BANKER & TRADESMAN
Banker & Tradesman is a 150-year-old Massachusetts subscription news publication covering real estate, banking, and finance, serving brokers, lenders, developers, and government professionals via weekly print, digital platform, daily e-news, and proprietary transaction databases.
- Company typePrivate
- Founded1872
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BANKER & TRADESMAN does
Banker & Tradesman is a Massachusetts-focused subscription news publication covering residential and commercial real estate, banking, and financial sectors, founded in 1872 and operated as a publication of The Warren Group (corporate headquarters at 300 Andover St., Peabody, MA). Its portfolio combines a weekly printed newspaper, the bankerandtradesman.com digital platform (averaging 50,000 monthly visitors), a daily e-news alert with 20% open and 3.5% click-through rates, and proprietary real estate and credit records databases covering Massachusetts and Rhode Island. The Warren Group's data infrastructure also underpins adjacent B2B modules — Mortgage Marketshare Module, Loan Originator Module (described as the largest mortgage loan origination database in New England), Marketing Lists covering 94% of U.S. households, and Custom Research — that are cross-promoted to Banker & Tradesman's audience.
Underlying technology is a digital-first publishing platform integrated with a real estate transaction database sourced from county registries of deeds, town assessors, and clerks. Weekly transaction compilations power downstream editorial products and ranking franchises (Fast 50 Lenders, 13th Annual Top Loan Originators, Top Lenders, and the 18th annual B&T's Best Readers' Poll). Content verticals include Banking and Capital Markets, Residential Real Estate, Commercial Real Estate, Transit, Opinion, and dedicated sections for Hot Property spotlights, the Gossip Report on top transactions, and CRE Insider analysis.
Banker & Tradesman generates revenue through subscription packages — Digital Access at $32/month or $365/year, Digital Plus Print at $42/month or $420/year, and customized multi-year Corporate Subscriptions — combined with advertising across print, website, and daily e-news channels. The go-to-market is sales-led B2B, primarily targeting real estate brokers, developers, investors, builders and contractors, mortgage bankers and brokers, banks and credit unions, government agencies, and professional services firms (legal, insurance, accounting, appraisal) across Massachusetts and Rhode Island. Leadership comprises Timothy Warren Jr. (Publisher and Chairman), David Lovins (CEO and COO), Cassidy Norton (Associate Publisher and Media Relations Director), James Sanna (Managing Editor), and Suzanne Provencher (Advertising Manager).
BANKER & TRADESMAN firmographics
Firmographics- Name
- BANKER & TRADESMAN
- Legal name
- Banker & Tradesman
- Website
- https://bankerandtradesman.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Banker & Tradesman is a 150-year-old Massachusetts subscription news publication covering real estate, banking, and finance, serving brokers, lenders, developers, and government professionals via weekly print, digital platform, daily e-news, and proprietary transaction databases.
- Ownership category
- akta.pro rank
BANKER & TRADESMAN industry classification
Industry- Product category
- Trade Publishing and Real Estate Data
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where BANKER & TRADESMAN is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BANKER & TRADESMAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue: Annual and multi-year subscriptions providing access to digital content, real estate transaction records, and weekly printed newspaper. Tiered offerings include digital-only and digital plus print packages with corporate subscription options for businesses.
- Print Advertising: Print advertising in weekly newspaper reaching banking and real estate professionals. Includes various ad sizes and placement options with detailed specifications for file formats, resolution, and color requirements.
- Website Advertising: Online advertising on bankerandtradesman.com including expandable ad dimensions and reactive moving advertising options. Website averages 50,000 monthly visitors and significant page views.
- Daily E-News Alert: Daily email newsletter with 20% open rate and 3.5% click-through rate, delivered to opt-in subscribers. Advertising opportunities within daily e-blast format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Access Only |
| Subscription | Monthly | Digital Plus Print |
| Subscription | Multi-year contract | Corporate Subscriptions |
| Other | Monthly | Print Advertising |
| Other | Monthly | Daily E-News Advertising |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
BANKER & TRADESMAN product offering
Product offeringCore offering
Banker & Tradesman is a subscription-based trade news publication covering Massachusetts residential and commercial real estate and the banking/financial sectors. It delivers industry news, real estate and credit transaction records, mortgage market share data, and special annual rankings through a weekly print newspaper, a digital platform, and a daily e-news alert. The publication is published by The Warren Group and leverages proprietary real estate data sourced directly from county registries of deeds.
Product overview
Banker & Tradesman is a Massachusetts-focused news publication covering real estate and financial sectors, delivered through a weekly print newspaper and digital platform. The portfolio includes the core publication, real estate and credit transaction databases, subscription tiers (digital-only and digital+print), advertising products (print, web, and daily e-news), and special annual sections including rankings (Top Loan Originators, Top Lenders, Fast 50) and awards (B&T's Best). Content spans industry news, property spotlights (Hot Property), transaction roundups (Gossip Report), and commercial real estate analysis (CRE Insider).
