNet first Australian ISP to offer unmetered downloads for iTunes. Gave customers VIP access to music, audio books, iPod games, TV shows and exclusive content.
• OptiCommcoreTechnology or Integration · 1 January 2009Partnership for Fibre-to-the-Home broadband services. Residents of Point Cook's Alamanda Estate in Victoria were first to be offered FTTH product through this partnership.
• Sydney SixersminorGTM or Marketing Partner · 1 January 2009Naming rights sponsor of Sydney Sixers cricket team for Big Bash League (BBL) and Women's Big Bash League (WBBL) for 2021/22 season.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Telstra: Australia's largest telecommunications company and incumbent fixed/mobile carrier, offering NBN, mobile, 5G home internet and enterprise services that directly overlap with iiNet's product set. Telstra sets the upper bound on Australian ISP pricing and scale benchmarks.
• Optus: Singtel-owned Australian telco and the #2 mobile/fixed operator, competing with iiNet across NBN plans, 5G home broadband, mobile and business services. Comparable consumer/broadband target market and product portfolio.
• Vodafone Australia: Mobile-focused telco now part of TPG Telecom alongside iiNet; offers 5G home internet, mobile and NBN plans that overlap with iiNet's mobile/SIM and home wireless products. Sister brand under the same parent.

Direct peers

• TPG Telecom: Parent company of iiNet since the 2015 acquisition; TPG is one of Australia's largest ISPs and mobile operators, offering NBN, 5G home internet and mobile plans under the TPG, Vodafone and iiNet brands. Most directly comparable on product, target market and infrastructure.
• Aussie Broadband: Australia's largest independent challenger ISP, offering NBN, mobile, voice and business connectivity with a strong reputation for customer service and competitive pricing. Direct head-to-head competitor to iiNet in residential and SMB broadband.
• Dodo Services: Australian budget ISP and energy retailer owned by Vocus, providing NBN, mobile and home wireless plans to value-conscious consumers. Competes with iiNet on price-sensitive residential broadband segments.
• Belong: Telstra-owned low-cost NBN and mobile brand targeting the same no-frills, monthly residential customer segment as iiNet. Comparable product set, customer profile and contract-free value proposition.
• Superloop: Australian-listed ISP and infrastructure provider (including acquired Exetel) offering NBN, mobile, business fibre and wholesale services. Competes with iiNet in residential, SMB and enterprise connectivity.

Emerging players

• Mate Communicate: Australian budget mobile and NBN reseller targeting price-sensitive consumers with no-contract plans, directly comparable to iiNet's value-tier offerings in mobile and home wireless.
• SpinTel: Australian NBN, mobile and home phone provider competing on price and simplicity for residential customers. Comparable product mix (NBN + mobile) to iiNet's core consumer portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iiNet
• Facebookfacebook.com/iiNet
• LinkedInlinkedin.com/company/iinet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iiNet