B2 Communications

What B2 Communications does

B2 Communications GmbH is a privately held German marketing strategy and brand consulting agency founded in 2003 and headquartered at Würzburger Str. 58, Aschaffenburg (Rhein-Main-Gebiet). The firm is structured as a single integrated service offering built on three pillars: Marke (Brand) for positioning and strategic direction, Kampagne (Campaign) for measurable, business-outcome-driven campaign development, and Digital for holistic digital customer experiences. These pillars are unified by the agency's proprietary WIRKT-Modell®, an effectiveness methodology that combines scientific and qualitative insight with creative execution and measurable goal-setting; the methodology functions as the company's central intellectual property and its primary point of differentiation.

The agency serves a predominantly enterprise client base across at least 11 verticals — including aviation (Lufthansa), consumer electronics/entertainment (Nintendo of Europe), medical devices (CooperVision), travel (Ameropa-Reisen, Kreuzfahrten.de), mobility/fuel services (UTA Edenred), energy (Mainova), packaging machinery (Uhlmann Pac-Systeme), music accessories (König & Meyer), and banking (PSD Berlin-Brandenburg) — alongside select mid-market and SMB clients. Distribution is direct and consultative: engagements are initiated through phone consultation, email, or informal 'Kaffee' meetings, then scoped and priced per project or retainer under a quote-based model; no public pricing, no technology platform, and no disclosed revenue are present in the source data. The agency publicizes its work through case studies, blog content, client testimonials, and a series of industry awards — German Brand Award 2023 and 2024 (consecutive winner), German Design Award 2024 (winner), and German Design Award 2025 (nominee) — which materially shape its market positioning. Headcount sits in the 11–50 range, and there is no disclosed funding, M&A, ownership structure, or AI capability.

Name

B2 Communications

Legal name

B2 Communications GmbH

Website

https://b2online.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

B2 Communications GmbH is a privately held German marketing strategy and brand consulting agency (founded 2003, Aschaffenburg) serving enterprise, mid-market, and SMB clients across 11+ verticals with brand positioning, campaign development, and digital experience services under its proprietary WIRKT-Modell® methodology.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy consulting
• Marketing campaign services
• Digital marketing agency
• Brand positioning services
• Marketing strategy consulting

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy and Brand Consulting Services: Professional services revenue generated through brand consulting, marketing strategy development, campaign creation, and digital marketing services. The agency works with clients on retainer or project-based engagements to deliver measurable business outcomes through brand positioning, campaign management, and digital transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

B2 Communications is a marketing strategy and brand consulting agency based in Aschaffenburg, Germany, that delivers brand positioning, campaign development, and digital customer experience services to enterprise and mid-market clients. The agency's work is guided by its proprietary WIRKT-Modell® effectiveness framework, which combines strategic thinking grounded in scientific and qualitative insights with creative execution tailored to target audiences. Services are delivered through consultative project-based and retainer engagements producing measurable brand and business outcomes.

Product overview

B2 Communications is a marketing strategy and brand consulting agency based in the Rhein-Main region (Aschaffenburg, Germany) that operates as a single unified offering rather than a platform-plus-modules architecture. The core portfolio consists of three integrated service areas: Marke (Brand) for strategic brand positioning, Kampagne (Campaign) for campaign development and execution, and Digital for holistic digital customer experiences. Underpinning all services is the proprietary WIRKT-Modell®, the agency's own effectiveness framework that guides brand consulting, marketing strategy development, creative communication, and measurable goal-setting. The agency positions itself as social-first and holistic, connecting brand management with campaign execution and digital implementation.

Differentiator

Problem solved

Functional benefit

Brands

• WIRKT-Modell®: Proprietary marketing strategy model developed by B2 Communications that provides brand consulting, marketing strategies based on scientific insights, creative communication tailored to target audiences, and measurable goals.

Products and services

• Marke (Brand) Brand positioning and strategy services that help brands develop clear strategic direction, vision, mission, and values, resulting in a relevant and tangible market positioning. Designed for companies seeking clear brand differentiation and strategic brand leadership.
• Kampagne (Campaign) Campaign development services designed to fulfill business objectives and deliver measurable results, positioning marketing as a profit center rather than a cost center. Includes creative concepts, multi-channel campaign execution, and performance measurement.
• Digital Holistic digital customer experience services providing digital solutions for improved business success, including website and digital channel optimization, social media strategy, content systems, and integrated digital presence aligned with brand identity.
• WIRKT-Modell® Proprietary effectiveness methodology providing brand consulting at eye level, scientifically-based marketing strategies, creative communication tailored to target audiences, and measurable goals that prove impact. Developed and used by B2 Communications to guide all client engagements.

Quantifiable outcome

• Digital growth and increased social media performance for Kreuzfahrten.de
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based creative agency known for brand work and integrated campaigns. Closely aligned in service mix (brand + campaign + digital) and target enterprise clientele, making it a direct mid-size competitor.
• Scholz & Friends: Berlin- and Hamburg-based independent creative agency with strong brand-strategy and integrated campaign credentials. Direct competitor for German enterprise brand mandates similar to those B2 Communications serves.
• Jung von Matt: One of Germany's most awarded independent creative agencies, Hamburg-based, with integrated brand-strategy, campaign, and digital capabilities. Closely comparable in positioning as a brand-led creative shop with enterprise clients.
• Kolmar Group: Austrian/German independent brand and corporate communications consultancy with a similar boutique profile, focusing on brand strategy and creative campaigns for enterprise clients in DACH.
• Serviceplan Group: Largest independent owner-managed agency group in Germany and Europe, headquartered in Munich. Full-service across brand strategy, creative, digital, and media — most direct structural comparable to B2 Communications in the German market.
• Thjnk: Hamburg-based independent creative agency focused on brand strategy, creative campaigns, and digital transformation. Comparable boutique-to-mid scale independent competing for similar enterprise brand engagements in Germany.

Broad incumbents

• DDB Germany: German operations of global DDB network, providing full-service advertising and brand strategy. Larger-scale incumbent competing in overlapping enterprise brand and campaign RFPs.
• Accenture Song (Accenture Interactive): Global experience and brand-strategy arm of Accenture. Overlaps with B2 Communications on brand-strategy and digital-customer-experience engagements but operates at enterprise-consulting scale with technology integration.
• Deloitte Digital: Global digital transformation and brand consulting arm of Deloitte. Competes with B2 Communications for integrated brand-and-digital mandates from large enterprises, but offers deeper technology and consulting breadth.
• BBDO Germany: German arm of global BBDO network offering advertising, brand strategy, and digital at significant scale. Competes with B2 Communications for enterprise brand mandates but with much broader geographic and service reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/b2.werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2 Communications