Differentiator
Problem solved
Functional benefit
Products and services
- Banker & Tradesman Weekly Newspaper & Digital Publication A Massachusetts-focused trade news publication covering residential and commercial real estate, banking, and financial sectors, delivered via a weekly print newspaper, digital edition, and daily e-news alerts to banking, real estate, and financial services professionals.
- Real Estate Records
Quantifiable outcome
- 50,000 monthly website visitors
- +1 more outcomes
Companies that use BANKER & TRADESMAN
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
BANKER & TRADESMAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BANKER & TRADESMAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Warren GroupcoreThe Warren Group is the parent company and publisher of Banker & Tradesman. It is described as New England's most trusted and reliable source for real estate property data, maintaining comprehensive property databases through long-standing relationships with town assessors, clerks, and county registries. The Warren Group provides data solutions including Mortgage Marketshare Module, Loan Originator Module, Marketing Lists, Custom Research, and Real Estate Records Search that power Banker & Tradesman's content.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BANKER & TRADESMAN competitors and assessment
Company assessmentDirect peers
- HousingWire: B2B news and data publication serving the U.S. mortgage, real estate, and finance industries with editorial content, rankings, and data products. Closely comparable to Banker & Tradesman in its mix of subscription, advertising, and industry intelligence offerings, though operating nationally rather than regionally.
- Commercial Observer: Commercial real estate news outlet targeting brokers, investors, lenders, and developers with editorial coverage, rankings, and events. Directly comparable in audience, content focus on commercial real estate, and B2B media model.
- Bisnow: Commercial real estate industry news and events business with newsletters, regional editions, and media products targeting CRE professionals. Highly comparable to Banker & Tradesman's CRE Insider and weekly coverage, though operating nationally with multiple regional editions.
- Scotsman Guide: Mortgage industry publication serving loan originators and lenders with rankings, editorial content, and industry data. Comparable to Banker & Tradesman's Top Loan Originators and mortgage market share coverage.
- GlobeSt: Commercial real estate publication providing news, analysis, and industry intelligence to CRE professionals. Comparable to Banker & Tradesman in serving real estate and finance professionals with subscription-based editorial content.
- The Real Deal: Real estate industry news publication covering residential and commercial real estate with subscription, advertising, and event revenue streams. Comparable to Banker & Tradesman in audience (real estate professionals), product mix (editorial + rankings), and B2B subscription model.
- American Banker: B2B financial services publication covering banking, lending, and regulatory topics with subscription and advertising revenue. Comparable in serving banking and lending professionals with paid industry intelligence, mirroring Banker & Tradesman's banking and capital markets coverage.
Others
- The Registry Review: Sister publication under The Warren Group covering real estate recording and transaction data in additional New England markets. Operates the same parent infrastructure and serves a directly overlapping professional audience.
Broad incumbents
- CoStar Group: Dominant commercial real estate data and analytics platform offering property records, market analytics, and rankings at national scale. Comparable as a competitor in the real estate data product space that Banker & Tradesman operates in via its Warren Group data modules.
Emerging players
- REFI (Real Estate Finance Intelligence): Real estate finance news and events platform covering debt, equity, and capital markets with subscription and event revenue. Comparable as a niche industry intelligence brand targeting real estate finance professionals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
BANKER & TRADESMAN social profiles
Digital presenceBANKER & TRADESMAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BANKER & TRADESMAN leadership team
Management profileNumber of profiles
Profiles5 records
BANKER & TRADESMAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BANKER & TRADESMAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BANKER & TRADESMAN
What does BANKER & TRADESMAN do?
Banker & Tradesman is a subscription-based trade news publication covering Massachusetts residential and commercial real estate and the banking/financial sectors. It delivers industry news, real estate and credit transaction records, mortgage market share data, and special annual rankings through a weekly print newspaper, a digital platform, and a daily e-news alert. The publication is published by The Warren Group and leverages proprietary real estate data sourced directly from county registries of deeds.
Is BANKER & TRADESMAN a public or private company?
BANKER & TRADESMAN is a private company. It is classified as family owned and is currently operating.
When was BANKER & TRADESMAN founded?
BANKER & TRADESMAN was founded in 1872. It employs 11 to 50 people.
Where is BANKER & TRADESMAN based?
BANKER & TRADESMAN is headquartered in Boston, United States, in the North America region.
How does BANKER & TRADESMAN make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are print Advertising, website Advertising and daily E-News Alert.
Who are BANKER & TRADESMAN's main competitors?
Direct peers on record are HousingWire, Commercial Observer, Bisnow, Scotsman Guide, GlobeSt, The Real Deal and American Banker. The Registry Review is listed as an others. CoStar Group is listed as a broad incumbent. REFI (Real Estate Finance Intelligence) is listed as an emerging player.
Does BANKER & TRADESMAN have an API?
No public API is recorded for BANKER & TRADESMAN.
What industry is BANKER & TRADESMAN in?
BANKER & TRADESMAN's product category is Trade Publishing and Real Estate Data. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 531210 and its SIC code is 6500.