B2 Innovation
B2 Innovation builds tablet-native, cloud-integrated enterprise software (Tech Assistant and Fiber Assistant) that digitizes telecommunications field-engineering surveys for 5G, fiber, coax, poles, permitting, and power-supply infrastructure, replacing paper-based workflows for telecom field engineers.
- Company typePrivate
- Founded2013
- HeadquartersCartersville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What B2 Innovation does
B2 Innovation, L.L.C. is a Cartersville, Georgia-based enterprise software company that builds tablet-native field-engineering applications for the telecommunications industry. Its flagship products — Tech Assistant and Fiber Assistant — replace paper-based survey workflows with a fully digital, cloud-integrated toolkit covering 5G, fiber, coax, poles, permitting, and power supply (PSU) infrastructure surveys. The platform runs natively on Apple iPad (5G / WiFi) and is certified for enterprise deployment via the iOS App Store, supporting deployments of 1 to 100+ field engineers per customer.
The technology stack is entirely proprietary and built in-house: a custom vector engine, an enterprise backbone for modular integration, and a vector-based drawing system that natively handles PDF, DWG, SVG, DGN, and raster formats. Cloud integration supports real-time QC before the engineer leaves the job site, with multi-provider support (AWS, Azure, Box, Dropbox Business, OneDrive, Salesforce Cloud). Modular add-ons — MapIt PRO (with Google Maps geotagged pole insertion), the Permitting Module, Power Supply Assistant, and the POLES Module — extend the platform into adjacent telecom workflows. The software has been in continuous in-field use for over eight years, providing a refinement corpus rooted in end-user co-development.
Revenue is generated through quote-based enterprise SaaS subscriptions sold directly to telecom customers, with no public pricing. The company has no disclosed external funding, no parent company, and a four-person senior leadership team (CEO Anthony Black, Senior Mobile Engineer Jason Cusack, VP of Business Systems and Support Royce L Welch, VP of Operations Mike Crean). Go-to-market relies on direct enterprise field sales (phone and email), the company website as the primary demand-generation hub, and LinkedIn for organic reach; no resellers or channel partners are documented. Customer logos are not publicly named; only testimonial quotes from anonymous telecom field engineers, supervisors, and a VP of Software are available.
B2 Innovation firmographics
Firmographics- Name
- B2 Innovation
- Legal name
- B2 Innovation, L.L.C.
- Website
- https://b2innovation.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B2 Innovation builds tablet-native, cloud-integrated enterprise software (Tech Assistant and Fiber Assistant) that digitizes telecommunications field-engineering surveys for 5G, fiber, coax, poles, permitting, and power-supply infrastructure, replacing paper-based workflows for telecom field engineers.
- Ownership category
- akta.pro rank
B2 Innovation industry classification
Industry- Product category
- Telecom Field Engineering Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where B2 Innovation is headquartered
LocationHeadquarters
- HQ city
- Cartersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B2 Innovation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Enterprise Software Licenses/Subscriptions: Enterprise software sold to telecom companies for field engineering surveys. The platform is cloud-based and scales from 1 to 100+ engineers per customer deployment. Likely a subscription or per-seat model given the enterprise SaaS nature of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing — custom quote |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
B2 Innovation product offering
Product offeringCore offering
B2 Innovation builds proprietary, cloud-based enterprise software for telecommunications field engineering surveys, delivered natively on Apple iPads and phones. Its flagship apps (Tech Assistant and Fiber Assistant) provide an all-digital toolkit for 5G, fiber, coax, poles, permitting, and power supply field surveys with real-time cloud QC.
Product overview
B2 Innovation offers an enterprise software platform for telecommunications field engineering surveys. The portfolio consists of two flagship products—Tech Assistant (the proprietary flagship mobile vector engine for general field surveys) and Fiber Assistant (a specialized fiber-focused survey suite)—alongside modular add-ons including Power Supply Assistant, MapIt PRO (with Google Maps integration), POLES Module, and Permitting Module. All products are cloud-based, require no office visits for field engineers, and operate exclusively on tablet and phone devices. The platform supports PDF, DWG, SVG, DGN, and other file formats, with a proprietary drawing system built on vector-based mathematics for accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- Tech Assistant: The flagship mobile application for field surveys, providing step-by-step all-digital toolkit for field engineers to capture technical information, pathway drawings, and reference photos. Transforms tablets into vector engines in the cloud.
- Fiber Assistant
- MapIt PRO
- Power Supply Assistant
- Permitting Module
- POLES Module
Products and services
- Tech Assistant Proprietary flagship mobile application that transforms tablets into cloud-based vector engines, providing field engineers a step-by-step, all-digital toolkit for gathering technical data, pathway drawings, memos, and reference photos. Scalable from 1 to 100+ engineers and configurable for underground, aerial, and multi-storied building projects.
- Fiber Assistant Specialized fiber-focused software suite delivered on secure tablets for field engineers, described as a swiss-army knife for fiber infrastructure surveys with a layered corporate backbone for modular integration.
- Power Supply Assistant Dedicated module for power supply (PSU) related field surveys and engineering tasks for telecom infrastructure, part of the B2 Innovation product ecosystem.
- MapIt PRO Mapping module featuring Google Maps integration with geotagged pole insertion capability for large-scale infrastructure asset management.
- POLES Module Specialized module for bulk pole data management, supporting hundreds of thousands of poles with geotagged insertion.
- Permitting Module Fast-track permitting module enabling accelerated permit processing and acquisition for telecom infrastructure projects.
Quantifiable outcome
- Field engineers no longer need to make office trips for paperwork pickup, package drop off, or edits.
- +1 more outcomes
Companies that use B2 Innovation
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
B2 Innovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
B2 Innovation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Google MapscoreGoogle Maps is integrated into the MapIt PRO feature of Tech Assistant, enabling geotagged pole insertion and map-based survey management. This is a deep product integration supporting large-scale infrastructure survey workflows.
- Apple At WorkcoreB2 Innovation leverages Apple hardware (iPad with 5G) and the Apple ecosystem for deployment. The apps are Apple certified and available through the iOS App Store.
- Cloudflare OnesupportingCloudflare One is listed as a partner technology, likely providing network infrastructure and security for the cloud-based platform.
- Intellicus TechnologiessupportingIntellicus Technologies (business intelligence/analytics platform) is listed as a partner technology, potentially used for reporting and analytics within the B2 platform.
- SalesForcesupportingSalesForce is listed as a partner, likely used for CRM and customer relationship management within the company's sales and operations processes. The website also references 'Salesforce Cloud' as a supported cloud platform for customer deployments.
- BoxsupportingBox cloud storage is listed as a supported platform for customer deployments, enabling file storage and collaboration within the B2 ecosystem.
- Microsoft AzuresupportingMicrosoft Azure is listed as a supported cloud platform for customer deployments, providing cloud infrastructure options.
- AWSsupportingAmazon Web Services is listed as a supported cloud platform for customer deployments.
- Dropbox Business Cloud for TeamssupportingDropbox Business Cloud for Teams is listed as a supported cloud platform for customer deployments.
- OneDrivesupportingMicrosoft OneDrive is listed as a supported cloud platform for customer deployments.
- ArticulatesupportingArticulate is listed as a partner for training video creation. The company uses Articulate to build training videos for YouTube and in-app training content.
- Ike GPSsupportingIke GPS is listed as a partner technology, potentially related to GPS/location data for field surveys.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
B2 Innovation competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
B2 Innovation social profiles
Digital presenceB2 Innovation compliance and trust
Trust signalCompliance1 record
B2 Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2 Innovation leadership team
Management profileNumber of profiles
Profiles4 records
B2 Innovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2 Innovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2 Innovation
What does B2 Innovation do?
B2 Innovation builds proprietary, cloud-based enterprise software for telecommunications field engineering surveys, delivered natively on Apple iPads and phones. Its flagship apps (Tech Assistant and Fiber Assistant) provide an all-digital toolkit for 5G, fiber, coax, poles, permitting, and power supply field surveys with real-time cloud QC.
Is B2 Innovation a public or private company?
B2 Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2 Innovation founded?
B2 Innovation was founded in 2013. It employs 11 to 50 people.
Where is B2 Innovation based?
B2 Innovation is headquartered in Cartersville, United States, in the North America region.
How does B2 Innovation make money?
One revenue line is on record: enterprise Software Licenses/Subscriptions.
Does B2 Innovation have an API?
No public API is recorded for B2 Innovation.
What industry is B2 Innovation in?
B2 Innovation's product category is Telecom Field Engineering Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7371.